Izihluthulelo Eziyisi-7 Zokuba Ngochwepheshe Ucwaningo Lokwaneliseka Kwekhasimende

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Isingeniso: Ukubaluleka kwenhlolovo yokwaneliseka kwamakhasimende

Ezweni lanamuhla lebhizinisi elincintisanayo, ukuqonda nokuhlangabezana nezidingo zamakhasimende kubaluleke kakhulu kunanini ngaphambili. Ithuluzi eliyisisekelo lokufeza lo mgomo inhlolovo yokwaneliseka kwamakhasimende . Leli thuluzi alisivumeli nje kuphela ukulinganisa umbono wamakhasimende kodwa futhi linikeza ulwazi olubalulekile lokuthuthukisa imikhiqizo yethu, izinsizakalo, kanye nokuhlangenwe nakho kwamakhasimende jikelele.

Kungani ibaluleke kangaka? Ake ucabange ukuthi uhamba ngokungaboni ngaso linye phakathi kolwandle olukhulu lwalokho okulindelwe ngamakhasimende akho kanye nemibono. Ngaphandle kwekhampasi ethembekile, ungaqiniseka kanjani ukuthi usendleleni efanele? Yilapho inhlolovo yokwaneliseka kwamakhasimende iqala ukusebenza, isebenza njengaleyo khampasi ebalulekile esiqondisa ekuphumeleleni ekuhlinzekeni amakhasimende.

Iyini inhlolovo yokwaneliseka kwamakhasimende?

Inhlolovo yokwaneliseka kwamakhasimende iyindlela ehlelekile yokuqoqa impendulo eqondile evela kubathengi mayelana nolwazi lwabo ngomkhiqizo, isevisi, noma ukusebenzisana nenkampani. Lezi nhlolovo zivame ukufaka imibuzo mayelana nezici ezahlukahlukene zebhizinisi, kusukela kukhwalithi yomkhiqizo kanye nensizakalo yamakhasimende kuya ekusetshenzisweni kwewebhusayithi kanye nolwazi olutholakala esitolo.

Kodwa isebenza kanjani ngempela? Cabanga ukuthi usanda kuthenga i-smartphone entsha. Ezinsukwini kamuva, uthola i-imeyili ekumema ukuthi wabelane ngombono wakho mayelana nenqubo yokuthenga, ikhwalithi yomkhiqizo kanye nesevisi yangemva kokuthengisa. Lokhu kungaba inhlolovo evamile yokwaneliseka kwamakhasimende.

Izinzuzo ezibalulekile zokwenza izinhlolovo zokwaneliseka

Ukusebenzisa izinhlolovo zokwaneliseka kwamakhasimende kungaletha izinzuzo eziningi ebhizinisini lakho. Ake sibheke ezinye ezibaluleke kakhulu:

1. Ukuqhubeka okuqhubekayo: Izinhlolovo zihlinzeka ngedatha ebambekayo ezindaweni okufanele zithuthukiswe, okukuvumela ukuthi uhlale ucwenga imikhiqizo namasevisi akho.
2. Ukwethembeka kwekhasimendeNgokubonisa ukuthi uyayazisa imibono yamakhasimende akho, ukhulisa ukwethembeka kwawo kumkhiqizo wakho.
3. Ukutholwa kusenesikhathi kwezinkinga: Inhlolovo ingakuqaphelisa ngezinkinga ngaphambi kokuthi zibe yizinkinga ezinkulu.
4. Inzuzo yokuncintisana: Ukuqonda amakhasimende akho kangcono kukunikeza inzuzo ngaphezu komncintiswano abangakwenzi.
5. Ukwenza izinqumo ngolwazi: Idatha yocwaningo ingaqondisa izinqumo zamasu ezibalulekile ngawe ibhizinisi

Wake wazibuza ukuthi izinkampani ezinkulu ezifana ne-Amazon noma i-Apple zigcina kanjani ubuholi bazo ekwanelisekeni kwamakhasimende? Impendulo ilele kakhulu ekusebenziseni kwabo ngempumelelo inhlolovo yokwaneliseka kanye nendlela abasebenzisa ngayo imininingwane abayitholile.

Izinhlobo zohlolo lokwaneliseka kwamakhasimende

Kunezinhlobo ezimbalwa zohlolo lokwaneliseka kwamakhasimende, ngayinye yakhelwe ukuthwebula izici ezihlukene zesipiliyoni somthengi. Ake sihlole izinhlobo ezintathu ezivame kakhulu:

4.1. Izinhlolovo zangemuva kokuthenga

Izinhlolovo zangemuva kokuthenga zithunyelwa ngokushesha ngemva kokuba ikhasimende lithengile noma lisebenzise isevisi. Umgomo wayo oyinhloko ukuhlola ukwaneliseka kwekhasimende ngokushesha ngomkhiqizo noma isevisi ethengiwe, kanye nenqubo yokuthenga ngokwayo.

Lezi zinhlolovo ngokuvamile zihlanganisa imibuzo efana nale:

• Waneliseke kangakanani ngokuthenga kwakho kwakamuva?
• Ingabe umkhiqizo ufinyelele okulindele?
• Ungayilinganisa kanjani inqubo yokuthenga?
• Ingabe ukuthole kalula obukufuna?

Ukuhlola kwangemva kokuthenga kuhle kakhulu ekutholeni impendulo entsha nefanele, lapho ulwazi lusesemusha engqondweni yekhasimende.

4.2. Izinhlolovo zokwethembeka kwamakhasimende

Izinhlolovo zokwethembeka kwekhasimende ziklanyelwe ukukala izinga lokwethembeka ikhasimende elinalo kumkhiqizo wakho. Lezi zinhlolovo zivame ukwenziwa ngezikhathi ezithile futhi azibophezelekile ekuthengeni okuthile.

Isibonelo esaziwayo salolu hlobo lwenhlolovo i-Net Promoter Score (NPS), ebuza umbuzo odumile: "Mangakanani amathuba okuthi uncome inkampani yethu kumngane noma osebenza naye?"

Eminye imibuzo ejwayelekile yocwaningo lokwethembeka ihlanganisa:

• Unesikhathi esingakanani uyikhasimende lethu?
• Ingabe ubheka umkhiqizo wethu njengenketho yakho yokuqala yalolu hlobo lwemikhiqizo/amasevisi?
• Angakanani amathuba okuthi uqhubeke uthenga nathi esikhathini esizayo?

4.3. Izinhlolovo Zesipiliyoni somsebenzisi

Izinhlolovo zokuhlangenwe nakho komsebenzisi (UX) zigxile ekutheni amakhasimende asebenzisana kanjani nomkhiqizo wakho, isevisi, noma inkundla yedijithali. Ziwusizo ikakhulukazi ezinkampanini ezitholakala ku-inthanethi noma ezihlinzeka ngemikhiqizo yedijithali.

Eminye yemibuzo evamile kulolu hlobo lwenhlolovo yilena:

• Bekulula kangakanani ukuzulazula kuwebhusayithi yethu?
• Ingabe ulutholile lonke ulwazi obuludinga?
• Yiziphi izici zohlelo lwethu lokusebenza/iwebhusayithi ozithola ziwusizo kakhulu?
• Ingabe kunesikhathi lapho uzizwe ukhungathekile ngenkathi usebenzisa umkhiqizo/isevisi yethu?

Lezi zinhlolovo zibalulekile ekuthuthukiseni ukusebenziseka kanye nolwazi lwamakhasimende jikelele ngeplathifomu yakho yedijithali.

7 Amasu Asebenzayo Okuhlukaniswa Kwekhasimende

Idizayini esebenzayo yohlolo lokwaneliseka kwamakhasimende

Ukuklama inhlolovo ephumelelayo yokwaneliseka kwamakhasimende kuwubuciko kanye nesayensi. Kudinga ibhalansi phakathi kokuthola ulwazi oludingayo nokuhlonipha isikhathi nokutholakala kwamakhasimende akho. Ake sibheke ezinye izici ezibalulekile zokuklama okuphumelelayo:

5.1. Imibuzo ebalulekile okufanele ifakwe

1. Umbuzo wokwaneliseka ojwayelekile: "Sekukonke, waneliseke kangakanani [ngomkhiqizo/isevisi]?"
2. Umbuzo wokuncoma: "Mangakanani amathuba okuthi uncome [inkampani] kumngane noma osebenza naye?"
3. Imibuzo eqondile mayelana nezici zomkhiqizo/isevisi: «Waneliseke kangakanani ngekhwalithi/inani/ukuqina [komkhiqizo]?»
4. Vula umbuzo ukuze uthole impendulo eyengeziwe: "Ingabe kukhona okunye ongathanda ukwabelana ngakho mayelana nolwazi lwakho nathi?"

5.2. Isikali sokulinganisa: Ungakhetha kanjani esifanele?

Ukukhetha isikali sokulinganisa kubalulekile ukuze uthole idatha enembile newusizo. Ezinye izinketho ezijwayelekile zihlanganisa:

• 5 noma 7 amaphuzu Likert isikali: Kusuka kokuthi “Okunganeliseki kakhulu” kuye kokuthi “Ngeneliseke kakhulu”.
• Isikali sezinombolo: Kusukela ku-1 kuye ku-10, lapho u-1 ethi “Kubi kakhulu” futhi u-10 ethi “Kuhle kakhulu”.
• Isikali sesithombe-mzwelo: Iwusizo kuhlolo olusheshayo, olubonakalayo.

Okubalulekile wukugcina ukungaguquguquki kuyo yonke inhlolovo bese ukhetha isikali okulula ukuthi amakhasimende akho asiqonde.

Iziteshi zokusabalalisa izinhlolovo zokwaneliseka

Esikhathini sedijithali, sineziteshi eziningi esinazo zokusabalalisa izinhlolovo zokwaneliseka kwamakhasimende. Ukukhetha isiteshi esifanele kungenza umehluko phakathi kwezinga eliphezulu lokuphendula kanye nenhlolovo enganakiwe. Ake sibheke ezinye zeziteshi ezisebenza kahle kakhulu:

1. meyili: Ihlala ingenye yezindlela ezidume kakhulu nezisebenzayo. Ikuvumela ukuthi uthumele izinhlolovo ezinemininingwane futhi ilungele amakhasimende akhetha ukuphendula ngesikhathi sawo.
2. SMS: Ilungele uhlolo olufushane, olusheshayo. Inamanani avulekile aphezulu futhi ilungele ukuthola impendulo ngokushesha ngemva kokusebenzelana.
3. Kuwebhusayithi: Izinhlolovo ezizivelelayo noma ezishumekiwe kuwebhusayithi yakho zingathwebula impendulo yesikhathi sangempela njengoba amakhasimende exhumana nenkundla yakho.
4. Izicelo zeselula: Uma inkampani yakho inohlelo lokusebenza, ungahlanganisa izinhlolovo ngqo kulwazi lomsebenzisi.
5. Amanethiwekhi omphakathi: Amapulatifomu afana ne-Facebook noma i-Twitter akuvumela ukuthi wenze izinhlolovo ezisheshayo futhi ufinyelele izethameli eziningi.
6. Izingcingo: Nakuba kungajwayelekile kangako namuhla, izinhlolovo zocingo zingasebenza kahle ekutholeni impendulo enemininingwane evela kumakhasimende abalulekile.
7. Funda kuphela: Kumabhizinisi anobukhona ngokomzimba, izinhlolovo zokuthengisa zinganikeza impendulo esheshayo nebalulekile.

Okubalulekile wukusebenzisa inhlanganisela yamashaneli afanelana nezintandokazi zamakhasimende akho kanye nohlobo lolwazi ofuna ukuluthola. Isibonelo, uchungechunge lwezindawo zokudlela lungasebenzisa izinhlolovo zephepha ukuze uthole impendulo esheshayo, elandelwa izinhlolovo ze-imeyili ukuze uthole izinsuku zokuhlaziya ezinemininingwane eminingi kamuva.

Ukwaneliseka Kwekhasimende: Amasu ayi-7 Okwakha Ukwethembeka Kwekhasimende

Ukuhlaziywa nokuchazwa kwemiphumela

Ukuqoqa idatha kuyisinyathelo sokuqala nje. Inani langempela locwaningo lokwaneliseka kwamakhasimende lilele endleleni ohlaziya futhi uhumushe ngayo leyo datha ukuze uthole ukuqonda okusebenzayo. Nazi ezinye izindlela ezibalulekile:

1. Ukuhlukaniswa kwedatha: Hlukanisa imiphumela ngezibalo zabantu, uhlobo lwekhasimende, umkhiqizo othengiwe, njll. Lokhu kuzokusiza ukuthi ubone amaphethini athile.
2. Ukuhlaziywa kwethrendi: Qhathanisa imiphumela yamanje nezinhlolovo ezedlule ukuze uhlonze izinguquko ekwanelisekeni kwamakhasimende ngokuhamba kwesikhathi.
3. Ukuhlonza amaphuzu abalulekile: Bheka izindawo lapho ukwaneliseka kuphansi njalo. Lawa amaphuzu akho abalulekile okufanele uwathuthukise.
4. izibalo zombhalo: Ngemibuzo evulekile, sebenzisa amathuluzi okuhlaziya umbhalo ukuze ubone izingqikithi ezivamile nemizwa evamile.
5. Ukuxhumana: Bheka ubudlelwano phakathi kwamamethrikhi ahlukene. Isibonelo, ingabe amakhasimende anesilinganiso esiphezulu sokwaneliseka kukonke nawo kungenzeka ukuthi ancome umkhiqizo wakho?

Khumbula, umgomo akukhona nje ukuqoqa izinombolo, kodwa ukuqonda indaba lezo zinombolo ezixoxa ngayo mayelana nolwazi lwamakhasimende akho.

Ukwenza ukuthuthukiswa okusekelwe kumpendulo

Uma usuhlaziye imiphumela yohlolo lokwaneliseka kwamakhasimende akho, yisikhathi sokuthatha isinyathelo. Nazi ezinye izinyathelo zokuqalisa ukuthuthukiswa okusebenzayo:

1. Beka phambili izindawo okumele zithuthukiswe: Ngokusekelwe kumthelela ongaba khona kanye nokuba nokwenzeka, nquma ukuthi yiziphi izinkinga okufanele ubhekane nazo kuqala.
2. Dala uhlelo lokukwenza: Dala amasu athile okubhekana nendawo ngayinye ehlonziwe yokuthuthukiswa.
3. Bandakanya ithimba lonke: Ukuqinisekisa ukuthi yonke iminyango efanele iyazi ngemiphumela futhi iyabandakanyeka ekuqalisweni kwentuthuko.
4. Zibekele imigomo elinganisekayo: Chaza izinhloso ezicacile zokuthuthukisa ngakunye okwenzayo.
5. Xhumana noshintsho kumakhasimende akho: Yazisa amakhasimende akho ukuthi uyizwile impendulo yawo futhi uthatha isinyathelo. Lokhu kungakhuphula ukwethembeka nokubamba iqhaza kuzinhlolovo ezizayo.
6. Bheka ukuqhubeka: Landelela ama-metrics wokwaneliseka kwekhasimende lakho ukuze ubone ukuthi ukuthuthukiswa kwakho kunomthelela owufunayo.

Khumbula, ukwenza ngcono kuyinqubo eqhubekayo . Isihluthulelo ukugcina umjikelezo oqhubekayo wempendulo, ukuhlaziya, kanye nesenzo.

Amathuluzi nesofthiwe yokuhlola ukwaneliseka

Esikhathini sedijithali, kunamathuluzi amaningi nezinkundla ezingenza kube lula kuwe ukuthi udale, usabalalise futhi uhlaziye izinhlolovo zokwaneliseka kwamakhasimende. Ezinye ezidume kakhulu zihlanganisa:

1. SurveyMonkey: Enye yezinkundla ezaziwa kakhulu, enikeza inhlolovo eminingi nezinketho zokuhlaziya.
2. Amafomu e-Google: Inketho yamahhala nesebenziseka kalula, elungele izinhlolovo eziyisisekelo.
3. Uhlobo: Yaziwa ngezinhlolovo zayo ezikhangayo nezisebenzisanayo.
4. Izimfanelo: Inkundla eqinile enamandla okuhlaziya athuthukile, elungele amabhizinisi amakhulu.
5. Hotjar: Hlanganisa izinhlolovo namamephu okushisa nokurekhodwa kweseshini ukuze uthole umbono ophelele wesipiliyoni somsebenzisi.
6. Ngijabulile: Ikhethekile ocwaningweni lwe-NPS, enikeza indlela elula yokukala ukwethembeka kwamakhasimende.
7. SurveyGizmo: Inikeza izici ezithuthukile njenge-branching logic kanye nokwenza ngokwezifiso okuningiliziwe.

Ukukhetha ithuluzi elifanele kuzoncika ezidingweni zakho ezithile, ubukhulu bebhizinisi lakho, kanye nesabelomali sakho. Into ebalulekile ukukhetha inkundla ekuvumela ukuthi udale izinhlolovo ezisebenzayo, usabalalise kalula, futhi uhlaziye imiphumela ngempumelelo.

Imikhuba emihle namaphutha ajwayelekile okufanele uwagweme

Ukuze ukwandise ukusebenza kahle kwezinhlolovo zokwaneliseka kwamakhasimende akho, kubalulekile ukulandela izinqubo ezithile ezihamba phambili futhi ugweme amaphutha avamile. Nazi ezinye izincomo:

Imikhuba engcono:

1. Gcina izinhlolovo zifushane: Hlonipha isikhathi samakhasimende akho. Inhlolovo emfushane cishe izoqedwa.
2. Sebenzisa ulimi olucacile nolufushane: Gwema i-jargon yobuchwepheshe noma imibuzo edidayo.
3. Yenza izinhlolovo ngendlela oyifisayo: Lungiselela imibuzo ehambisana nengqikithi ethile yokusebenzelana kwekhasimende nomkhiqizo wakho.
4. Nikeza izikhuthazi: Cabangela ukunikeza imiklomelo emincane yokuqedela inhlolovo, njengezaphulelo noma ukuhlanganyela kuma-sweepstake.
5. Yenza izinhlolovo njalo: Setha ishejuli yezinhlolovo zezikhathi ezikuvumela ukuthi ulandelele okuthrendayo ngokuhamba kwesikhathi.

Amaphutha ajwayelekile okufanele uwagweme:

1. Ukubuza imibuzo ehamba phambili: Gwema ukubuza imibuzo ephakamisa impendulo ethile.
2. Ziba impendulo engeyinhle: Konke ukugxekwa kuyithuba lokuthuthuka. Ungagxili nje ekuphawuleni okuhle.
3. Ungavali iluphu yempendulo: Qiniseka ukuthi uxhumana namakhasimende ukuthi uyisebenzise kanjani impendulo yawo ukuze wenze ukuthuthukiswa.
4. Amakhasimende asuthise ngokweqile ngezinhlolovo: Thola ibhalansi phakathi kokuthola imininingwane ebalulekile futhi ungagxili amakhasimende akho.
5. Ukudebeselela ubumfihlo bedatha: Qiniseka ukuthi uthobela imithetho yokuvikela idatha futhi ubeka izinto ngale mayelana nokuthi uzolusebenzisa kanjani ulwazi oluqoqiwe.

Khumbula, umgomo wocwaningo lokwaneliseka kwamakhasimende akukhona nje ukuqoqa idatha, kodwa ukuwusebenzisa ukuthuthukisa ulwazi lwamakhasimende njalo nokuqinisa ubudlelwano nomkhiqizo wakho.

Inhlolovo Yokwaneliseka Kwekhasimende: Ukhiye Wempumelelo Yebhizinisi

Inhlolovo yokwaneliseka kwamakhasimende ingaphezu nje kwemibuzo elula; iyithuluzi elinamandla elingaqhuba ukukhula nempumelelo yebhizinisi lakho. Ngokusebenzisa izinhlolovo ezisebenzayo, awugcini nje ngokuqoqa idatha, kodwa futhi uvula isiteshi sokuxhumana ngqo namakhasimende akho.

Ake ucabange nje ukuthi ibhizinisi lakho lingumkhumbi ohamba olwandle olukhulu lwemakethe. Inhlolovo yokwaneliseka ifana ne-radar yakho, ikwazisa ngezingibe ezifihliwe (izinkinga ezingaba khona) futhi ikuqondise emanzini azolile (izindawo zamathuba). Ngaphandle kwale radar, kungenzeka ukuthi uhamba ungaboni, uzifaka engcupheni yokungena ezinkingeni obungazigwema kalula.

Kodwa yini eyenza inhlolovo yokwaneliseka kwamakhasimende iphumelele ngempela? Isihluthulelo siwukulinganisela. Udinga ukuthola indawo emnandi phakathi kokuthola imininingwane ebalulekile nokuhlonipha isikhathi nokutholakala kwamakhasimende akho. Inhlolovo ende kakhulu noma eyinkimbinkimbi ingavala ababambiqhaza, kuyilapho leyo emfushane kakhulu ingase inganikezi imininingwane oyidingayo.

Ukwengeza, kubalulekile ukukhumbula ukuthi ukusebenzisa inhlolovo yokwaneliseka kwamakhasimende kuyisiqalo nje. Inani langempela lisemandleni osebenzisa lolo lwazi ukwenza ushintsho oluhle ebhizinisini lakho. Yonke impendulo, ukuphawula ngakunye, kuyithuba lokuthuthuka nokugqama emakethe encintisanayo.

Isiphetho: Ukuguqula impendulo ibe yisenzo

Ezweni lanamuhla lebhizinisi elisheshayo, izwi lekhasimende libaluleke kakhulu kunanini ngaphambili. Izinhlolovo zokwaneliseka kwamakhasimende ziyifasitela lakho lemicabango, imizwa, kanye nokulindela kwabo. Kodwa khumbula, ifasitela alisizi ngalutho uma ungalokothi ulivule ukuze kungene umoya omusha.

Umlingo wangempela uyenzeka uma uguqula leyo mpendulo ibe yisenzo esibambekayo. Inhlolovo ngayinye iyithuba lokusungula kabusha ibhizinisi lakho, lokupholisha imikhiqizo namasevisi akho kuze kube yilapho ikhanya ngokukhanya okuhle kakhulu. Akukhona nje ngokuqoqa idatha; Imayelana nokulalela ngenkuthalo, ukuqonda okujulile kanye nesenzo esiwujuqu.

Ngakho-ke, ingabe usukulungele ukuyisa ibhizinisi lakho ezingeni elilandelayo? Sebenzisa isu eliqinile lenhlolovo yokwaneliseka kwamakhasimende namuhla. Lalela amakhasimende akho, funda kokuhlangenwe nakho kwawo, futhi usebenzise lolo lwazi ukuze udale ibhizinisi elingafinyeleli nje kuphela, kodwa elidlule okulindelekile.

Khumbula, ohambweni oluya ebuhleni bebhizinisi, amakhasimende akho ayiziqondiso zakho ezihamba phambili. Kufanele nje ubanikeze izwi futhi uzimisele ukulalela.

Ingabe lesi sihloko sibe usizo? Yabelana ngayo nozakwenu nabangane bebhizinisi! Ngokubambisana, singakha isiko lenkampani eligxile kumakhasimende futhi siphakamise izinga lokwaneliseka kwamakhasimende kuzo zonke izimboni.