- WinRAR expands its offering beyond software with a line of bags and jackets.
- WinRAR Archive Messenger Bag and the Senior Varsity jacket stand out for their design inspired by the program's icon.
- The prices of these products exceed the cost of a WinRAR license, with prices of 115 and 224,90 euros respectively.
- The strategy seeks to generate additional income, since most users do not pay for the software.
WinRAR has decided to explore new forms of business to generate revenue beyond the sale of software licenses. Surprising many, the company has launched its own line of merchandising that includes Life y Coats inspired by the program's iconic image. This change of strategy comes at a time when fewer and fewer users are paying for the WinRAR license, despite the fact that the software has been used by millions of people around the world.
To promote these new products, Win.rar GmbH, the company behind the popular file compressor, has been running a social media campaign with challenging messages towards its own users. In a post on X, the company suggested that those who have never paid for WinRAR could show their support by purchasing these accessories.
WinRAR Archive Messenger Bag
One of the star items of this collection is the WinRAR Archive Messenger bag. Its design faithfully imitates the emblematic icon of the program, with the characteristic three files stacked in different colors. Made with 100% vegan leather, the bag features a magnetic closure for added convenience and an adjustable clip strap. Its dimensions are 21,4 cm x 14 cm x 7 cm , making it a compact accessory but with enough space to store essential items.
As for its price, this bag is not exactly affordable. It costs 115 Euros, not including shipping costs, which may vary depending on the destination. In some countries, such as Spain, the cost of shipping may be around 15,90 Euros, raising the total price of the product to more than 130 Euros.
WinRAR Senior Varsity Hunter
Another of the outstanding products of this collection is the WinRAR Senior Varsity jacket. It is a varsity style jacket Made from 100% wool, with a quilted satin lining that promises greater comfort and thermal insulation. Its design incorporates several patches with representative icons of the software, giving it a distinctive and nostalgic look for computer fans.
The price of this jacket is even higher than that of the bag. Its cost amounts to 224,90 Euros, plus shipping costs. This garment has generated great interest, and according to the official store, it is available to order due to high demand.
WinRAR and its business strategy
WinRAR's decision to enter the world of merchandising responds to a business model that seeks to generate alternative income in the face of the fact that few individual users pay for a license for the program. Although the official license costs 29,95 Euros, most people continue using the free version after the 40-day trial without making the corresponding payment.
For the manufacture of these products, the company has signed an agreement with Tern, a company specializing in the production of clothing and accessories. All items will be manufactured in China and will be available for purchase at the official Tern store. Shipments will begin in April and, although some products have already sold out, sales are still open for those who wish to pre-order.
WinRAR continues to generate revenue from the sale of licenses to companies and governments, but it remains to be seen to what extent this foray into the world of merchandising can become a sustainable source of income in the long term. What is certain is that, with this move, the company has managed to capture the attention of the public and turn its image into a phenomenon of digital culture.