- Meta AI is officially rolling out in Europe, integrating into WhatsApp, Instagram, Facebook, and Messenger.
- The assistant works within chats, without the need for additional applications, and can be invoked with '@MetaAI'.
- Initial availability in six European languages with response generation, web search, and content suggestion capabilities.
- Meta AI in Europe has limited functionality compared to the US version due to privacy regulations.
Meta AI is now available in Europe, marking a milestone in the expansion of the artificial intelligence assistant developed by Meta. From now on, WhatsApp, Instagram, Facebook, and Messenger users will be able to access this feature without having to download additional apps.
This deployment has been a long time coming, as the assistant was originally introduced in 2023 and its arrival in the European Union was delayed due to strict privacy and data protection regulationsNow, after a process of adaptation and dialogue with regulators, Meta has successfully launched its AI in 60 countries, including Spain. To learn more about artificial intelligence, you can read about Microsoft and its DeepSeek AI.
An assistant integrated into Meta applications
Unlike other artificial intelligences such as ChatGPT or Gemini, Meta AI does not require a standalone applicationIt's integrated directly into the company's messaging and social media platforms, allowing users to interact with it without leaving their conversations.
The assistant is identified by a blue circle icon, which will appear on the WhatsApp, Facebook, Instagram, and Messenger interfaces. To activate it in WhatsApp group chats or private messages, just type @MetaAI followed by the query you want to make. This integration feature highlights innovation in the field of artificial intelligence and social networks.
What can you do with Meta AI?
This assistant has a wide variety of functions that can facilitate daily communication and improve interaction with Meta platforms:
- Generate adapted texts and phrases: Meta AI can be asked to rephrase a message to make it more formal, friendly, or persuasive.
- Answer questions and provide information in real timeFrom general information to travel or event recommendations.
- Assist in planning activities: You can create travel itineraries or suggest ideas for organizing meetings and events.
- Provide translations and linguistic explanations: Meta AI understands and translates multiple languages, offering alternative meanings and usages.
Regulations and controlled launch in Europe
Meta has had to modify its assistant to comply with European regulations. In this first phase, Meta AI in Europe only offers text-based answers, without integrating advanced features such as image generation that are available in the United States. For a deeper understanding of the regulations, you can consult the article on security and privacy.
In addition, the company has assured that Meta AI has not been trained with data from European users., which has been a major concern for regulators. This initial deployment will serve to test how the assistant adapts to regulations before expanding its capabilities.
How will Meta AI affect the use of WhatsApp and other apps?
Meta AI arrives at a time when artificial intelligence is becoming an increasingly common tool within social platforms. Its integration into WhatsApp, Instagram, and Facebook could change the way users interact with these applications, offering new ways to obtain information and improve communication. This change can also influence content marketing strategies.
The big challenge for Meta will be to gain the trust of European users, who in recent years have expressed concern about privacy and the use of their data. Despite the initial limitations, the company has stated that it will continue working to expand its AI capabilities in Europe, seeking to match the user experience with that of other markets.
With fierce competition in the artificial intelligence sector, where names like OpenAI, Google and Microsoft have already established a strong presence, Meta AI will have to prove its usefulness to ensure its adoption. Its integration into some of the world's most popular applications gives it a strategic advantage. This is crucial, as it is an ecosystem in which Artificial Intelligence It is constantly evolving.
Meta AI is already used by more than 700 million people worldwide, and this deployment in Europe marks an important step in the company's ambition to expand its artificial intelligence ecosystem globally.
