- Edits is Instagram's new video editing app, designed as an alternative to CapCut.
- It offers advanced tools such as green screen, AI animation and real-time metrics for published content.
- It will be initially available for iOS in March 2025, with an Android version in development.
- It seeks to position itself as a complete ecosystem for the creation of audiovisual content.
Instagram has taken a step forward in the field of video editing by launching its new Edits application, which promises to become a reference among content creators. This tool, created in response to the recent disappearance of CapCut in the United States, seeks to fill the gap left by this popular application but offering more innovative functions adapted to the current needs of users.
Adam Mosseri, current director of Instagram, has been in charge of announcing this interesting noveltyDuring his presentation, he explained that Edits will not simply be an app for cutting and joining video clips, but will offer a comprehensive set of creative tools. According to him, the app is designed to allow creators to unleash their ideas from a single platform.
Main features of Edits
Edits stands out for a series of advanced features that seek to revolutionize the editing experienceSome of the most important features include:
- Green Screen and Video Overlays: Allows users to customize their backgrounds or add creative elements.
- Artificial intelligence assisted animation: To bring static images to life in a simple way.
- Precise frame-by-frame editing: Ideal for those who need detailed control of the content.
- advanced camera: With resolution, frame rate and dynamic range settings for high-quality recordings.
- Real-time metrics: Provides detailed analysis of how videos are performing, both among followers and the general audience.
- Export without watermarks: An advantage for creators who want to share their work on platforms beyond Instagram.
A strategic move after the fall of CapCut
Meta's decision to launch Edits is no coincidence. The recent ban on CapCut in the United States left millions of users without a reliable tool for editing videosTaking advantage of this situation, Instagram has worked quickly to develop an application that not only meets the basic functions of CapCut, but far exceeds them.
Adam Mosseri hinted that the Meta team has been working on Edits for months, though it wasn't until CapCut's demise was confirmed that they decided to accelerate the project. The company is thus looking to secure an advantage in the ever-evolving editing app market.
Availability and release
For now, Edits will be initially available on the App Store for iOS devices in March 2025Users in Mexico and Latin America will be able to download it starting March 13, while an Android version is in development and will be released on a date yet to be announced.
Additionally, a select group of content creators are already participating in exclusive beta testing, which will allow for fine-tuning of details before the official launch. During this phase, valuable feedback will be collected to ensure the user experience is as smooth and intuitive as possible.
Revolutionizing content creation
Edits is not just intended to be a useful tool, but also seeks to establish itself as an ecosystem where creators can develop their entire creative process. From initial recording to analysis of the impact on social networks, the application promises to cover all stages of content creation.
Among the most talked about features are the ability to automatically generate subtitles, adjust audio clarity by removing background noise, and save drafts to share with other creators collaboratively. All of this is complemented by full integration with Instagram, allowing users to post directly to their profile or Reels in 1080p resolution.
The announcement of Edits not only demonstrates Instagram's commitment to content creators, but also its interest in diversifying the tools it offers its users. Although it faces criticism for taking advantage of the situation following the fall of CapCut, Meta maintains that this application was in development long before the legal problems of the competing app arose.
It remains to be seen how the market responds and whether Edits manages to position itself as an essential tool for creators or whether it will remain just another option in an increasingly competitive market.