- I-IoB ihlanganisa ubuchwepheshe, i-psychology yokuziphatha kanye nokuhlaziywa kwedatha ukuqonda nokuqondisa ukuziphatha kwabantu.
- Izicelo zakhona zihlanganisa ukumaketha komuntu siqu, ukunakekelwa kwezempilo nokuphepha, ukuthuthukisa ulwazi nokusebenza ngempumelelo.
- Kuphakama izingqinamba zezimiso zokuziphatha nezobumfihlo, ezigcizelela isidingo semithetho eqinile kanye nokusetshenziswa kwedatha ngendlela efanele.
I-inthanethi Yokuziphatha (IoB) isiba ngenye yamathrendi afaneleka kakhulu emkhakheni wezobuchwepheshe nezenhlalo. Nakuba lo mqondo waqala ukuxoxwa ngawo ngo-2012, uye wadumala eminyakeni yamuva ngenxa yokuvela kwe I-Intanethi Yezinto (IoT), i ukuhlakanipha okufakelwayo futhi i ukuhlaziywa kwedatha okuthuthukisiwe. Le ndlela ihlanganisa ubuchwepheshe, i-psychology yokuziphatha kanye idatha enkulu ukuqonda, ukulindela kanye nokwenza izinguquko ekuziphatheni komuntu.
Uma uke wazizwa njengohlelo lokusebenza noma isikhangiso sibonakala siqagela izifiso zakho noma okuthandayo, uhlangabezana nolunye lwezinhlelo zokusebenza ze-IoB. Njengoba lobu buchwepheshe buthuthuka, umthelela wabo emphakathini nasemikhakheni efana marketing, lo ukunakekelwa kwezokwelapha futhi i ukuphepha akunakugwenywa. Okulandelayo ukuhlaziya okujulile kokuthi iyini, ukuthi isebenza kanjani, kanye nezinzuzo nezinselele ezizibangayo.
Iyini i-inthanethi Yokuziphatha (IoB)?
I-IoB ichazwa ngokuthi ikhono lokuqoqa, ukuhlaziya nokusebenzisa idatha yokuziphatha komuntu ngamadivayisi axhunyiwe. Lokhu akubandakanyi lokho esikwenzayo ku-inthanethi kuphela, njengokusesha noma ukuthenga, kodwa nedatha etholwe kuzinzwa, amakhamera namanye amadivayisi e-IoT.
Ukhiye we-IoB imayelana nokuhlanganisa isayensi yokuziphatha nokuhlaziya idatha ukuze ibe nomthelela ezinqumweni zomuntu. Isibonelo, ngokuhlaziya idatha evela kuzinhlelo zokusebenza zezempilo, njengemikhuba yokudla noma amazinga omsebenzi, izinguquko zingaphakanyiswa ukuze kuthuthukiswe ukusebenza. inhlalakahle yomsebenzisi. Le ndlela ayigcini nje ngokuchaza, kodwa futhi iyasebenza, izama ukuthonya ukuziphatha kwesikhathi esizayo.
Ukuvela kwe-IoT kuya ku-IoB
Ukuze uqonde i-IoB, kubalulekile ukuqonda izimpande zayo ku- I-Intanethi Yezinto (IoT). I-IoT ixhuma izinto zansuku zonke ku-inthanethi, ivumela ukuqoqwa kwedatha emayelana nesimo sazo nendawo ezungezile. Kodwa-ke, ukugxila kwe-IoT kuzungeza kumadivayisi, kuyilapho i-IoB ibeka abantu esikhungweni sokuhlaziya.
Njengoba i-IoT iguqukela ku- I-inthanethi Yakho Konke (IoE), okuhlanganisa abantu nezinqubo ngaphakathi kokuxhumana, kwabeka isisekelo se-IoB. Manje, idatha ayiqoqwa kuphela mayelana nokuthi sikuphi noma senzani, kodwa nokuthi sicabanga kanjani nokuthi kungani senza ngezindlela ezithile. I-IoB isebenzisa ubuchwepheshe obufana ne- idatha enkulu, lo ukuhlakanipha okufakelwayo futhi i geolocation ukuqonda ngokugcwele umsebenzisi.
Izinzuzo kanye nokusetshenziswa kwe-IoB
I-IoB ine-a amandla amakhulu emikhakheni eyahlukene, kusukela ekukhangiseni kuya ekuphepheni komphakathi. Ezinye zezinhlelo zayo eziyinhloko yilezi:
- Ukumaketha komuntu siqu: Izinkampani zingahlaziya imikhuba yokuthenga nokuziphatha ku-inthanethi ukuze zenze imikhankaso ehlukaniswe kakhulu, zithuthukise ukuguqulwa.
- Ukwelashwa: Izinhlelo zokusebenza zezempilo eziqapha imisebenzi engokwenyama namaphethini okulala zingenza izincomo ezisebenzayo ukuze zithuthukise inhlalakahle.
- Ezokuphepha: Ezimweni ezinjengamakhasino noma amabhilidi amakhulu, i-IoB isiza ukuthola ukuziphatha okungajwayelekile noma ihlele ukuphuma okusebenza kahle kakhulu.
Ngaphezu kwalokho, kunomthelela omuhle ku- isipiliyoni somsebenzisi (UX), izinsizakalo zokuthunga nemikhiqizo ezithandwayo zomuntu ngamunye, okudala izindawo ezanelisayo nezenzelwe umuntu uqobo.
Izinselele zokuziphatha nezobumfihlo
Naphezu kwezinzuzo zayo, i-IoB ibeka izinselelo ezibalulekile. Ukuqoqwa kwedatha okukhulu Izinto eziphathelene nesimilo nezomthetho, ikakhulukazi uma kuziwa endabeni yobumfihlo. Abasebenzisi bakhathazeka kakhulu ngokuthi idatha yabo isetshenziswa kanjani nokuthi iphephile yini ekuhlaselweni kwe-inthanethi.
Imithethonqubo efana ne-GDPR Bafuna ukuqinisekisa ukuthi ulwazi lusetshenziswa ngendlela yokuziphatha, kodwa akuwona wonke amazwe anemithetho efanayo. Ngaphezu kwalokho, kunengozi yokukhohlisa, lapho izinkampani zingakha amasu athonya ngokungafanele izinqumo zomuntu siqu.
I-IoB umqondo ophazamisayo ohlanganisa ubuchwepheshe nesayensi yokuziphatha ukuze uqondwe futhi, kwezinye izimo, ibe nomthelela ezenzweni zomuntu. Nakuba inikeza amathuba amakhulu okwenza kube ngokwakho kanye nokuthuthukiswa kwemikhiqizo namasevisi, iphinde iveze ubungozi obubalulekile okufanele buphathwe ngokucophelela. Okubalulekile ukuthola ukulingana phakathi kokuqanjwa kabusha kwezobuchwepheshe kanye nesibopho sokuziphatha, ukuqinisekisa ukuthi leli thuluzi elinamandla liwusizo futhi linenzuzo emphakathini wonkana.