I-CRM vs ERP: Umehluko, izinzuzo kanye nendlela yokukhetha

Informatec Digital » Ukuphathwa » I-CRM vs ERP: Umehluko, izinzuzo kanye nendlela yokukhetha

Ezweni lebhizinisi, ukuthola amathuluzi alungile ongawaphatha izinsiza y ubudlelwane kungase kube ukhiye ku- uphumeleleIzixazululo ezimbili ezithandwa kakhulu yilezi izinhlelo ERP (Enterprise Resource Planning) kanye ne CRM (Ukuphathwa kobudlelwano bekhasimende). Ngamunye wenza imisebenzi ethile, kodwa ngokuvamile kuvela ukudideka ngokuthi iyiphi edingekayo noma ukuthi kokubili kuyaphelelisana.

Ingabe ufuna ukuthuthukisa ukusebenza kahle ngaphakathi enkampanini yakho noma udinga thuthukisa ukuthengisa kanye ubudlelwane namakhasimende? Ukuqonda i izici futhi umehluko phakathi kwe-ERP ne-CRM kuzokuvumela ukuthi wenze izinqumo ezingcono zebhizinisi lakho. Ngezansi sihlukanisa izici ezibalulekile zazo zombili izinhlelo.

Yini i-ERP?

I-ERP, noma I-Enterprise Resource Planning System, yisixazululo sezobuchwepheshe esiklanyelwe ukuhlanganisa nokuphatha imisebenzi yangaphakathi wenkampani. Ikhuluma ngezinqubo ezifana nokuthi ukuphathwa kwezezimali, ukulawulwa kwempahla, ukukhokha, ukuthenga, nokunye. Okwakhe umgomo oyinhloko es ukwenza ngcono ukusetshenziswa kwe izinsiza futhi uqinisekise ukuthi ngamunye esitolo ihambisana neizinjongo ezijwayelekile lenhlangano.

I-ERP isebenza kulokho okubizwa ngokuthi "ehhovisi emuva", okusho ukuthi igxile ku- imisebenzi yangaphakathi futhi hhayi ekusebenzelaneni okuqondile neamaklayenti. Leli thuluzi liphakathi nendawo ulwazi, inciphisa amaphutha enziwe ngesandla futhi ivumela ukuxhumana okushelelayo phakathi iminyango.

Imisebenzi esemqoka ye-ERP

• Ukuphathwa kwezimali: Ivumela ukulawula okuphelele kwe imali, izindleko, ama-balance sheets kanye nesabelomali.
• Ukuphathwa kwempahla: Kuyasiza ukulandelela kusuka esitokisini futhi ugweme izinkinga ze ukukhiqiza ngokweqile o ukushoda.
• Umnyango Wabasebenzi: Izinqubo ezizenzakalelayo ezifana amaholo, ukuqashwa nokubuyekezwa kokusebenza.
• Ukuhlaziya nemibiko: Khiqiza imibiko enemininingwane yokwenza izinqumo ezingcono amasu.
• Ezenzakalelayo: Yehlisa umzamo womuntu ku imisebenzi ephindaphindwayo, ukunciphisa amaphutha kanye nokwandisa ukukhiqiza.

Yini i-CRM?

Ngakolunye uhlangothi, i-CRM noma Uhlelo Lokuphatha Ubudlelwano Bekhasimende yenzelwe phuthukisa la Ukuxhumana kanye nokuxhumana ne amaklayenti zamanje kanye namandla. Le software igxile ekuqondeni kwakho izidingo, lungiselela kahle ukuthengisa kanye namasu okuklama marketing ngempumelelo. Ukugxila kwabo ku"ihhovisi elingaphambili", okungukuthi, ebudlelwaneni bangaphandle benkampani ne amaklayenti.

Nge-CRM, amaqembu ukuthengisa, marketing y isevisi yamakhasimende banokufinyelela kudatha ehlelekile ebavumelayo ngokwezifiso isipiliyoni samakhasimende, ukukhuthaza ukwethembeka futhi andise i ukuguqulwa.

Izici eziyinhloko ze-CRM

• Abaphathi bokuxhumana: Ihlela futhi ihlanganise yonke imininingwane mayelana amaklayenti kanye namathemba.
• I-Marketing Automation: Ukuhlukaniswa kwe izethameli nokudalwa kwe imikhankaso eqondisiwe eqenjini ngalinye.
• Ukulandelela ukuthengisa: Lawula inqubekela phambili of the imikhondo kuwo wonke umjikelezo we ukuthengisa.
• Ukuhlaziywa kwedatha: Isiza ukuhlola isimilo of the amaklayenti futhi uklame amasu aqondene nawe kakhulu.
• Ukusekelwa Kwekhasimende: Thuthukisa ulwazi lwamakhasimende ngokusebenzisa a ukwesekwa esebenza kahle futhi ehlelekile.

Umehluko omkhulu phakathi kwe-ERP ne-CRM

Nakuba zombili izinhlelo zifuna ukuthuthukisa uhlelo ukuphathwa kwebhizinisi, wakho kusondela kanye nokusebenza kwehlukene. Nansi eminye yemehluko ebaluleke kakhulu:

• Gxila: I-ERP iqondiswe ku- ukuphathwa kwangaphakathi kanye nokwenza kahle kwe izinsiza, kuyilapho i-CRM igxile ekuthuthukiseni i ubudlelwane ne amaklayenti.
• Idatha: I-ERP isebenza nedatha yenkampani yangaphakathi, njenge izimali o uhlu lwempahla, kuyilapho i-CRM igxile kudatha ehlobene ne amaklayenti, njenge imilando zokuthenga nokusebenzisana.
• Abasebenzisi: I-ERP isetshenziswa kakhulu amaqembu ukuphathwa, izinsiza zabantu y izimali. I-CRM, ngakolunye uhlangothi, isetshenziswa kakhulu yi- iminyango de ukuthengisa, marketing y isevisi yamakhasimende.
• Ukuqaliswa: Ukufaka i-ERP ngokuvamile kubiza kakhulu futhi kuyinkimbinkimbi ngenxa yobubanzi bayo. phakathi kweminyango. Uma kuqhathaniswa, i-CRM kulula ukuyisebenzisa.

Ingabe kungenzeka ukuhlanganisa i-ERP ne-CRM?

Nakuba i-ERP ne-CRM zinezinjongo ezihlukene, zingamathuluzi ahambisanayo okuthi, uma ehlanganisiwe, anikeze umbono ophelele nonamasu webhizinisi. Isibonelo, i-ERP ingahlanganisa amamojula e-CRM ukuze ilawule womabili imisebenzi yangaphakathi njengobudlelwane bangaphandle obusuka koyedwa platform.

Ukuhlanganiswa kuvumela i- izinkampani:

• Ukwabelana ngedatha ngesikhathi sangempela phakathi iminyango, ngcono i ukuxhumanisa.
• Nciphisa i- ukuphindaphinda yemisebenzi namaphutha, nokwenza kahle isikhathi kanye izinsiza.
• Yiba nombono ohlangene wakho kokubiliizinqubo zangaphakathi njenge ikhasimende, ukwenza kube lula ukuthathwa kwezinqumo zamasu.

Ukunquma phakathi kwe-ERP ne-CRM kuzoncika ekutheni izidingo eqondene nenkampani yakho. Uma ubheke ukuthuthukisa eyakho izinqubo zangaphakathi futhi uthuthukise i ukukhiqiza jikelele, i-ERP izoba ngeyakho umlingani ohamba phambili. Ngakolunye uhlangothi, uma okuza kuqala kwakho kuwukwanda ukuthengisa futhi uthuthukise i ubuhlobo neyakho amaklayenti, i-CRM iyisixazululo esifanele. Ezimweni eziningi, ukuhlanganiswa kwakho kokubili kuvumela ukukhulisa i- inzuzo futhi ufinyelele amazinga amasha we ukusebenza kahle y inzuzo kunoma iyiphi inhlangano.

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