iOS: advantages, disadvantages, new features and reviews on the App Store

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Over one billion active devices worldwideiOS has become one of the most influential mobile platforms on the market. It not only dominates the high-end segment, but is also the preferred environment for thousands of developers and companies who see the Apple ecosystem as a very lucrative strategic business opportunity.

Understand thoroughly What does iOS offer, what are its strengths, and what limitations does it have? This is key whether you're thinking about buying an iPhone or iPad, developing mobile apps, or working on digital projects related to the App Store. Below, you'll find a comprehensive guide to Apple's operating system, its advantages and disadvantages, the latest features of iOS 26, and how app reviews and ratings are changing thanks to artificial intelligence.

What exactly is iOS and how has it evolved

The heart of Apple's mobile devices is iOS, the operating system designed specifically for the iPhone And, over time, it was also adapted to other products such as the iPod touch and the iPad. Initially known as "iPhone OS," it was intended to completely revolutionize the concept of the mobile phone.

The first iPhone was released in 2007, when Steve Jobs introduced a device with a touchscreen and WiFi connection It broke with everything that existed up to that point. A single device combined the functions of a phone, iPod, and internet communicator, and the software was the key to making the experience fluid, simple, and highly visual.

In 2008 the system began to resemble more what we understand today as a modern smartphone, and in 2009 The App Store already offered around 50.000 applicationsThis was impressive for the time. The app ecosystem was growing at a breakneck pace, and Apple clearly saw that the software needed its own identity.

In 2010 a symbolic but important change occurred: “iPhone OS” was officially renamed “iOS”Since then, Apple has released new versions every year focused on improving performance, security, design, and features, leading to current iterations like iOS 18.3 and, looking to the near future, iOS 26, which will mark a new stage in terms of interface and integration with the rest of the company's platforms.

Today, the Apple ecosystem encompasses from iPhone, iPad and iPod to Mac, Apple TV, HomePod mini and Apple WatchAll of them connected under the same design philosophy and services like iCloud. Understanding how iOS fits within that family of devices is essential to appreciating its true potential.

Main advantages of iOS for users and businesses

One of the big reasons so many companies focus on launching their apps on iOS first is that The platform combines stability, security, and a highly engaged user baseBut beyond the numbers, Apple's operating system offers a number of concrete benefits that set it apart from other alternatives.

Powerful synchronization with iCloud and iCloud+

One of iOS's greatest strengths is its cloud backup and synchronization system via iCloudPhotos, videos, contacts, notes, documents and much more can be stored automatically, so if you lose your phone or change devices, you can recover virtually everything in minutes.

With the arrival of iCloud+, Apple has taken this service a step further, incorporating storage plans and privacy-oriented featuresEverything stored in the cloud is protected against unauthorized access and malware attacks, reinforcing the idea that the user maintains control of their data.

In addition, the system integrates tools such as “Find My iPhone” to locate, lock, or erase a device remotely. in case of loss or theft. This combination of security, continuous backup, and location options makes iOS a very solid choice for those who value their photos, files, and messages like a treasure.

A very polished and consistent user experience

If there's one thing that has always characterized Apple devices, it's their intuitive and consistent interface across all devicesEven people with little technological experience usually feel comfortable using an iPhone or iPad after a few minutes of use.

Siri, Apple's virtual assistant, allows control the device using your voicePlay music, create reminders, send messages, make calls, or jot down notes without having to navigate through menus. For everyday use, this layer of intelligence brings agility and simplifies repetitive tasks.

The App Store is no slouch either. Its recommendations are very refined and it has Advanced filters, such as searching by developer or content typeThis level of curation is not usually found with the same depth in other app stores, which translates into less noise and higher average quality.

The system's organization is designed to make everything clear: an app grid, a separate panel for quick tools, and a dedicated area for notifications and widgetsUnlike other systems where notifications, widgets, and shortcuts share space, in iOS the visual hierarchy is very well defined, which reduces the feeling of clutter.

In addition, functions such as the smart notification summary They help prioritize what really matters, and apps like Maps or Safari have received constant improvements: more detailed city maps, reviews of places, new views for navigation, and a browser with frequent updates that expand its functionality and security.

One very useful detail of the ecosystem is the function Live TextIt recognizes numbers, addresses, and text within photos. Imagine taking a picture of a business card and being able to call or save the contact with a single tap, without having to type anything. It's one of those features that seems small, but once you try it, you won't want to lose it.

Fast and constant software updates

Another clear advantage of iOS is its centralized update policy directly from AppleEach new version includes security patches, performance improvements, and new features for most compatible models at the same time.

It is estimated that more than 70% of iOS devices are on the latest version or the immediately preceding versionThis figure is much higher than that of the Android ecosystem, where fragmentation means that there are many mobile phones with older versions of the system.

This ability to keep the device fleet up-to-date is due to the close integration between hardware and softwareApple designs both the chips and the system, so it can optimize, test, and distribute updates without relying on third parties such as manufacturers or carriers.

Connected ecosystem: iPhone, iPad, Mac and more

With each new generation of iOS, the idea of The isolated device is disappearing in favor of a unified experienceiPhone, iPad, Mac, Apple Watch, Apple TV, and even HomePod communicate with each other so the user can move from one to another seamlessly.

Among the features that strengthen this ecosystem are improvements such as Face ID with maskwhich allowed unlocking the phone and authorizing passwords without removing the mask, something especially useful in the context of recent years.

SharePlay is another interesting tool: it allows share screen, watch series or listen to music in sync while on a FaceTime call. Ideal for watching content with friends or family remotely without relying on external apps.

In the field of messaging, iMessage has been gaining strength with Better file organization options, more detailed memojis, and deeper integration with the rest of the systemIn terms of performance and features, it is far superior to many messaging services, although the major limitation is that it only works between Apple users.

Smart personalization using the Focus function

Although iOS is not the most flexible system in terms of aesthetic customization, in recent years it has opted for a different approach: modify the device's behavior according to the user's situationThis is where the "Focus" function comes into play.

This tool allows you to create specific profiles for work, study, leisure, sleep, or driving, among others, and choose which notifications are allowed in each modeFor example, you can mute social media while working remotely, but still receive important calls or calendar notifications.

You can also create fully customized modes, adjusting not only notifications but also the home screens and apps visible in each contextThis directly impacts time management, concentration, and digital well-being, helping to reduce the constant bombardment of stimuli.

Disadvantages and limitations of iOS that should be taken into account

Like any other operating system, iOS isn't perfect. Alongside its strengths, it also has a number of shortcomings. drawbacks that can be decisive depending on the user profileFor some people these will be secondary aspects, but for others they can be real deal breakers.

Rather limited customization options

One of the most common criticisms of iOS is that All the interfaces look quite similar to each other.Despite the arrival of widgets and certain visual adjustments, the possibilities for fundamentally changing the system's appearance are limited compared to what can be done in Android.

The widgets feature predefined sizes and very specific spacesAnd while you can play around with backgrounds, icons, and some settings, the result still feels quite restrictive. For those who enjoy customizing every last detail of their home screen, iOS might fall short.

Furthermore, in the field of application development, the ecosystem is tightly controlled through App Store policiesAny app that wants to reach the general public must go through Apple's review process, comply with its guidelines, and be subject to potential rejections. This ensures quality and security, but it also limits certain types of projects or business models.

The price of the devices is quite high.

Another of iOS's less favorable points has to do with the cost of entering the ecosystemiPhones and other compatible devices are usually in the mid-to-high and high price ranges, which means you have to make a considerable outlay if you want to enjoy all the advantages of the system.

Part of the price is justified by the build quality, hardware-software integration, camera, update support, and resale value. Even so, For many users, the main drawback of using iOS remains the cost of the devices.especially when compared to Android devices that offer powerful specifications for less money.

Uneven battery performance in older models

In recent models, iPhone battery life has improved considerably, but As devices age, the battery loses capacity noticeably.It's normal in any mobile phone, but on iOS it becomes clearly noticeable after a few years.

Over time, the system can reach Reduce performance to avoid unexpected shutdownsThe user's perception is that the phone is slower and has a shorter battery life. The solution usually involves replacing the battery or upgrading to a new model, which entails an additional expense.

No support for external storage via microSD

Regarding storage, Apple continues to bet on closed internal capacities and a complete absence of microSD card slotsIt is not possible to expand the storage space of an iPhone or iPad by adding a card, something that is very common in the Android world.

This decision is justified from the point of view of security, privacy and performanceSince the memory cannot be easily removed, it helps to protect user information and maintain more stable read and write speeds.

The downside is that if you run out of space, You can only use the internal storage you choose when you buy the device or purchase more iCloud storage.In both cases, it represents an increased cost. If you compare iOS and Android solely on this point, Android devices that accept microSD cards come out on top in terms of flexibility and price.

Overall, iOS presents a balance between security, usability and performanceBut it does so by sacrificing room for maneuver in customization, memory expansion, and final cost to the user.

iOS 26: New name, new stage, and the Liquid Glass interface

Apple is preparing for a major phase in the evolution of its mobile software with iOS 26, the star of WWDC 2025 in CupertinoThis leap not only involves new features, but also a change of focus in the way they name and design their operating systems.

The first thing that catches your attention is the name itself. The “logical” successor to iOS 18 would have been iOS 19But Apple has broken that progression. From now on, the company will use a formula based on the launch year plus one: in 2025, 25 + 1 = 26. Hence iOS 26, visionOS 26, watchOS 26, tvOS 26, and iPadOS 26.

The idea behind this new scheme is unify the language across platforms as much as possible. and that the user can identify at a glance which version they are using on each device. Looking ahead, versions 27 would arrive in 2026, 28 in 2027, and so on, reinforcing that temporal connection between hardware and software.

But the most visible change in iOS 26 is in its aesthetics. Apple has taken the design of visionOS, the operating system for the Apple Vision Pro, as a basis to build a new visual language called Liquid glassAs its name suggests, the interface gives absolute prominence to the transparencies, very rounded edges, and smooth animations, with an attention to detail that borders on obsession.

The rounding of many interface elements has been calibrated to align with the physical curves of the iPhone itselfachieving visual consistency between hardware and software. This redesign affects the application launcher, the settings menu, the control center, and the main system apps.

Native applications also evolve with more sophisticated dynamic behaviorsFor example, the address bar adapts to on-screen scrolling, the lock screen clock adjusts its size based on the item displayed in the foreground (if the depth option is enabled), and tools like FaceTime, Photos, and Camera receive notable redesigns.

Apple Intelligence and the new way of interacting with AI

Alongside the visual change, Apple is heavily promoting its own integrated AI layer. Apple Intelligence, which, as our article on explains artificial intelligence as a cross-cutting leverIt aims to be both useful and discreet. The company has made it clear that its goal is not to create an intrusive assistant, but a silent, friendly and non-intrusive artificial intelligence that integrates naturally into everyday life.

One of the most interesting movements is in how apps will be able to interact with Apple IntelligenceDevelopers will have the option to configure their applications to connect directly to this AI layer, maintaining privacy and, in some cases, even working offline.

Some of the more advanced features will not be available in all markets immediately, and some will remain temporarily unavailable in Europe, including the new version of Siri, heavily enhanced by Apple IntelligenceEven so, several demos have been shown with Apple's own apps that clearly indicate the direction.

The improvements affect everyday services like Messages, Phone, and FaceTime. These apps incorporate real-time translation during conversationsThis opens the door to speaking with people who don't share your language much more fluently.

Messages, for its part, will be able to Automatically filter SMS and SPAM messagesThe Phone app will be able to identify unwanted calls, display the translation on screen, and hold them until the user decides whether or not to answer them.

Another key piece is Visual Intelligence, which extends throughout the entire systemSimply take a screenshot and the AI ​​will recognize the content. If the image shows, for example, an event poster, the system will offer the option to directly add the date and time to the Calendar without typing any data.

Furthermore, from that same screenshot, you can not only request information from Apple Intelligence, but also Consult ChatGPT or search for related images on services like Google, Etsy, or Pinterest., taking advantage of what appears on screen as context.

AI is also making its way into creative roles such as Genmoji and Image Playgroundwhich allow you to generate custom emojis and new visual styles with the help of ChatGPT, opening up a range of possibilities when it comes to expressing yourself and creating visual content directly from iOS.

Another very practical use of Apple Intelligence will be in email management, as it will be able to automatically summarize order tracking details From emails, even when purchases weren't made using Apple Pay. Less time reading long emails and more time focusing on what's essential.

Specific improvements for AirPods within iOS 26

iOS 26 isn't limited to the iPhone; it also brings new features that affect other products in the ecosystem, such as... AirPods, especially in the area of ​​audio and recordingFor many users, these headphones are a natural extension of the phone, so any improvement here is noticeable in daily use.

According to Apple, the update introduces a profound improvement in voice quality during callsThis is something many users have been requesting for some time. However, these improvements will be most beneficial in apps within the ecosystem itself, such as Phone, FaceTime, or any app that uses the CallKit API.

One of the most interesting features will be the possibility of Use AirPods as a remote shutter release for your iPhone cameraBy pressing and holding the stem of the earphones, you can start a video recording or take a photo directly, without touching your phone.

These capabilities will be available in AirPods 4, AirPods 4 with Active Noise Cancellation, and AirPods Pro 2provided the device is updated to iOS 26. For content creators, vloggers, or simply those who take many group photos, it can be a very convenient tool.

iPadOS 26: The iPad gets a little closer to the Mac

Along with iOS 26 comes iPadOS 26, the version of the system designed for the iPad's large screensAlthough historically the iPad has been a kind of "giant iPhone", each new version has pushed it towards a role closer to a computer.

In this iteration, Apple wants the iPad to come even closer to the macOS experience, at least in design and basic functionality. The most striking change is the arrival of a new, more advanced window system, which partially breaks with the full-screen app metaphor.

This system incorporates Buttons to close, minimize, and resize windows in a way that's more like a computer. Apps can be moved freely, several can be placed on the screen at the same time, and the system remembers their position, making multitasking easier.

Also arrives Exposé, a classic Mac feature This allows you to see all open windows on your iPad at a glance, making it easy to switch between them. In addition, a new menu bar, very similar to macOS's, is introduced, with contextual options depending on the app you're using.

In terms of availability, iPadOS 26, like the rest of the new versions, It begins its journey as a beta for developers.Public betas are expected to begin in July. From then on, bugs will be ironed out until the stable version is released.

App Store Reviews: AI-powered ratings and summaries

The Reviews and ratings on the App Store are a key element When deciding whether or not to download an app, game, or even a podcast, Apple has long allowed users to rate products with stars, write reviews, read comments from other users, and delete their own reviews if they change their mind later.

Within the App Store, any user can Please leave a rating and a text explaining your experience. with an app or program. These reviews directly influence the visibility of applications and the trust of potential new users, making them a central component of the ecosystem.

However, when an app has hundreds or thousands of reviews, reading them all is nearly impossible. That's why Apple is taking it a step further by introducing AI-powered automated review summaries as part of the update to iOS 18.4, currently in public beta.

This new feature relies on Apple Intelligence to Analyze the set of ratings for an app and generate a general summary that reflects what is most frequently mentioned in user comments: strengths, common problems, type of experience offered, etc.

The goal is for the user to be able to to get a clear idea of ​​what the app is like without having to read dozens of reviews one by one. This saves time and makes decision-making easier, especially in highly competitive categories where the differences are subtle.

From the perspective of technology companies and development studios, this type of tool represents an interesting evolution in the way we interact with digital platformsCompanies like Q2BSTUDIO, specializing in technological development and services, are very attentive to these advances because they affect both product design and in-store positioning strategy.

The team at these types of companies works on innovative solutions that allow their clients Take full advantage of AI and Apple's new features, both to improve their apps and to better understand their users through reviews, generated summaries, and download behavior.

With all of the above, iOS is consolidating itself as a mature, highly polished operating system with a strong emphasis on integration, security, and artificial intelligenceIn return, it sacrifices some flexibility and maintains a higher economic barrier to entry. A thorough understanding of this balance of pros and cons, along with the new features in iOS 26, iPadOS 26, and AI-enhanced reviews on the App Store, will help you decide whether this ecosystem fits with how you want to use technology in your daily life.