- Ukuthenga nokuthengisa imikhiqizo noma izinsizakalo nge-inthanethi, okuhlanganisa izitolo eziku-inthanethi, izindali kanye nezimakethe.
- Ivumela izinkampani ukuthi zifinyelele amakhasimende omhlaba wonke ngaphandle kokudinga izitolo ezibonakalayo kuwo wonke amazwe.
- Kuhlanganisa izinsizakalo zedijithali kanye nezinkundla zokukhokha, njenge-PayPal, i-Stripe, kanye nezinhlelo zokusebenza zokulethwa ezifunwayo.
- Ukukhula okubonakalayo kusukela ngawo-90: umthelela wezomnotho kanye namathuba emisebenzi amasha kanye nebhizinisi.
I-E-commerce isiyingxenye ebalulekile yokuthi mangaki amabhizinisi asebenza namuhla, futhi cishe izobaluleka nakakhulu esikhathini esizayo. Ukuhweba ngogesi kwaziwa nangokuthi i-e-commerce noma i-e-business. Ukuthengwa nokudayiswa kwemikhiqizo noma amasevisi nge-inthanethi. I-E-commerce ivame ukucatshangwa njengesitolo esiku-inthanethi, kodwa lokho kuwuhlobo olulodwa nje lwe-e-commerce. Kukhona nezinye, njengezindali nezimakethe. Ngobuchwepheshe, noma iyiphi inkampani esebenzisa i-inthanethi ukuze inikeze isevisi ingathathwa njengenkampani ye-e-commerce noma ye-e-business.
Izibonelo ze-E-commerce nezici
Izibonelo
Kodwa-ke, lapho abantu bethi “i-e-commerce,” ngokuvamile basho izinkampani ezithengisa imikhiqizo yabo ku-inthanethi kunokuba basebenzise izitolo ezingokoqobo. I-E-business ikuvumela ukuthi ufinyelele amakhasimende emhlabeni wonke ngaphandle kokuthi ube nezitolo ezingokoqobo kuwo wonke amazwe lapho umkhiqizo wakho ungase udayiswe kahle.
Izibonelo zezinkampani ze-eBusiness yi-Amazon, eBay kanye ne-Etsy. I-Alibaba futhi iyinkampani enkulu ethengisa imikhiqizo ku-inthanethi, kodwa ifana nemakethe kunesitolo sangempela esifana ne-Amazon noma i-eBay.
I-E-business ukuthenga nokudayisa imikhiqizo noma amasevisi nge-inthanethi. Kwaziwa nangokuthi i-e-marketing, i-e-commerce kanye nokuthengiswa kwe-inthanethi. I-E-commerce ihlanganisa ukuthenga okuku-inthanethi, izindali eziku-inthanethi nezimakethe eziku-inthanethi. I-eBusiness ikhule ngesivinini kusukela yasungulwa maphakathi nawo-1990s, nge ukwanda kokuthengisa kusukela ku-$1.000 billion ngo-1996 kuya ku-$6 trillion namuhla.
Isitolo se-inthanethi
I-E-commerce ivame ukucatshangwa njengesitolo esiku-inthanethi, kodwa lokho kuwuhlobo olulodwa nje lwe-e-commerce. Kukhona nezinye, njengezindali nezimakethe.
I-Ebusiness ingasetshenziselwa izinkonzo. Isibonelo, uma uthengisa imoto yakho ku-inthanethi noma uthola ukuxilongwa kwezokwelapha ku-inthanethi, usebenzisa i-e-commerce!
Ngobuchwepheshe, noma iyiphi inkampani esebenzisa i-inthanethi ukuze inikeze isevisi ingathathwa njengenkampani ye-eBusiness. Kodwa-ke, lapho abantu bethi “i-e-commerce,” ngokuvamile basho izinkampani ezithengisa imikhiqizo yabo ku-inthanethi kunokuba basebenzise izitolo ezingokoqobo.
I-E-business ikuvumela ukuthi ufinyelele amakhasimende emhlabeni wonke ngaphandle kokuthi ube nezitolo ezingokoqobo kuwo wonke amazwe lapho umkhiqizo wakho ungase udayiswe kahle. I-E-commerce ingasetshenziselwa ukuthengisa cishe noma yiluphi uhlobo lomkhiqizo noma isevisi - kukhona ngisho nezinkampani ezigxile ekuthengiseni imikhiqizo yezinye izinkampani nge-inthanethi!
I-eBusiness ingasetshenziselwa ukuthengisa cishe noma yiluphi uhlobo lomkhiqizo noma isevisi, kukhona ngisho nezinkampani ezigxile ekuthengiseni imikhiqizo yezinye izinkampani ku-inthanethi!
Ukukhula kusukela emsuka wayo
Ikhule ngokushesha kusukela yasungulwa ngo-1995, lapho i-Amazon iqala ukuvula iminyango yayo enabasebenzi abathathu kuphela. Namuhla, kunamawebhusayithi asebenzayo angaphezu kwezigidigidi ezi-2.000 emhlabeni wonke, abanikazi bawo bebonke bathola imali engaphezu kwama-dollar ayizigidi eziyizinkulungwane ezimbili ngonyaka ngokuthengiselana nge-e-commerce.
I-E-commerce isiyingxenye ebalulekile yokuthi mangaki amabhizinisi asebenza namuhla, futhi cishe azobaluleke kakhulu ngokuzayo.
El I-Digital marketing imboni ekhulayo. Ivumela amabhizinisi ukuthi afinyelele amakhasimende emhlabeni wonke, athengise cishe noma yiluphi uhlobo lomkhiqizo noma isevisi, futhi adayise imikhiqizo yamanye amabhizinisi nge-inthanethi.
Kulula ukubona ukuthi kungani i-ecommerce ibe yingxenye ebalulekile yemisebenzi yamabhizinisi amaningi namuhla futhi izobaluleka nakakhulu esikhathini esizayo.
Izibonelo ze-e-commerce
Uma sikhuluma nje, i-e-commerce iyindlela yokwenza esetshenziselwa ukuthengisa, ukuthola noma ukushintshanisa izimpahla namasevisi ngamawebhusayithi, izinkundla zedijithali ezikhethekile noma izinhlelo zokusebenza. Nazi ezinye izibonelo ze-ecommerce nokuthi zisebenza kanjani.
Izitolo eziku-inthanethi
Amawebhusayithi akhethekile ekuthengisweni kwemikhiqizo ku-inthanethi. Inqubo yokuthenga isebenza ngokuphequlula ikhathalogi yomkhiqizo, ukukhetha oyifunayo, nokukhokha ku-inthanethi. Izibonelo ezifana I-Amazon, i-eBay ne-Etsy.
Amapulatifomu wokukhokha aku-inthanethi
Amawebhusayithi noma izinhlelo zokusebenza ezivumela abantu ukuthi bathumele noma bathole izinkokhelo ku-inthanethi. Abasebenzisi bangaxhuma amakhadi abo esikweletu noma edebhithi futhi bathumele imali kwamanye ama-akhawunti kagesi. Izibonelo ezifana PayPal, Stripe kanye TransferWise.
Izinsizakalo zokulethwa ezidingekayo
Izinkampani ezihlinzeka ngezinsizakalo zokulethwa ekhaya ngezinhlelo zokusebenza zeselula. I Abasebenzisi bangathenga imikhiqizo noma amasevisi futhi bazithole emakhaya noma ezindaweni zabo zokusebenza ngenqubo yokulethwa ehlelwe yinkampani. Izibonelo ezifana Uber udla, Rappi y Didi.
Ngokuvamile, ukusebenza kwe-e-commerce kuhilela ukwakhiwa kwenkundla ye-inthanethi lapho abasebenzisi namakhasimende bengabhalisa futhi benze i-akhawunti, bangene endaweni yesikhulumi, bakhethe umkhiqizo owufunayo noma isevisi, benze ukuthenga ngokukhetha indlela yokukhokha nokuqedela ukuthengiselana ngokuthumela ulwazi lomuntu siqu.
Isiphetho: Izibonelo nezici ze-E-commerce
I-E-commerce iwumkhakha okhulayo oshintshe indlela esithenga ngayo imikhiqizo namasevisi. Kuphinde kwadala amathuba amaningi omsebenzi namathuba osomabhizinisi abafuna ukwakha izitolo zabo eziku-inthanethi.