- WinRAR expands its offering beyond software with a line of bags and jackets.
- WinRAR Archive Messenger Bag and the Senior Varsity jacket stand out for their design inspired by the program's icon.
- The prices of these products exceed the cost of a WinRAR license, with prices of 115 and 224,90 euros respectively.
- The strategy seeks to generate additional income, since most users do not pay for the software.
WinRAR has decided to explore new business models to generate revenue beyond software license sales. Surprising many, the company has launched its own line of merchandise, including bags and jackets inspired by the program's iconic logo. This change in strategy comes at a time when fewer and fewer users are paying for a WinRAR license, despite the software having been used by millions of people worldwide.
To promote these new products, Win.rar GmbH , the company behind the popular file compressor, has launched a social media campaign with messages that challenge its own users. In a post on X, the company suggested that those who have never paid for WinRAR could show their support by purchasing these accessories.
WinRAR Archive Messenger Bag
One of the standout items in this collection is the WinRAR Archive Messenger bag . Its design faithfully mimics the program's iconic logo, featuring the three stacked archives in different colors. Made from 100% vegan leather , the bag has a magnetic closure for added convenience and an adjustable strap with a clip. Measuring 21,4 cm x 14 cm x 7 cm , it's a compact accessory with enough space to store essential items.
As for its price, this bag isn't exactly affordable. It costs €115 , not including shipping, which can vary depending on the destination. In some countries, like Spain, shipping can cost around €15,90 , bringing the total price to over €130.
WinRAR Senior Varsity Hunter
Another standout product in this collection is the WinRAR Senior Varsity Jacket . This varsity-style jacket is made from 100% wool and features a quilted satin lining for enhanced comfort and warmth. Its design incorporates several patches with icons representing the software, giving it a distinctive and nostalgic look for computer enthusiasts.
The price of this jacket is even higher than that of the bag. It costs €224,90 , plus shipping. This garment has generated considerable interest, and according to the official store, it is available by special order due to high demand.
WinRAR and its business strategy
WinRAR's decision to enter the merchandising market stems from a business model that seeks to generate alternative revenue streams, given that few individual users pay for a license. Although the official license costs €29,95 , most people continue using the free version after the 40-day trial without making the payment.
To manufacture these products, the company has partnered with Tern , a company specializing in the production of clothing and accessories. All items will be made in China and available for purchase on Tern's official website. Shipments will begin in April, and while some products are already sold out, pre-orders are still open.
WinRAR continues to generate revenue from the sale of licenses to companies and governments, but it remains to be seen to what extent this foray into the world of merchandising can become a sustainable source of income in the long term. What is certain is that, with this move, the company has managed to capture the attention of the public and turn its image into a phenomenon of digital culture.