- HONOR has announced its Alpha Plan, a five-year strategy with a $10.000 billion investment to develop an AI-powered device ecosystem.
- Collaboration with major technology companies such as Google, Qualcomm, Orange, Telefónica and Vodafone will help boost this initiative.
- The Alpha Plan is based on three phases: Agentic AI, Physical AI and General AI, seeking to transform the interaction between humans and devices.
- HONOR has unveiled new products at MWC 2025, including laptops, tablets and wearables, aligned with its AI vision.
HONOR has demonstrated its commitment to artificial intelligence with the presentation of the Alpha Plan during Mobile World Congress 2025. This ambitious project aims to position the brand as a leader in the development of an AI-powered device ecosystem , extending beyond mobile phones.
A project with a million-dollar investment
To realize this vision, HONOR has announced a $10.000 billion investment over the next five years. This investment will support the company's technological transformation and enable the creation of new devices and services with integrated AI.
According to James Li, CEO of HONOR , this initiative
It will completely change the interaction between people and devices, allowing for greater fluidity in the AI ecosystem.
An ecosystem based on three phases
HONOR has structured its plan in three phases , each focused on different aspects of the development of this technology:
- Phase 1 – Agentic AI: It will focus on improving interaction with devices through an AI-based assistant.
- Phase 2 – Physical AI: It will enable the development of devices with greater autonomy and integration into different technological ecosystems.
- Phase 3 – General AI: It seeks to harness all human potential to create a hyperconnected environment.
Great allies in the technology sector
To solidify the Alpha Plan, HONOR has secured the support of companies such as Google, Qualcomm, Orange, Telefónica, and Vodafone . These companies will work alongside HONOR to develop an AI ecosystem that facilitates connectivity between different software and hardware.
Representatives of these companies were present at the event, reaffirming their commitment to innovation and the adoption of new technologies in the global market.
New products aligned with AI
Taking advantage of the occasion, HONOR has presented a series of new devices equipped with AI features :
- HONOR MagicBook Pro 14: A laptop with high performance and autonomy optimized by artificial intelligence.
- HONOR Pad V9: A tablet designed with AI technology to improve productivity.
- HONOR Watch 5 Ultra: A smartwatch with advanced health and fitness monitoring features.
- HONOR Earbuds Open: Headphones with AI-based real-time translation.
Commitment to the user and sustainability
In addition to its focus on AI, HONOR has reaffirmed its commitment to sustainability . The company has announced its plan to achieve carbon neutrality by 2040 , accelerating its initial strategy.
Furthermore, HONOR has guaranteed seven years of Android and security updates for the Magic series devices, thus ensuring a longer lifespan and performance of its products.
The HONOR Alpha Plan represents a firm step towards a future where artificial intelligence is present in all aspects of technology. With a large-scale investment, strategic alliances and new products with advanced functions, the company seeks to establish itself as a benchmark in the AI-powered device ecosystem.
