- Find My Device is officially renamed Find Hub on Android.
- The service integrates new features such as UWB localization and future satellite connectivity.
- Improved management between device tracking and location sharing with people.
- Despite advances, Android-compatible trackers still present reliability challenges.
Google has begun rolling out its revamped tracking platform for Android devices, with one notable change: the old name, Find My Device, has been replaced by Find Hub . This turning point comes after months of testing and anticipates the arrival of more comprehensive features and seamless integration for those within the Android ecosystem. The update is gradually reaching mobile devices, so it's advisable to check the Google Play Store to see if the new version is available for installation.
The decision to unify and refocus Google's location services aims to make the experience more intuitive and simplify the process for users to manage both device searches and people location. The rebranding, announced at the recent Android Show at I/O 2025, is accompanied by a redesigned interface and new technologies designed to improve the service's accuracy and usability.
Migrating to Find Hub: New options and changes in the app
With the arrival of Find Hub , a clearer and more differentiated configuration is established between device tracking tools and location sharing with contacts . The People section is no longer in "Beta" after a testing period, allowing for full and unrestricted location sharing. Furthermore, the app settings include two main areas: one dedicated to device management (with the usual options for remote locking or offline location) and another for controlling location sharing with people.
It's important to note that the app maintains the history of associated devices and the user's previous settings, ensuring a smooth transition. Although the app and website already display the new identity, the web interface is still adapting and may retain elements of the old version for a few weeks.
Technical innovations and compatibility expansion
One of the most significant advancements announced by Google is the upcoming integration of Ultra-Wide Band (UWB) technology , which will allow for more precise location of objects and people , identifying both distance and exact direction. Initially, this improvement will be compatible with the Moto Tag and other phones that support UWB. However, according to recent tests, this feature is not yet active and requires an additional update to both the app and the tags themselves to function fully.
Another feature on the horizon is satellite-based location tracking , expected by the end of the year. This capability will allow devices to be tracked even in areas without mobile coverage, which is especially useful in emergency situations or when an item is lost in remote areas.
The Find Hub ecosystem is expanding through collaborations with third-party brands and manufacturers of Bluetooth trackers and smart devices. Joining the classic Chipolo and Pebblebee are smart suitcases with integrated trackers, Bluetooth tags with Disney designs, and other sporting equipment like that from Peak. Furthermore, Google is partnering with airlines such as British Airways, Cathay Pacific, Iberia, and Singapore Airlines, which will soon allow users to track their luggage in real time while traveling.
Current challenges of Android trackers and expectations
Despite the leap forward with the switch to Find Hub and the incorporation of new technologies, the Android tracking network still faces certain challenges. Many users continue to report issues with the reliability of the tags ; while the network has become four times faster since its launch, users still experience trackers that fail to update their location for hours or suffer intermittent connection failures. Some common problems include difficulty pairing devices, loss of synchronization, and inconsistent notifications in certain situations.
The variety of models and brands of tags results in inconsistent performance, and currently, there is no standard product that matches the integration of Apple's AirTags. Companies like Pebblebee, Chipolo, and Motorola have announced new compatible versions, but it's clear that a balance between battery life and more reliable connections still needs to be struck . The community is hoping that Google will eventually release its own official tracker to ensure an optimal and integrated experience within its ecosystem, although no release date has been confirmed.
Find Hub aims to position Google alongside other advanced tracking services, expanding the ways to locate devices, people, and everyday objects, even offline. The gradual rollout of this update marks the beginning of a new era for security and control over what matters in our digital environment, although technical challenges and competition within the Android ecosystem itself will remain in the short term.