- Ukumaketha kwedijithali kuyinkambu yokukhula okuqhubekayo kanye nesidingo somsebenzi.
- Kunezinhlobonhlobo zezinketho zemfundo, kusukela kumadigri asekolishi kuya ezifundweni eziku-inthanethi.
- Imisebenzi ihlukaniswe phakathi kokumaketha kwangaphakathi nokuphumayo, ngayinye inezici zayo.
- Imisebenzi ebalulekile ihlanganisa i-SEO, ukumaketha kokuqukethwe, nokuphathwa kwemithombo yezokuxhumana.
Imisebenzi yokuthengisa yedijithali: amanyuvesi nezinketho
Ukudayiswa kwe-Digital
El Ukumaketha ngedijithali wumkhakha okhula ngokushesha, futhi akumangalisi ukuthi kuyisinqumo esidumile phakathi kwabafundi abafuna umsebenzi wobungcweti. Eqinisweni, ukumaketha kwedijithali kuwumkhakha okhula ngokushesha emhlabeni!
El Ukumaketha ngedijithali kudlala indima kubalulekile kumamodeli amaningi ebhizinisi. Kanjalo, maningi amathuba okukhula nokuthuthuka kulo mkhakha, ikakhulukazi njengoba ukumaketha kwedijithali sekuneminyaka engaphansi kwengama-20. Izinkampani eziningi ziqasha ochwepheshe bokumaketha kwedijithali njengamanje ngoba zibona ukuthi izinsiza zabo zingabaluleka kangakanani uma zisetshenziswa ngendlela efanele (noma ngokungalungile).
ezinye izindlela ezihlukahlukene
Njengoba umhlaba uba ngedijithali, kunezinketho eziningi ezitholakalayo zalabo abafisa ukusebenza kulo mkhakha. Ukumaketha ngedijithali wumkhakha okhula ngokushesha onesidingo esikhulu semisebenzi. Kungakho imisebenzi yokukhangisa ngedijithali idingeka kakhulu namuhla.
Kunezinketho eziningi ezitholakalayo zalabo abafisa ukusebenza kulo mkhakha. Ungathola iziqu enyuvesi eku-inthanethi noma wenze izifundo enhlanganweni efana ne-Coursera noma i-Udemy enikeza izitifiketi esikhundleni samadigri. Uma unentshisekelo yokuqala umsebenzi wakho ngokushesha ngangokunokwenzeka futhi ungafuni ukulinda kuze kube usuku lwakho lokuthweswa iziqu, bheka lezi zinketho:
Izinhlobo eziyinhloko
Kukhona ezimbili izinhlobo eziyinhloko zemisebenzi ukumaketha kwedijithali: okungenayo nokuphumayo. Ukumaketha kwangaphakathi kugxile ekuheheni amakhasimende kuwebhusayithi yakho ngokudala okuqukethwe okuwusizo, okufana nokuthunyelwe kwebhulogi noma amavidiyo aphendula imibuzo mayelana nomkhiqizo wakho. Ukumaketha kwangaphandle kusebenza kakhulu futhi kubandakanya ukusabalalisa umlayezo wakho ngokukhangisa noma imikhankaso yobudlelwano bomphakathi, isibonelo.
Ngokuvamile, abakhangisi abangenayo bavame ukungenzi lutho kunabakhangisi abaphumayo (bachitha isikhathi esiningi benza okuqukethwe kunokuthumela ama-imeyili noma shayela ngocingo ngokuqondile), kodwa lokhu akunjalo ngaso sonke isikhathi. Isibonelo, uma usebenza esikhungweni lapho wonke amakhasimende eyi-B2B (ibhizinisi-kuya-ibhizinisi), cishe uzochitha isikhathi sakho esiningi wenza imisebenzi ephumayo ngoba ngeke kube nesidingo esanele esivela kubathengi bodwa; Kodwa-ke, ukube iningi lazo bekuyimikhiqizo yabathengi, bekungaba ngenye indlela.
Imisebenzi yokukhangisa yedijithali
Ngaphambi kokubheka imisebenzi yokukhangisa ngedijithali, kufanele wazi imisebenzi okulindeleke ukuthi uyenze. Imisebenzi ye Ukuthengisa kwangaphakathi kufaka phakathi i-SEO, ukumaketha okuqukethwe, ukuphathwa kwenkundla yezokuxhumana kanye nokwakhiwa kwewebhu. Izindlela eziphumayo zifaka ukumaketha nge-imeyili nokuhlaziya kwewebhu.
Ukumaketha kwangaphakathi kungokwesimanje futhi kuyasebenza, kodwa kudinga isikhathi nomzamo owengeziwe ukuze kuqalise. Izindlela eziphumayo azisebenzi kahle ngokuhamba kwesikhathi ngoba zithembele ekuphazamiseni abantu ngezikhangiso noma ngezindawo zokuthengisa kunokuba zinikeze ulwazi oluwusizo lokubasiza benze izinqumo mayelana nokuthenga umkhiqizo noma isevisi yakho.
Imisebenzi yokumaketha yangaphakathi ihlanganisa i-SEO (ukuthuthukiswa kwenjini yokusesha), ukumaketha okuqukethwe, ukuphathwa kwenkundla yezokuxhumana, kanye nokwakhiwa kwewebhu. Izindlela eziphumayo zifaka ukumaketha nge-imeyili nokuhlaziya kwewebhu.
Ezinye izinkampani zidinga ukuthi ube nesipiliyoni kulo mkhakha ngaphambi kokukuqasha njengesisebenzi esisha. Abanye bazokunikeza ama-internship ukukusiza ukuthi uthole ulwazi ngaphambi kokufaka isicelo sesikhundla esigcwele ngokuhamba kwesikhathi noma ngemuva kokuphothula.
Uma umgomo wakho uwukusebenza ekukhangiseni kwedijithali, kunezinto ezimbalwa okufanele uzazi mayelana nokuthi kusebenza kanjani ezinkampanini ezahlukene:
- Imisebenzi yezinga lokungenela ngokuvamile ihlanganisa imisebenzi efana nokudala nokuphatha okuqukethwe, ukuphathwa kwenkundla yezokuxhumana (okuhlanganisa nezibuyekezo zokuthunyelwe), ukuhlaziya ukuhlaziya, nokubika ngamamethrikhi okusebenza afana namazinga okuchofoza (CTR).
- Abasebenzi abanokuhlangenwe nakho bangagada abangaphansi abenza imisebenzi eyisisekelo eyengeziwe, njengokwenza okuqukethwe kwebhulogi noma ukuthumela ama-imeyili amaningi nge-MailChimp/Campaign Monitor, njll.
Amanyuvesi okukhangisa ngedijithali
Amanye amanyuvesi ahlinzeka ngamadigri okumaketha kwedijithali noma izinhlelo zesitifiketi sokumaketha kwedijithali ezingakusiza ekulungiseleleni ukuqashwa kulo mkhakha ngokushesha, kanti amanye angase adinge ukuthi uqedele izifundo ezengeziwe noma amaphrojekthi ngaphambi kokuthatha i-internship noma umsebenzi nenkampani esebenza ngezinsizakalo zokumaketha ngedijithali.
Uma unentshisekelo yokuphishekela umsebenzi wokumaketha ngedijithali, amanye amanyuvesi ahlinzeka ngezinhlelo zobuchwepheshe noma izinhlelo zesitifiketi emkhakheni ezingakusiza ukuthi ulungiselele umsebenzi ngokushesha. Ezinye izikhungo zingase zidinge ukuthi abafundi baqedele izifundo ezengeziwe noma amaphrojekthi ngaphambi kokwamukela i-internship noma umsebenzi enkampanini esebenza ngezinsizakalo zokumaketha kwedijithali.
Kunoma ikuphi, ukusebenzisa la mathuba kuzovumela abafundi abafuna ukwenza umsebenzi kulo mkhakha okhulayo kodwa abangenawo isipiliyoni sokuthola ulwazi olusebenzayo ngaphambi kokungena emsebenzini ngokugcwele.
Isiphetho: Imisebenzi yokuthengisa yedijithali: amanyuvesi nezinketho
Uma ufuna umsebenzi wokumaketha ngedijithali futhi ufuna ukwazi ukuthi yiziphi izinhlobo zemisebenzi ezikhona, lesi sihloko sizokunikeza imibono. Sihlanganise izinhlobo ezimbili eziyinhloko zemisebenzi kulo mkhakha, kanye namathiphu okuthi ungaqala kanjani endleleni yakho yomsebenzi.