Iyini i-Digital Marketing? Isingeniso Sokukhangisa Ku-inthanethi

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Uyemukelwa emhlabeni othokozisayo we-Digital Age, lapho ukuxhumana nobuchwepheshe kungamandla aqhuba ukukhula kwebhizinisi. I-Digital Marketing, kulesi simo, ivela njengensika eyisisekelo kunoma yimuphi usomabhizinisi noma inkampani efisa ukuphumelela endaweni eku-inthanethi. Esihlokweni osiphethe ezandleni zakho, sizokwembula umongo womqondo wokuthi kuyini i-Digital Marketing, sikunikeze umbono ocebile wokukhangisa ku-cyberspace. Kusukela ezintweni ezibalulekile kuya kumaqhinga athuthukile, lokhu kufunda kuzokuhlomisa ngolwazi oludingekayo ukuze uqalise ukuhlola indawo yokuthengisa yedijithali.

Isingeniso

I-Digital Marketing, namandla ayo okuguqula ukubonakala nokufinyelela kwezinkampani, iguqule i-paradigm yokuphromotha nokusebenzisana kwezohwebo. Ezweni lapho i-inthanethi nezinkundla zokuxhumana sezixhumene ngokujulile nezindlela zethu zokuphila, ukuqonda ingqikithi yokumaketha kwedijithali kanye nendlela yokukusebenzisa ngempumelelo kubalulekile ekuzuzeni nasekudluleni izinjongo zakho zebhizinisi eliku-inthanethi. Ezigabeni ezilandelayo, sizohlukanisa imiqondo eyinhloko, amasu afakazelwe, futhi sikunikeze imininingwane ebalulekile ezokuvumela ukuthi ukhulise izinzuzo zaleli fomu lokukhangisa ku-inthanethi.

Iyini i-Digital Marketing

Ukudayiswa kweDivaysi: Ukumaketha kwedijithali isethi yamasu namasu adizayinelwe ukukhuthaza imikhiqizo, amasevisi noma izinhlobo ngemidiya yedijithali. Lokhu kufaka phakathi ukukhangisa ku-inthanethi, ukulungiselelwa kahle kwenjini yokusesha (SEO), inkundla yezokuxhumana, i-imeyili, nokunye okuningi. Inhloso yawo enkulu ukufinyelela izethameli ezithile ngendlela ephumelelayo nelinganisekayo.

 

Ukumaketha kwedijithali sekuyingxenye ebalulekile yanoma yiliphi isu lebhizinisi namuhla. Ngezigidi zabasebenzisi abaku-inthanethi emhlabeni wonke, lolu hlobo lokukhangisa lunikeza amathuba angakaze abonwe okufinyelela amakhasimende amasha nokwandisa ukuba khona kwakho ku-inthanethi.

Okuyisisekelo Sokumaketha Kwedijithali

Manje njengoba sesichazile ukuthi kuyini ukumaketha kwedijithali, ake singene kweminye yemibono eyisisekelo ehlanganisayo.

1. Ukukhangisa ku-inthanethi

Ukukhangisa ku-inthanethi kuhlanganisa izinhlobo eziningi zokuphromotha nge-inthanethi. Lokhu kufaka phakathi izikhangiso zenjini yokusesha, izibhengezo ezikumawebhusayithi, izikhangiso zevidiyo ezinkundleni ezifana ne-YouTube, nokukhangisa kwenkundla yezokuxhumana. Lawa maqhinga avumela izinkampani ukuthi zifinyelele izethameli ezizihlosile ngempumelelo futhi ngokuvamile ngezinga eliphezulu lokuhlukaniswa.

2. I-Search Engine Optimization (SEO)

I-SEO isho amasu asetshenziswa ukuthuthukisa ukubonakala kwewebhusayithi emiphumeleni yenjini yokusesha njenge-Google. Ngokuthuthukisa eyakho iwebhusayithi yamagama angukhiye Okufanelekile, ungakhuphula amazinga akho futhi uhehe ithrafikhi yemvelo ephezulu.

3. Ukuthengisa Ngokuqukethwe

Ukumaketha okuqukethwe kubandakanya ukudala nokuthuthukisa okuqukethwe okubalulekile nokubalulekile ukuheha nokugcina izethameli ezihlosiwe. Lokhu kungafaka amabhulogi, amavidiyo, i-infographics, nokuningi. Umgomo ukunikeza inani kubasebenzisi ngenkathi kusungulwa igunya embonini yakho.

4. Izingosi Zokuxhumana

Amanethiwekhi yezenhlalakahle dlala indima ebalulekile ekukhangiseni okudijithali. Amapulatifomu afana ne-Facebook, Instagram, Twitter, kanye ne-LinkedIn avumela amabhizinisi ukuthi ahlanganyele nezithameli zawo, akhuthaze imikhiqizo nezinsizakalo, futhi akhe ubudlelwano obuqinile bamakhasimende.

5. Imeyili Marketing

Ukuthengisa nge-imeyili kuhlala kungelinye lamasu asebenza ngempumelelo okufinyelela amakhasimende. Ngokuthumela ama-imeyili aqondene nawe, amabhizinisi angaphromotha imikhiqizo, anikeze izaphulelo, futhi agcine amakhasimende enolwazi mayelana nezindaba nezibuyekezo.

Amasu Asebenzayo Okumaketha Kwedijithali

Manje njengoba sesidlule ezintweni eziyisisekelo, ake sibheke amasu athile asebenzayo ongawasebenzisa ohlelweni lwakho lokumaketha lwedijithali.

1. Chaza izinhloso ezibambekayo

Ukubeka imigomo ecacile, elinganisekayo kuyisisekelo sesu elisebenzayo lokumaketha kwedijithali. Lokhu kungaba yinoma yini kusukela ekukhuliseni ukuthengisa nokuheha imikhondo emisha, ukukhulisa ukubonakala komkhiqizo wakho noma ukukhulisa ukuba khona kwakho komphakathi. Sebenzisa imibandela ye-SMART (Okuqondile, Kuyalinganiseka, Kuyafinyeleleka, Kuyafaneleka futhi Kuboshwe Isikhathi) ingakusiza ukuthi ubone imigomo yakho ngempumelelo.

2. Ulwazi olujulile lwabalaleli

Ukuqonda izidingo zezithameli zakho kubalulekile. Sebenzisa ucwaningo lwemakethe ukuze uqonde izintandokazi, izidingo kanye nokuziphatha kwamakhasimende angaba khona. Izinhlolovo nabantu bomthengi kungaba amathuluzi awusizo okuqoqa ulwazi olubalulekile mayelana nezithameli zakho ozihlosile.

3. Yakha isu lokuqukethwe eliqinile

Okuqukethwe okwengezwe inani kuyisisekelo sokumaketha kwedijithali. Yakha isu lokuqukethwe eliphendula izidingo nezimfuno zezithameli zakho ozihlosile, futhi, wenze umkhiqizo wakho ube uchwepheshe kulo mkhakha.

4. Ukubamba iqhaza okugcwele ezinkundleni zokuxhumana

I-Las Amanethiwekhi omphakathi ayizinkundla ezinamandla ukuze uhlanganyele namakhasimende akho futhi wabelane ngokuqukethwe kwakho. Setha ishejuli yokuthumela nokuphendula kumazwana ashiywe abalandeli bakho, futhi ucabangele izindlela zokukhangisa ezinkundleni zokuxhumana ukuze uthuthukise ukufinyelela kwakho.

5. I-Search Engine Optimization (SEO)

Sebenzisa amasu e-SEO ukwandisa ukubonakala kwesayithi lakho ezinjinini zokusesha. Lokhu kungabandakanya ukwenza kahle kwegama elingukhiye, ukuthuthukisa ukwakheka kwesayithi lakho, kanye nokuthola ama-backlink ekhwalithi ephezulu.

6. Ukukhangisa Kwenjini Yokusesha (SEM)

Sebenzisa ukukhangisa kwenjini yokusesha ekhokhelwayo ukuze uhehe izivakashi ezifanele kusayithi lakho. Dala imikhankaso yokuthengisa ephumelelayo futhi uhlaziye ukusebenza kahle kwayo ukuze uthuthukise i-ROI.

7. Ukuthengisa okuzenzakalelayo

Sebenzisa amathuluzi e-automation angathuthukisa amasu akho okuthengisa. Lokhu kukuvumela ukuthi uhlukanise izethameli zakho ozihlosile futhi uthumele imilayezo yomuntu siqu, ngaleyo ndlela wandise ukusebenza kwemikhankaso yakho yokumaketha.

8. Ukuhlaziya kanye nokulungiswa ngezikhathi ezithile

Hlola ukusebenza kwamasu akho ngamathuluzi okuhlaziya. Buyekeza amamethrikhi angukhiye futhi ushintshe uhlelo lwakho njengoba kudingeka ukuze uthuthukise imiphumela.

9. Imeyili Marketing

Dala imikhankaso yokumaketha ye-imeyili ukuze ugcine amakhasimende akho anolwazi futhi ahlanganyele. Hlukanisa uhlu lwakho lwababhalisile ukuze uthumele imilayezo eqondiwe neminikelo ehambisana namakhasimende akho.

10. I-Affiliate Marketing

Hlanganyela nezinye izinkampani noma abantu ngabanye ukukhangisa amasevisi noma imikhiqizo yakho ngesithembiso sekhomishini. Lokhu kungakusiza ukuthi unwebe ukufinyelela kwakho futhi uhehe amakhasimende amasha.

11. Ukumaketha kabusha

Sebenzisa amasu okumaketha kabusha ukuze uxhumane kabusha nabasebenzisi abavakashele isayithi lakho ngaphambilini ngokubabonisa izikhangiso eziqondene nawe ngokusekelwe ezenzweni zabo zangaphambilini.

12. Ukusebenzisana phakathi Kwabathonya

Xhumana nabathonya abafanelekile ngaphakathi kwenkundla yakho ukuze ukhulise ukufinyelela kwakho futhi ukhulise ukwethembeka kwakho. Qiniseka ukuthi abalandeli babo bahambisana nemakethe yakho efanelekile.

13. I-Social Media Analytics

Landelela amamethrikhi enkundla yezokuxhumana ukuze ulinganise ukusebenza kwecebo lakho. Nquma ukuthi yiluphi uhlobo lokuqukethwe olusebenza kangcono kubalandeli bakho futhi ulungise isu lakho ukuze libonise lokho.

14. Ukwenza kahle kweselula

Qiniseka ukuthi iwebhusayithi yakho nokuqukethwe kwayo kulungiselelwe ukusetshenziswa kweselula, njengoba kusetshenziswa abantu abaningi I-inthanethi endaweni yayo amafoni.

15. Ukuthengisa okuqukethwe okulalelwayo nokubonwayo

Okuqukethwe kwevidiyo kuyajabulisa kakhulu. Yenza amavidiyo afundisayo, ajabulisayo noma afundisayo ukuze ubonise izinzuzo zemikhiqizo noma amasevisi akho. Ungabelana ngazo ezinkundleni ezidumile njenge-YouTube noma inkundla yezokuxhumana.

16. Sebenzisa ama-Chatbots

Izingxoxo ziyindlela enhle yokunikeza usizo lokwesekwa kwamakhasimende ngesikhathi sangempela ngemibuzo, kanye nokusiza abasebenzisi ngewebhusayithi yakho ngempumelelo.

17. Ukukhangisa kuzinhlelo zokusebenza zeselula

Uma izithameli zakho ezihlosiwe ziyi- izicelo zeselula, cabanga ukusebenzisa izikhangiso ezingaphakathi nohlelo ukuze uxhumane nazo ngempumelelo futhi uthuthukise ukuqwashisa ngomkhiqizo.

18. Ukuthengisa kwendawo

Uma unebhizinisi lendawo elizinzile, kufanele usebenzise amasu okuthengisa asendaweni aheha amakhasimende asuka endaweni yangakini, njengokuthuthukisa usesho lwasendaweni, kanye nokusetshenziswa okuhlosiwe kwenkundla yezokuxhumana ukuze kumakethwe. Ukudalwa kwe isibhengezo sokumaketha Kungumqondo omuhle.

19. Beka kuqala ukuphepha kwe-inthanethi

Qinisekisa ubumfihlo bedatha yamakhasimende akho ukuze uqinisekise ukwethenjwa. Sebenzisa izindlela zokuphepha eziqinile futhi uqiniseke ukuthi ukhuluma ngezinyathelo zakho zokuphepha kuzithameli oziqondise.

20. Gxila kumasu okukhula kwesikhathi eside

El I-Digital marketing iwutshalomali lokho kuzohlala isikhathi eside. Qiniseka ukuthi usebenzisa amasu asimeme akusiza ukuthi wakhe uhlobo oluqinile, oluhlala isikhathi eside ku-inthanethi, njengokwakha imiphakathi ethembekile nokuthuthukisa ngokuqhubekayo isevisi yamakhasimende.

imithombo yokudlulisela

1. Ngokusho Okuqukethwe KwedwalaUkumaketha kwedijithali isethi yemisebenzi inkampani noma umuntu ayenza ku-inthanethi ukuze ahehe ibhizinisi elisha, adale ubudlelwano futhi athuthukise ukuhlonza umkhiqizo.
2. Ngokusho kwe- I-HubSpot BlogUkumaketha kwedijithali kuhlanganisa isethi yamasu namasu athuthukisa umkhiqizo ezindaweni ze-inthanethi.
3. I-Economic Encyclopedia ichaza ukumaketha kwedijithali njengalolo hlobo lokumaketha olusebenzisa imidiya yedijithali ukwenza amasu okumaketha.

Imibuzo ebuzwa njalo

1. Iyini i-Digital Marketing?
   • I-Digital Marketing iyisethi yamasu namasu aklanyelwe ukukhuthaza imikhiqizo, izinsizakalo noma imikhiqizo ngokusebenzisa imidiya yedijithali njengokukhangisa ku-inthanethi, i-SEO, amanethiwekhi omphakathi, i-imeyili, phakathi kokunye, ngenhloso yokufinyelela izethameli ezithile ngendlela ephumelelayo nelinganisekayo.
2. Kuyini ukukhangisa okuku-inthanethi ngaphakathi kwe-Digital Marketing?
   • Ukukhangisa ku-inthanethi kuhlanganisa izinhlobo ezahlukene zokuphromotha ku-inthanethi yonkana, okuhlanganisa izikhangiso zenjini yokusesha, izibhengezo ezikumawebhusayithi, izikhangiso zevidiyo ezinkundleni ezifana ne-YouTube nokukhangisa ezinkundleni zokuxhumana, okuvumela izinkampani ukuthi zifinyelele izethameli eziqondiwe kuzo ngendlela ephumelelayo nehlukene.
3. Ngabe i-Search Engine Optimization (SEO) ihlobene kanjani ne-Digital Marketing?
   • I-SEO iyindlela esetshenziselwa ukuthuthukisa ukubonakala kwewebhusayithi emiphumeleni yezinjini zokusesha ezifana ne-Google. Ngokulungiselela iwebhusayithi ukuze uthole amagama angukhiye afanelekile, ungakhuphula izinga layo futhi uhehe ithrafikhi yezinto eziphilayo ezisezingeni eliphezulu, okubalulekile empumelelweni yamasu Okumaketha Kwedijithali.
4. Iyiphi indima izinkundla zokuxhumana ezidlalayo kuDigital Marketing?
   • Inkundla yezokuxhumana iyinkundla ebalulekile evumela amabhizinisi ukuthi ahlanganyele nezithameli zawo, akhuthaze imikhiqizo namasevisi, futhi akhe ubudlelwano obuqinile bamakhasimende. Ngokuzibandakanya okusebenzayo nokukhuthaza okuqukethwe okufanele, inkundla yezokuxhumana ingasiza ekukhuliseni ubukhona ku-inthanethi nokuqwashisa ngomkhiqizo.
5. Kungani kubalulekile ukumaketha nge-imeyili ku-Digital Marketing?
   • Ukuthengisa nge-imeyili kuyisu elisebenzayo lokugcina amakhasimende enolwazi, ukukhuthaza imikhiqizo, ukunikeza izaphulelo kanye nokugcina ubudlelwano obuseduze nezithameli. Ukwengeza, inika amandla ukuxhumana komuntu siqu, okungathuthukisa ukwethembeka nokugcinwa kwamakhasimende.
6. Ingalinganiswa kanjani impumelelo yecebo leDigital Marketing?
   • Ukulinganisa impumelelo yesu Lokumaketha Kwedijithali kungafinyelelwa ngokuhlaziywa kwamamethrikhi abalulekile kusetshenziswa amathuluzi okuhlaziya. Hlola amamethrikhi afana nezinga lokuchofoza, izinga lokuguqulwa, ithrafikhi yewebhu, nokuningi, futhi ulungise isu lakho njengoba kudingeka ukuze uthuthukise imiphumela futhi ufinyelele imigomo yakho.

Isiphetho sokuthi yini i-Digital Marketing

Ngamafuphi, ukumaketha kwedijithali kuyithuluzi elibalulekile emhlabeni wanamuhla lokuthuthukisa imikhiqizo, izinsizakalo noma izinhlobo. Kusukela kumasu ayisisekelo kuya kumaqhinga athuthukile, kunezindlela eziningi zokusebenzisa amandla okumaketha kwedijithali ukufeza izinhloso zakho zebhizinisi eliku-inthanethi.

Ukuze uphumelele kulo mkhakha othokozisayo, kubalulekile ukuqonda okuyisisekelo, ukwazi izethameli zakho, futhi wakhe amasu asebenzayo. Ngokulandela izinqubo ezihamba phambili nokuzivumelanisa nezimo ezishintshayo zemakethe, ungakha ubukhona obuqinile ku-inthanethi futhi uzuze impumelelo yedijithali.

Uma usijabulele lesi sihloko, sicela wabelane ngaso nabanye osomabhizinisi nabanikazi bamabhizinisi abafuna ukwenza kahle ukumaketha kwedijithali esikhathini sedijithali!