7 Amasu Anamandla Okuthuthukisa Ifaneli Yakho Yokuthengisa

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Ezweni lanamuhla lebhizinisi eliqhudelanayo, ukwazi ubuciko befaneli yokuthengisa kubalulekile empumelelweni yanoma iyiphi inkampani. Lesi sihloko sizokuqondisa kumasu asebenza kahle kakhulu okuthuthukisa ifaneli yakho yokuthengisa, ukhuphule ukuguqulwa kwakho, futhi uyise ibhizinisi lakho ezingeni elilandelayo. Ulungele ukushintsha amathuba akho abe ngamakhasimende athembekile? Ake siqale!

Ifaneli Yokuthengisa: Ukhiye Wokukhulisa Ibhizinisi Lakho

Ifaneli yokuthengisa iwumfanekiso obonakalayo wohambo okungenzeka ikhasimende eliluthathayo kusukela ekuxhumaneni nomkhiqizo wakho kuya ekuthengeni kokugcina. Le nqubo ihlukaniswe izigaba eziningana, ngasinye sinezici zayo kanye nezinselele. Ukuqonda kanye nokwenza kahle isigaba ngasinye sefaneli kubalulekile ekwandiseni ukuthengisa kwakho nokwakha ukwethembeka kwamakhasimende.

Kungani ifaneli yokuthengisa ibaluleke kangaka? Kalula ngoba ikuvumela ukuthi:

1. Ukuhlonza amaphuzu abuthakathaka kunqubo yakho yokuthengisa
2. Ukuthuthukisa ulwazi lwamakhasimende kuzo zonke izigaba
3. Khulisa izinga lokuguqulwa
4. Qagela futhi uhlele ukuthengisa kwakho kwesikhathi esizayo

Manje, ake sihlole amasu azokusiza ukuthi uthole okuningi kufaneli yakho yokuthengisa.

Heha izithameli zakho ezifanele: Ukubaluleka kokuqukethwe okuyikhwalithi

Isigaba sokuqala sefaneli yakho yokuthengisa ukukhangwa. Lapha, umgomo wakho uwukudonsa ukunaka kwezithameli zakho ezifanele futhi uzidonsele kumkhiqizo wakho. Ungakufeza kanjani? Impendulo ilele kokuqukethwe kwekhwalithi.

Ukudala okuqukethwe okufanele, okuwusizo nokuhehayo kubalulekile kulesi sigaba. Amabhulogi, amavidiyo, i-infographics, ama-podcasts… izinketho azipheli. Okubalulekile ukuthi okuqukethwe kwakho kuphendula izidingo nemibuzo yababukeli bakho.

Isibonelo, uma uthengisa imikhiqizo ye-skincare, ungakha uchungechunge lwezihloko ezithi “Amaphutha Ama-5 Avame Kakhulu Okunakekelwa Kwesikhumba” noma “Indlela Yokukhetha I-Moisturizer Ephelele Yohlobo Lwesikhumba Sakho.” Lolu hlobo lokuqukethwe aluheheli izethameli ozihlosile kuphela, kodwa futhi luqinisa igunya lakho esihlokweni.

Khumbula, inhloso lapha akukhona ukuthengisa ngokuqondile, kodwa ukukhiqiza inzalo nokwethembana. Sebenzisa amagama angukhiye afanelekile ukuze uthuthukise i-SEO yakho futhi uqiniseke ukuthi okuqukethwe kwakho kulula ukwabelana ngakho ezinkundleni zokuxhumana.

Khiqiza intshisekelo: Ubuciko bokwenza kube ngokwakho

Uma usuhehe izethameli zakho, isinyathelo esilandelayo kufaneli yakho yokuthengisa sikhiqiza inzalo. Kulapho ukwenza ngokwezifiso kudlala indima ebalulekile.

Ubuwazi ukuthi, ngokocwaningo olwenziwa yi-Epsilon, u-80% wabathengi kungenzeka ukuthi bathenge uma benikezwa ulwazi lomuntu siqu? Le datha igcizelela ukubaluleka kokwenza umlayezo wakho uhambisane nezidingo ezithile zengxenye ngayinye yababukeli bakho.

Ukuze ufeze lokhu, ungakwazi:

1. Ukusebenzisa amathuluzi okuhlukanisa emikhankasweni yakho yokumaketha ye-imeyili
2. Dala amakhasi okufika athile ezinhlobo ezahlukene zamaklayenti
3. Nikeza izincomo zomkhiqizo ngokusekelwe emlandweni wokuphequlula
4. Enza ngendlela oyifisayo okuqukethwe kwewebhusayithi yakho ngokusekelwe endaweni yesivakashi

Isibonelo, uma usebenzisa isitolo sezingubo eziku-inthanethi, ungabonisa imikhiqizo ehlukene ekhasini lakho eliyisiqalo kuye ngokuthi isivakashi singowesilisa noma singowesifazane, noma ukuthi sisendaweni enesimo sezulu esishisayo noma esibandayo.

Okubalulekile lapha ukwenza ithemba ngalinye lizizwe sengathi ukunikezwa kwakho kwenzelwe bona ngqo. Lokhu ngeke nje kukhulise inzalo yabo, kodwa futhi kuzothuthukisa kakhulu amathuba akho okuqhubekela phambili phansi kwefaneli yokuthengisa.

Khulisa Ukuthengisa: Amasu Afakazelwe ayi-10 Okuthuthukisa Inzuzo Yakho

Hlakulela isifiso: Amandla wezindaba nobufakazi

Manje njengoba usukhiqize isithakazelo, sekuyisikhathi sokuhlakulela isifiso. Lesi sigaba sefaneli yokuthengisa yilapho amathuba akho asuka ekubeni nentshisekelo aye ekufuneni umkhiqizo noma isevisi yakho.

Enye yezindlela eziphumelela kakhulu zokufeza lokhu ngokuxoxa izindaba kanye nobufakazi obuvela kumakhasimende anelisekile. Izindaba zinamandla oku xhuma ngokomzwelo nezilaleli zakho, kuyilapho ubufakazi bunikeza ubufakazi bomphakathi abaningi ababudingayo ukuze bathathe isinyathelo esilandelayo.

Cabangela la maqhinga:

1. Yabelana ngezindaba zempumelelo zamakhasimende axazulule izinkinga zawo ngenxa yakho umkhiqizo
2. Sebenzisa amavidiyo obufakazi kuwebhusayithi yakho nasezinkundleni zokuxhumana
3. Dala izifundo zezindaba ezinemininingwane ezibonisa ngaphambi nangemuva
4. Sebenzisa amandla ezithombe ukuze ubonise imiphumela yomkhiqizo wakho usebenza

Isibonelo, uma uthengisa uhlelo lokuqeqeshwa kokufaneleka, ungabelana ngendaba ka-Maria, umama oneminyaka engu-40 okwazile ukwehlisa amakhilogremu angu-20 futhi waphinde wathola ukuzethemba ngenxa yohlelo lwakho. Faka phakathi izithombe zangaphambi nangemuva, caphuna ngokuqondile u-Maria mayelana nolwazi lwakhe, futhi ucacise ukuthi uhlelo lwakho lungena kanjani ekuphileni kwakhe okumatasa.

Khumbula, inhloso lapha ukuthi izethameli zakho zikwazi ukuzibona zithola imiphumela efanayo. Lapho bekwazi ukuhlobana kakhulu nezindaba ozixoxayo, yilapho isifiso sabo sizoba namandla okuzama umkhiqizo noma isevisi yakho.

Shayela isenzo: Izipesheli ezingenakuvinjwa kanye namakholi asebenzayo esenzo

Uhehe izethameli zakho, wakha intshisekelo, futhi wahlakulela isifiso. Manje yisikhathi esibalulekile: ukushayela isenzo. Lesi sigaba sefaneli yokuthengisa yilapho uguqulela khona amathuba okuba amakhasimende.

Ukufeza lokhu, udinga izici ezimbili ezibalulekile: ukunikezwa okungenakuvinjelwa kanye nezingcingo ezisebenzayo esenzweni (CTAs).

Izipesheli ezingenakuvinjwa

Ukunikezwa kwakho kufanele kukhanga kakhulu kangangokuthi umcabango wakho uzizwa sengathi uzohlanya ukuze angasebenzisi ithuba lakho. Eminye imibono:

1. Izaphulelo zesikhathi esinomkhawulo
2. Amabhonasi akhethekile okuthenga ngokushesha
3. Isiqinisekiso sokubuyiselwa imali
4. izilingo zamahhala

Isibonelo, unganikeza isaphulelo sika-20% samahora angu-24 alandelayo, noma ufake nesifundo samahhala esitholakalayo ngokuthengwa komkhiqizo wakho oyinhloko.

Izingcingo Ezisebenzayo Esenzweni

I-CTA yakho kufanele icace, iqondise futhi idale umuzwa wokuphuthuma. Amanye amathiphu:

1. Sebenzisa izenzo zesenzo: “Thenga manje”, “Beka indawo yakho”, “Qala namuhla”
2. Dala ukuphuthuma: “Ukunikezwa kuyasebenza namuhla kuphela”, “Izindawo zokugcina ziyatholakala”
3. Yenze ibonakale: Sebenzisa imibala ehlukile yenkinobho yakho ye-CTA
4. Yehlisa ukungqubuzana: Nciphisa izinyathelo ezidingekayo ukuze uqedele isenzo

Khumbula, umgomo uwukwenza ukuthatha isinyathelo esilandelayo kube lula futhi kukhange ngangokunokwenzeka kumuntu ozoba nethuba.

7 Amasu Angenangqondo Okwakha Ukwethembeka Kwekhasimende

Yakha ukwethembeka kwekhasimende: Ukulandelela ngemuva kokuthengisa

Abantu abaningi bakholelwa ukuthi ifaneli yokuthengisa iphetha ngokuthenga, kodwa akukho okungaba ngaphezu kweqiniso. Ukwethembeka kwekhasimende kuyingxenye ebalulekile yenqubo futhi kungenza umehluko phakathi kwebhizinisi elisezingeni eliphansi neliphumelelayo.

Kungani ukwethembeka kubaluleke kangaka? Ngokocwaningo, ukuthola ikhasimende elisha kungabiza imali ephindwe kahlanu kunokugcina eselivele likhona. Futhi, amakhasimende athembekile athambekele ekuchitheni imali eningi futhi ancome ibhizinisi lakho kwabanye.

Nawa amasu okwakha ukwethembeka kwamakhasimende:

1. Sebenzisa uhlelo lokwethembeka olunemiklomelo yokuthenga okuphindayo
2. Thumela ama-imeyili aqondene nawe Ukulandelela ngemuva kokuthenga
3. Inikeza ukwesekwa kwamakhasimende okukhethekile
4. Mangaza amakhasimende akho ngezipho ezingalindelekile noma izaphulelo
5. Cela impendulo njalo futhi wenze ngokuvumelana nayo

Isibonelo, ungathumela i-imeyili ngesonto ngemva kokuthenga ubuza ukuthi baqhuba kanjani ngomkhiqizo futhi unikeze usizo uma beludinga. Noma ungathumela isipho esincane sokubonga ngosuku lokuqala lokuthenga kwabo.

Khumbula, ikhasimende elanelisekile ngeke liphinde lithenge futhi, kodwa lizoba yinxusa lomkhiqizo wakho, ngaleyo ndlela linikeze phezulu kwefaneli yakho yokuthengisa ngamathemba amasha.

Hlaziya futhi ulungiselele: Ukuthuthukiswa okuqhubekayo kwefaneli yakho yokuthengisa

Ezweni lanamuhla ledijithali, ikhono lokuhlaziya nokwenza kahle ifaneli yakho yokuthengisa ibalulekile ukuze uhlale uncintisana. Akwanele ukusebenzisa amasu; Udinga ukukala ukusebenza kwazo futhi uzilungise njalo.

Ungakwenza kanjani? Nazi ezinye izikhiye:

1. Setha ama-KPI (Izikhombi Zokusebenza Eziyinhloko) esigabeni ngasinye sefaneli
2. Sebenzisa amathuluzi ezibalo zewebhu njenge-Google Analytics
3. Sebenzisa ukuhlola kwe-A/B ukuze ulungiselele amakhasi akho okufikela nama-imeyili
4. Qaphela ukuziphatha komsebenzisi kusayithi lakho ngamamephu okushisa
5. Hlaziya amazinga e-churn esigabeni ngasinye sefaneli futhi usebenze ukuze uwanciphise

Isibonelo, ungathola ukuthi unenani eliphezulu lokulahla ekhasini lakho lokuphuma. Kulokhu, ungazama okuhlukile izakhiwo zekhasi, yenza inqubo yokuphuma ibe lula noma ungeze ezinye izinketho zokukhokha ukuze ubone ukuthi yini ethuthukisa izinga lokuguqulwa.

Khumbula, ukwenza kahle kuyinqubo eqhubekayo. Okusebenzayo namuhla kungase kungasebenzi kusasa, ngakho-ke kubalulekile ukuhambisana nezitayela zemakethe kanye nezidingo ezishintshayo zamakhasimende akho.

Ukwaneliseka Kwekhasimende: Amasu ayi-7 Okwakha Ukwethembeka Kwekhasimende

Isiphetho: Ifaneli yokuthengisa njengenjini yokukhula

Ifaneli yokuthengisa ingaphezu nje kwemodeli yebhizinisi; Kuyithuluzi elinamandla okuthi, uma lilungiselelwe kahle, lingakhuphula ukukhula kwebhizinisi lakho ngokushesha. Kusukela ekukhangweni kwasekuqaleni kuya ekuthembekeni kwangemva kokudayiswa, isigaba ngasinye sikunikeza amathuba ayingqayizivele okuxhumana namakhasimende akho futhi uthathe ibhizinisi lakho uliyise kwelinye izinga.

Khumbula, akukhona nje ukuthengisa, kumayelana nokudala umuzwa obaluleke kakhulu amakhasimende akho futhi afune ukuwuphinda. Ngokusebenzisa amasu esixoxile ngawo - kusukela ekudalweni kokuqukethwe okuyikhwalithi kuya ekwenzeni kube ngokwakho, ukuxoxa izindaba, izipesheli ezingenakuphikiswa, ukwethembeka nokwenza kahle okuqhubekayo - ngeke wakhe nje ifaneli yokuthengisa ephumelelayo, kodwa futhi nesisekelo esiqinile samakhasimende athembekile.

Indlela eya kufaneli yokuthengisa ethuthukisiwe ingase ibonakale iyinselele, kodwa imiphumela ikufanele. Ngakho-ke, ingabe usukulungele ukuyisa ifaneli yakho yokuthengisa ezingeni elilandelayo?

Ingabe lesi sihloko sibe usizo? Zizwe ukhululekile ukwabelana ngakho nozakwenu nabangane bebhizinisi. Ngokubambisana, singakha umphakathi wamabhizinisi ophumelele kakhulu futhi ophumelelayo. Yabelana manje futhi usize abanye bathuthukise amafaneli abo okuthengisa!