I-7 Foolproof Cross-Selling Strategy ukuze Ukhulise Iholo Lakho

Informatec Digital » Ukuphathwa » I-7 Foolproof Cross-Selling Strategy ukuze Ukhulise Iholo Lakho

Ukuthengisa ngokuphambana kuyindlela yokuthengisa ezuze ukubaluleka okukhulu endaweni yebhizinisi yanamuhla. Kodwa ihlanganisani ngempela? Ukuthengisa ngokuphambana ubuciko bokunikeza imikhiqizo ehambisanayo noma amasevisi kulawo ikhasimende eselivele liwathengile noma eselizowathenga. Kufana nokuthi uma uya ejoyintini lama-burger bakubuze ukuthi uyawafuna yini ama-fried ne-oda lakho. Kubonakala kulula, akunjalo? Kodwa-ke, uma isetshenziswe ngendlela efanele, ingaba ithuluzi elinamandla lokushayela imali engenayo kanye nokwaneliseka kwamakhasimende.

Ezimakethe zanamuhla ezincintisanayo, ukuba yingcweti ekuthengiseni izinto ezihlukahlukene kungenza umehluko phakathi kwebhizinisi eliphumelelayo neliphumelelayo. Akukhona nje ngokuthengisa okwengeziwe, kodwa mayelana nokudala ulwazi lokuthenga oluphelele nokwanelisa ikhasimende. Cabanga ukuthi ungumthwebuli wezithombe oyimfundamakhwela othenga ikhamera yakho yokuqala ye-DSLR. Ubungeke uzizwe uqiniseka ngokwengeziwe futhi wanelisekile uma umthengisi ephakamisa i-tripod kanye nememori khadi eyengeziwe? Lokho kuwukudayisa ngokusezingeni eliphezulu kakhulu: ukwengeza inani langempela ekuthengeni kwekhasimende.

I-Psychology ngemuva kokuthengisa

Ukuze siqonde ukuthi kungani ukuthengisa kwamanye amazwe kuphumelela kangaka, sidinga ukungena ku-psychology yabathengi. Wake wazibuza ukuthi kungani kunzima kangaka ukumelana nalezo zinto ezincane lapho ukhokha esitolo segrosa? Impendulo isezingqondweni zethu.

Uma ikhasimende selinqume ukwenza ukuthenga, lisesimweni sokwamukela ukunikezwa okwengeziwe. Kufana nokuthi uvule umnyango engqondweni yakho (kanye nesikhwama sakho semali) futhi uzimisele kakhulu ukucabangela ukuthenga okuhlobene. Lesi simo saziwa ngokuthi "ukuthenga inertia."

Ngaphezu kwalokho, ukuthengisa ngokuphambene kusebenzisa isimiso sokungaguquguquki nokuzibophezela. Uma sesenze isinqumo (ukuthenga umkhiqizo oyinhloko), sivame ukwenza izinqumo ezihambisana nalokho kukhetha kokuqala. Uma uthenga i-smartphone esezingeni eliphezulu, maningi amathuba okuthi ucabangele ukuthenga izesekeli ze-premium ukuze uyigcwalise.

Kodwa qaphela, akuyona yonke into engokwemvelo kanye ne-automatism. Izindlela ezisebenzayo zokukholisa ekuthengiseni ngokuphambene zisekelwe ekudaleni inani langempela lekhasimende. Akukhona mayelana nokuphusha imikhiqizo engahleliwe, kodwa mayelana nokunikeza izixazululo ezithuthukisa ngempela ukuzizwisa kwekhasimende ngomkhiqizo oyinhloko.

Isibonelo, uma uthengisa amakhamera, ungasebenzisa indlela ethi "ubuwazi?" ukufundisa ikhasimende ngokubaluleka kwe-tripod enhle:

«Ingabe bewazi ukuthi i-tripod ingathuthukisa ngokuphawulekayo ukucija kwezithombe zakho, ikakhulukazi ezimeni eziphansi zokukhanya? Abathwebuli bezithombe abaningi abangochwepheshe bakubheka njengokubaluleke njengekhamera ngokwayo.

Le ndlela yokufundisa ayigcini nje ngokwazisa ikhasimende, kodwa futhi idala nesidingo okungenzeka ukuthi abazange basicabangele ngaphambili. Futhi into engcono kakhulu ukuthi ukwenza ngendlela engazizwa sengathi ithengisa kanzima, kodwa njengeseluleko esibalulekile.

Amasu asebenzayo okuthengisa izinto ezahlukene

Manje njengoba sesiyiqonda i-psychology ngemuva kokuthengisa okuphambene, ake singene emasu athile aphathekayo ongawasebenzisa ebhizinisini lakho. Okubalulekile ukwenza kube ngokwakho kanye nokuhambisana.

Ukuhlukaniswa kwamakhasimende

Ukuhlukaniswa kuyinsika eyisisekelo yesu eliyimpumelelo lokuthengisa ngokuphambana. Akuwona wonke amaklayenti afanayo, futhi lokho okusebenza kwelinye kungase kungabi nandaba kwelinye. Ungawahlukanisa kanjani amakhasimende akho ngempumelelo?

1. Ngomlando wokuthenga: Hlaziya ukuthi yini amakhasimende akho ayithenge esikhathini esidlule. Lokhu kuzokunikeza izinkomba mayelana nezinto abazithandayo nezidingo zabo.
2. Ngemininingwane yabantu: Ubudala, ubulili, indawo... Zonke lezi zici zingathonya ukuthenga okuthandwayo.
3. Ngokuziphatha ku-inthanethi: Uma unesitolo esiku-inthanethi, bheka ukuthi amakhasimende akho aphequlula kanjani, yimiphi imikhiqizo ayibheka isikhathi eside kakhulu, ukuthi yini abengezayo ekalishini yabo kodwa angayithengi.
4. Ngevelu yekhasimendeAmakhasimende amanani aphezulu angase azimisele kakhulu ukucabangela ukunikezwa kwe-premium.

Ukwenza kube ngokwakho okunikezwayo

Uma usuwahlukanise amasegimenti amakhasimende akho, sekuyisikhathi sokwenza okunikezwayo kube ngokwakho. Ukwenza kube ngokwakho yikho okushintsha ukudayiswa kusuka ku-"meh" kuya kokuthi "wow!" Nansi eminye imibono:

• Izincomo ezisuselwe ekuthengeni kwangaphambilini: "Njengoba uthenge u-X, sicabanga ukuthi uzomthanda u-Y."
• Amaphakheji ngokwezifiso: Dala izinqwaba ezithile zamasegimenti ahlukene wamakhasimende.
• Izipesheli Zesizini: Hlela iziphakamiso zakho ezithengisa kakhulu ngokusekelwe kusizini noma imicimbi ekhethekile.

Isikhathi kanye nokwenziwa kwengqikithi

Isikhathi nomongo kubalulekile ekuthengiseni izinto ezahlukene. Akukhona nje kuphela ngalokho okunikezwayo, kodwa ukuthi kwenziwa nini futhi kanjani. Amanye amaphuzu okufanele uwacabangele:

• Phakathi nenqubo yokuthenga: Phakamisa imikhiqizo ehambisanayo ngaphambi nje kokuba ikhasimende liqedele ukuthenga kwalo.
• Ngemuva kokuthengisa: Thumela izincomo eziqondene nawe ezinsukwini ezimbalwa ngemva kokuthenga kokuqala.
• Ezikhathini zokusebenzelana neklayenti: Thatha ithuba lapho ikhasimende lixhumana nesevisi yamakhasimende ukuze lenze iziphakamiso ezifanele.

Isibonelo esisebenzayo: Ake sithi unesitolo sezinto zikagesi futhi ikhasimende lisanda kuthenga ithelevishini entsha, esezingeni eliphezulu. Ungalithumelela i-imeyili ngemva kwesonto elinomyalezo olandelayo:

"Sawubona [Igama]! Sithemba ukuthi uyayijabulela i-TV yakho entsha. Ukwandisa umuzwa wakho wokubuka, ingabe uke wacabanga ukwengeza ibha yomsindo? Sinezinketho ezimbalwa ezihlanganisa kahle nemodeli yakho ye-TV. Ungathanda ukubona izincomo zethu?

Le ndlela iqondene nawe, ifanelekile, futhi iza ngesikhathi lapho ikhasimende cishe laneliseke kakhulu ngokuthenga kwalo kokuqala, okulenza lamukele kakhudlwana ukuthuthukiswa okuqhubekayo.

7 Amasu Angenangqondo Okwakha Ukwethembeka Kwekhasimende

Amathuluzi ezobuchwepheshe okuthuthukisa ukuthengisa ngokuphambanayo

Esikhathini sedijithali, ubuchwepheshe sebuphenduke umlingani obalulekile ekusebenziseni amasu asebenzayo okuthengisa. Amathuluzi alungile angakusiza wenze izinqubo ngokuzenzakalelayo, wenze okunikezwayo kube ngokwakho, futhi uhlaziye imiphumela ngokunemba obekungenzeki ngaphambilini.

I-CRM nokuhlaziywa kwedatha

Uhlelo oluhle lwe-CRM (Customer Relationship Management) lufana nokuba nomsizi womuntu siqu wekhasimende lakho ngalinye. Ikuvumela ukuthi:

• Ukuhlanganisa imininingwane yekhasimende: Umlando wokuthenga, izintandokazi, ukusebenzisana kwangaphambilini... konke endaweni eyodwa.
• Isegimenti ngokuzenzakalelayo: Dala amaqembu amakhasimende ngokusekelwe kumibandela ethile.
• Yenza imikhankaso ngokuzenzakalelayo: Thumela okunikezwayo komuntu siqu ngesikhathi esifanele ngaphandle kokungenelela mathupha.

Isibonelo, ungasetha i-CRM yakho ukuze kuthi lapho ikhasimende lithenga i-smartphone, ukulandelana kwe-imeyili kuqalwa ngokuzenzakalelayo kunikeze izesekeli ezihambisanayo emasontweni ambalwa alandelayo.

Ukuhlaziywa kwedatha kuqhubekela phambili. Ngamathuluzi afanele, ungakwazi:

• Khomba amaphethini okuthenga: Thola ukuthi yimiphi imikhiqizo evame ukuthengwa ndawonye.
• Qagela ukuziphatha kwesikhathi esizayo: Sebenzisa ukufunda komshini ukuze ulindele lokho ikhasimende elingase lifune ukukuthenga ngokulandelayo.
• Lungiselela izintengo: Thola indawo emnandi yeminikelo yakho ethengisa kakhulu.

Ubuhlakani bokwenziwa nokufunda komshini

I-AI nokufunda komshini kuguqula ukuthengiswa okuhlukahlukene. Lobu buchwepheshe bungakwazi:

• Khiqiza izincomo ngesikhathi sangempela: Ngokusekelwe ekuziphatheni kwamakhasimende kwamanje kuwebhusayithi yakho.
• Yenza ngokwezifiso isipiliyoni sokuthenga: Hlela isixhumi esibonakalayo kanye nezipesheli eziboniswa ngokuya ngephrofayili yekhasimende.
• Lungiselela isikhathi: Nquma isikhathi esingcono kakhulu sokwenza izipesheli ezithengiswayo.

Cabanga ngesimo lapho ikhasimende liphequlula isitolo sakho semfashini esiku-inthanethi. Uhlelo lwe-AI luhlaziya umlando wakho wokuthenga, izinto ozibukayo njengamanje, kanye nezici zangaphandle njengesimo sezulu endaweni yakho. Ngokusekelwe kukho konke lokhu, ngingase ngiphakamise:

"Sawubona Maria! Siyabona ukuthi unentshisekelo kuleyo ngubo yasehlobo. Kuthiwani ngokuyihlanganisa nalezi zimbadada ezifanayo? Futhi, njengoba i-heatwave iza edolobheni lakho, ingabe ufuna ukuhlola ukukhetha kwethu kwezigqoko zasolwandle?

Leli zinga lokwenza kube ngokwakho kanye nezimo yikho okwenza ukuthengisa okunqamulayo okunamandla e-AI kuphumelele.

Izindaba zempumelelo ezidayiswa kakhulu

Akukho okubonisa amandla okuthengisa kangcono kunezindaba zempumelelo yangempela. Ake sihlole izibonelo ezithile ezikhuthazayo, ezivela kuzo zombili izinkampani ezinkulu nama-SME.

Izibonelo zezinkampani ezinkulu

1. AmazonUmdondoshiya we-e-commerce cishe uyisibonelo esaziwa kakhulu sokuthengisa ngempumelelo. Isigaba sayo esidumile esithi “Amakhasimende athenge le nto aphinde athenga…” kube yisici esibalulekile ekukhuleni kwayo. Kulinganiselwa ukuthi kufika ku-35% yokuthengiswa kwe-Amazon kuvela ezincomweni zayo eziqondene nawe.Isifundo esibalulekile: Ukwenza kube ngokwakho okuqhutshwa idatha kunamandla. I-Amazon isebenzisa umlando wakho wokuphequlula nowokuthenga ukwenza izincomo ezifanele kakhulu.
2. McDonald: Umbuzo odumile othi "Ingabe ufuna ukwandisa i-combo yakho?" Kuyisibonelo sakudala sokuthengisa. Lelisu elilula lenyuse kakhulu inani lentengo lamathikithi elimaphakathi likaMcDonald.Isifundo esibalulekile: Kwesinye isikhathi ukuthengisa okuphambanayo okusebenzayo kakhulu kulula kakhulu. Ukunikeza inguqulo ethuthukisiwe yomkhiqizo oyinhloko kungasebenza kakhulu.
3. Spotify: Inkundla yokusakaza umculo isebenzisa ukuthengisa okuhlukahlukene ukuze iphromothe isevisi yayo ye-premium. Inikeza izici ezengeziwe njengokulanda ungaxhunyiwe ku-inthanethi futhi ngaphandle kwezikhangiso kubasebenzisi bakho bamahhala.Isifundo esibalulekile: Sebenzisa ulwazi lomsebenzisi njengesici sokuthengisa. Bonisa ngokusobala inani elengeziwe abazolithola.

Izifundo ezitholwe kuma-SME

1. Isitolo samabhayisikili sendawo: Isitolo esincane samabhayisikili saqalisa uhlelo lapho, lapho bethengisa ibhayisikili, banikela ngokuzenzakalelayo iphakheji lezinsiza ezibalulekile (isigqoko sokuzivikela, ukukhanya, ukukhiya) ngesaphulelo. Lokhu kwenyuse ithikithi labo elimaphakathi ngo-40%.Isifundo esibalulekile: Dala amaphakheji anezela ngempela inani. Cabanga ngokuthi amakhasimende akho azodinga ini kanye nomkhiqizo oyinhloko.
2. Indawo yokugunda izinwele: Isaluni yobuhle iqale ukuhlinzeka ngokwelashwa kwezinwele okuhambisanayo ngesikhathi sokulinda ngenkathi udayi usethiwe. Lokhu akugcinanga nje ngokukhulisa imali yabo engenayo, kodwa kuphinde kwathuthukisa ukwaneliseka kwamakhasimende ngokwenza isikhathi sokulinda sikhiqize.Isifundo esibalulekile: Bheka amathuba okuthengisa phakathi “nezikhathi ezifile” ohlelweni lwakho lwesevisi.
3. Ikhekhe lobuciko: Ibhikawozi encane isebenzise uhlelo lokwethembeka lapho, ngemva kwenani elithile lokuthenga, amakhasimende athola ukunikezwa komuntu siqu ngokusekelwe kokuncamelayo kwangaphambilini. Akukhona lokhu kuphela ukwanda kokuthengisa, kodwa futhi kuqinise ukwethembeka kwamakhasimende.Isifundo esibalulekile: Sebenzisa ukuthengisa okuhlukahlukene hhayi nje ukukhulisa imali engenayo, kodwa futhi ukwakha ubudlelwano besikhathi eside namakhasimende akho.

Lezi zimo zibonisa ukuthi, kungakhathaliseki ukuthi ibhizinisi lakho lingakanani, isu lokuthengisa eliqhutshwa kahle lingaba nomthelela omkhulu empumelelweni yakho. Isihluthulelo ukuqonda amakhasimende akho, ukunikeza inani langempela, kanye nokuphikelela ekusebenziseni nasekuthuthukiseni amasu akho.

Izinselelo ezivamile ekusetshenzisweni kokuthengisa okuhlukahlukene

Nakuba ukuthengisa kwamanye amazwe kungase kusebenze ngendlela emangalisayo, kunezinselele zakho. Ake sihlole ezinye zezithiyo ezivame kakhulu nokuthi singazinqoba kanjani.

Ukumelana nekhasimende

Enye yezinselelo ezinkulu ukuphikiswa kwamakhasimende okungenzeka. Akekho ofuna ukuzizwa ecindezelwa ukuba athenge into angayidingi. Nawa amasu okusingatha lokhu:

1. Gxila enanini, hhayi ukuthengisa: Esikhundleni sokumane uphushe imikhiqizo eyengeziwe, chaza ukuthi lokhu kungathuthukisa kanjani ulwazi lwekhasimende noma kuxazulule inkinga.
2. Yiba obala: Uma uhlinzeka ngephakheji, qiniseka ukuthi ikhasimende likuqonda ngokucacile lokho elikutholayo nokuthi kungani likufanele.
3. Nikeza izinketho: Inikeza ikhasimende ikhono lokukhetha phakathi kwezinketho ezimbalwa ezithengisa kakhulu. Lokhu kubanika umuzwa wokulawula futhi kunciphisa umuzwa wokucindezela.
4. Isikhathi esifanele: Khetha isikhathi esifanele sokwenza umnikelo wakho. Ngezinye izikhathi ukulinda kuze kube ngemva kokuthenga kokuqala kungase kusebenze kakhulu.
5. Sula inqubomgomo yokubuyisela: Nikeza isiqinisekiso sokwaneliseka noma inqubomgomo yokubuyisela eguquguqukayo. Lokhu kunganciphisa umbono wobungozi kukhasimende.

Ukuqeqeshwa kwabasebenzi

Enye inselele ebalulekile ukuqinisekisa ukuthi ithimba lakho labadayisi lizilungiselele kahle ukusebenzisa amasu okuthengisa. Nazi ezinye zokucatshangelwa:

1. Ulwazi olujulile lomkhiqizo: Qiniseka ukuthi ithimba lakho lazi ngokugcwele hhayi kuphela ngemikhiqizo yakho eyinhloko, kodwa futhi ehambisanayo yakho.
2. Amakhono okulalela asebenzayo: Fundisa ithimba lakho ukuhlonza izidingo zangempela zamakhasimende ngokusebenzisa imibuzo esebenzayo nokulalela ngokuzimisela.
3. Amasu okuthengisa okuthambile: Ukuthengisa ngokuphambanayo akufanele kuzizwe kuphoqelekile. Qeqesha iqembu lakho ekuthengisweni kokubonisana nezindlela zokuqeqesha.
4. Ukusingatha ukuphikisa: Lungiselela ithimba lakho ukuthi lisingathe ukuphikisa okuvamile ngokuphumelelayo nangenhlonipho.
5. Ukulingisa indima nokuzijwayeza okuqhubekayo: Yenza izikhathi zokuzilolonga njalo lapho abasebenzi bengacija amakhono abo endaweni ephephile.

Khulisa Ukuthengisa: Amasu Afakazelwe ayi-10 Okuthuthukisa Inzuzo Yakho

Amamethrikhi angukhiye wokulinganisa impumelelo yokuthengisa ngokuphambene

Ukuqinisekisa ukuthi amasu akho okuthengisa ngokuhlukile athela izithelo, kubalulekile ukusungula nokuqapha amamethrikhi alungile. Nazi ezinye ezibaluleke kakhulu:

Ama-KPI angukhiye

1. Izinga lokwamukelwa kokuthengisa okuphambanayo: Imaphi amaphesenti amakhasimende amukela okunikezwayo okuthengiswa kakhulu?
2. Ukwenyuka kwenani lethikithi elimaphakathi: Likhuphuka kangakanani inani lokuthenga lapho ukuthengiswa okuyimpumelelo kwenziwa?
3. Lilonke izinga lokuguqulwa: Ingabe amasu okuthengisa ngokuphambene alithinta kanjani izinga lakho lokuguqulwa?
4. Inzuzo ngeklayenti ngalinye: Ukuthengisa ngokuphambanayo kuthinta kanjani inani lokuphila kwekhasimende?
5. Ukwaneliseka kwekhasimende: Ingabe ukudayisa kuyathuthukisa noma kulimaza ukwaneliseka kwamakhasimende?

Amathuluzi okulandelela nokuhlaziya

Ukuze uqaphe lawa mamethrikhi ngempumelelo, cabanga ukusebenzisa:

1. Izinkundla zokuhlaziya iwebhuAmathuluzi afana ne-Google Analytics angakusiza ukulandelela ukuziphatha kokuthenga nokuguqulwa.
2. Isoftware ye-CRMAmasistimu afana ne-Salesforce noma i-HubSpot anganikeza imininingwane enemininingwane ekusebenzisaneni kwamakhasimende kanye nempumelelo yemikhankaso ethengisa kakhulu.
3. Izinhlolovo zokwaneliseka kwekhasimende: Sebenzisa amathuluzi afana ne-SurveyMonkey noma i-Typeform ukuze uqoqe impendulo eqondile kumakhasimende.
4. Amadeshibhodi Angokwezifiso: Dala amadeshibhodi abonisa ama-KPI akho abaluleke kakhulu ngesikhathi sangempela ukuze ubukeke kalula futhi wenze izinqumo.

Ukudayiswa kuzo zonke izimboni

Ukuthengisa ngokuphambanayo akulona isu elilingana nosayizi owodwa. Ukuqaliswa kwayo kungahluka kakhulu kuye ngemboni. Ake sibheke ezinye izibonelo:

Ukudayisa kanye ne-e-commerce

Ezitolo, ukuthengisa ngokuphambene kutholakala yonke indawo. Amanye amasu asebenzayo afaka:

• Izincomo ezenziwe zaba ngezakho: Isebenzisa umlando wakho wokuthenga nokuphequlula ukuphakamisa imikhiqizo ehambisanayo.
• Izinqwaba zomkhiqizo: Inikeza izinqwaba zemikhiqizo ehlobene ngentengo encishiswe kancane.
• izinhlelo zokwethembeka: Klomelisa amakhasimende avamile ngokuthengisa okukhethekile.

Izinsizakalo zezezimali

Amabhange nezinkampani zomshwalense zinamathuba amaningi okuthengisa ngokuphambanayo:

• Ama-akhawunti angeziwe: Inikeza i-akhawunti yokonga kanye ne-akhawunti yokuhlola.
• Imikhiqizo yokutshala imali: Phakamisa izimali ezihlanganyelwe noma izitifiketi zediphozi kumakhasimende anebhalansi ephezulu.
• Umshwalense owengeziwe: Inikeza umshwalense wempilo noma wekhaya kumakhasimende asevele anomshwalense wemoto.

Izihambi nezokuvakasha

Kulo mkhakha, ukuthengisa ngokuphambanayo kungathuthukisa kakhulu ulwazi lwamakhasimende:

• Ukuthuthukiswa kwegumbi: Inikeza igumbi elithuthukisiwe ngenkokhelo encane eyengeziwe.
• Jabulela amaphakheji: Phakamisa uhambo lwasendaweni noma imisebenzi kanye nokubhukha kwakho ihhotela.
• Izinsiza ze-spa noma zokudlela: Nyusa izinsiza zamahhotela ezivakashini ngesikhathi sokuhlala kwazo.

Ikusasa lokuthengisa

Njengoba siqhubekela phambili, ukuthengisa ngokuphambanayo kukhula ngokushesha. Amanye amathrendi asafufusa afaka:

1. Hyperpersonalization: Ngokuthuthukiswa kwe-AI nedatha enkulu, okunikezwayo okuthengiswa kakhulu kuzokwenziwa okomuntu siqu futhi kuhlobane.
2. Omnichannel cross-selling: Amasu azohlanganiswa kalula eziteshini eziku-inthanethi nezingaxhunyiwe ku-inthanethi.
3. ukungathandwa kwabathelisi esikubona nokungokoqobo okungokoqoboLobu buchwepheshe buzovumela amakhasimende ukuthi "azame" imikhiqizo ehambisanayo cishe.
4. Izwi nama-chatbots: Abasizi be-Virtual bazodlala indima ebalulekile ngokuya ngezincomo ezithengiswayo.
5. Izimiso zokuziphatha nokungafihli lutho: Ngokuqwashisa okwandayo kobumfihlo bedatha, amasu athengisa izinto ezahlukene azodinga ukuthi abe sobala kakhulu futhi abe nezimiso zokuziphatha.

Amathiphu asebenzayo wokuqalisa ukuthengisa ngokuphambanayo ebhizinisini lakho

Ingabe usukulungele ukuyisa iqhinga lakho lokuthengisa kwelinye izinga? Nawa amanye amathiphu asebenzayo ukuze uqale:

1. Yazi amakhasimende akho: Sebenzisa izinhlolovo, ukuhlaziya idatha kanye nempendulo eqondile ukuze uqonde izidingo zamakhasimende akho nokuncamelayo.
2. Qala kancane: Ungazami ukusebenzisa wonke amasu ngesikhathi esisodwa. Qala ngeqhinga elilodwa noma amabili futhi uwalungiselele ngaphambi kokuwandisa.
3. Qeqesha iqembu lakho: Qiniseka ukuthi wonke umuntu enhlanganweni yakho uyakuqonda ukubaluleka kokuthengisa okuhlukahlukene kanye nendlela yokukusebenzisa ngempumelelo.
4. hlola futhi ulungise: Yenza ukuhlola kwe-A/B kwamasu ahlukene futhi uhlale ulungiselela ngokusekelwe emiphumeleni.
5. Gcina ukugxila kukhasimende: Khumbula, ukuthengisa okuphumelelayo kumayelana nokunikeza inani elingeziwe, hhayi nje ukuthengisa okwengeziwe.

Amaphutha ajwayelekile okufanele uwagweme

1. Ukuba nolaka kakhulu: Ungacindezeli amakhasimende. Ukuthengisa ngokuphambanayo kufanele kuzizwe njengesevisi, hhayi iqhinga lokuthengisa elicindezelayo.
2. Ziba umongo: Qiniseka ukuthi okunikezwayo kwakho kuhambisana nesimo esikhethekile nezidingo zekhasimende.
3. Ukunganaki isevisi yangemuva kokuthengisa: Ukuthengisa ngokuphambanayo akugcini ngokuthenga. Qiniseka ukuthi amakhasimende ajabule ngokuthenga kwawo okwengeziwe.
4. Khohlwa ngokuhlukaniswa: Akuwona wonke amaklayenti afanayo. Hlela amasu akho kumasegimenti ahlukene wamakhasimende.
5. Gxila kuphela emikhiqizweni yenani eliphezulu: Kwesinye isikhathi izengezo ezincane, ezingabizi zingasebenza kakhulu ekuthengiseni ngokuphambanayo.

Isiphetho

Ukuthengisa okuphambanayo, uma kusetshenziswe ngendlela efanele, kungaba ithuluzi elinamandla lokukhulisa imali engenayo, ukuthuthukisa ukwaneliseka kwamakhasimende kanye nokwakha ubudlelwano besikhathi eside. Nokho, kudinga indlela yamasu, ukuqonda okujulile kwezidingo zamakhasimende kanye nokuqaliswa ngokucophelela.

Khumbula, ukhiye wokuthengisa ngempumelelo ukuhlinzeka ngenani langempela kumakhasimende akho. Akukhona nje ukuthengisa okwengeziwe, kodwa mayelana nokwenza ngcono ulwazi lwamakhasimende jikelele kanye nokuhlangabezana nezidingo zabo ngokuphelele.

Njengoba usebenzisa lawa maqhinga ebhizinisini lakho, hlala ubhekile amamethrikhi angukhiye futhi uzimisele ukulungisa indlela yakho njengoba kudingeka. Ngokuzijwayeza, ukubekezela, nokuzibophezela okungaguquki ekwanelisekeni kwamakhasimende, ukuthengisa ngokuphambanayo kungaba elinye lamathuluzi abaluleke kakhulu kuzikhali zakho zokumaketha nezokuthengisa.

Ingabe usukulungele ukuyisa iqhinga lakho lokuthengisa kwelinye izinga? Qala ukusebenzisa amanye alawa maqhinga namuhla futhi ubuke ibhizinisi lakho likhula.

Ingabe lesi sihloko sibe usizo? Zizwe ukhululekile ukwabelana ngayo nozakwenu nabangane bosomabhizinisi. Ndawonye, ​​singakha ukuzizwisa kokuthenga owanelisa kakhulu namabhizinisi aphumelela kakhudlwana. Qhubeka ngokuthengisa!