- Ama-OKR achaza isiqondiso samasu kanye nemigomo enezifiso ezinkulu ngokusebenzisa izinhloso ezilinganiswayo kanye nemiphumela ebalulekile.
- Ama-KPI asebenza njengezinkomba zezempilo zokusebenza eziqapha ukusebenza okuqhubekayo kwezinqubo ezithile.
- Zombili izindlela ziyahambisana: Ama-OKR aqhuba ushintsho nokukhula, kuyilapho ama-KPI eqinisekisa ukuzinza kwebhizinisi.
Kuhlelo lwebhizinisi lwanamuhla, lapho sihlaselwa khona ngamadeshibhodi namashadi ahlala njalo, kulula ukuwela ogibeni lokucabanga ukuthi ukuqoqa idatha kufana nokufunda kuyo. Kunomugqa omuhle kodwa obalulekile phakathi kokuqapha nje lokho esikwenzayo kakade nokuklama ngenkuthalo lokho esifuna ukukufeza , futhi yilapho kanye izinhlaka zamasu zisebenza khona.
Uma ungumphathi wephrojekthi noma uhola iqembu, uyazi ukuthi ukubeka imigomo ekhuthaza futhi inselele abasebenzi bakho kubalulekile ukuze ugweme ukuba nesithukuthezi. Ukuqonda kahle umehluko phakathi kwezinhloso nemiphumela ebalulekile (ama-OKR) kanye nezinkomba zokusebenza ezibalulekile (ama-KPI) kuzokuvumela ukuthi uthuthukise ukuhlela kwebhizinisi lakho futhi uqaphe inqubekela phambili yangempela ngaphandle kokulahlekelwa yizilinganiso ezingaphandle.
Ayini ngempela ama-OKR?
Uhlelo lwe-OKR (Izinhloso kanye Nemiphumela Eyinhloko) empeleni luwuhlaka oluklanyelwe ukuvumelanisa umbono wesu wenkampani nokusebenza kwansuku zonke. Esikhundleni sokuba uhlu olulula lwezinto okufanele zenziwe, luhlelwe ngesisho esisodwa: " Ngizofeza umgomo othize ," ozolinganiswa ngemiphumela eyinhloko. Le ndlela iqinisekisa ukuthi inkampani, iminyango yayo, kanye nabantu ngabanye bonke basebenzela umgomo ofanayo.
Ingxenye ye-Objective (O) iyinhloso yekhwalithi kanye nesifiso. Kungaba yinto enesifiso njengokuthi "ukuba yisilinganiso emkhakheni we-SaaS" noma into ecacile njengokuthi "ukuthuthukisa ukugcinwa kwabasebenzisi." Into ebalulekile ukuthi iyakhuthaza futhi ihambisana nomsebenzi wenhlangano ukuze iqembu lizizwe lishukumisekile.
Ngakolunye uhlangothi, Imiphumela Eyinhloko (ama-KR) iwubufakazi obuphathekayo nobulinganisekayo obusitshela ukuthi siyawufinyelela yini umgomo wethu. Ngokuphambene nalokho abaningi abakukholelwayo, akudingeki ukuthi kube yizinombolo ezibandayo neziqinile ngaso sonke isikhathi; kungaba yizinyathelo ezibalulekile njengokusebenzisa uhlelo olusha lokwethembeka noma ukuklama kabusha iwebhusayithi. Into ebalulekile ukuthi ingaqinisekiswa futhi inesikhathi esibekiwe.
Ukuhlahlela ama-KPI: I-thermometer yebhizinisi
Uma ama-OKR eyimephu, ama-KPI (Izinkomba Zokusebenza Eziyinhloko) ayideshibhodi yemoto. Lezi zilinganiso zokulinganisa zisebenza ukuqapha ukusebenza kokusebenza nokuhlola impilo yamanje yenkampani. Zisitshela ukuthi injini isebenza kahle noma kunenkinga edinga ukunakwa ngokushesha, ngokusekelwe kudatha yomlando neyamanje.
Ukuze inkomba ibe yi-KPI ngempela hhayi nje i-vanity metric, kumele inamathele endleleni ye-SMART: ethize, elinganisekayo, efinyelelekayo, efanele, futhi enqunyelwe isikhathi. I-KPI enhle idinga umthombo wedatha onokwethenjelwa , isikhathi esichaziwe, kanye nemvamisa yokubuyekezwa ehleliwe ukuqinisekisa ukuthi ulwazi luwusizo ekwenzeni izinqumo.
Kunezinhlobo ezahlukene zezinkomba kuye ngokuthi yini esifuna ukuyihlaziya. Isibonelo, izinkomba zobuningi zilinganisa ukukhiqizwa okuphelele, izinkomba zekhwalithi zihlola ukuhambisana nezindinganiso, izinkomba zesikhathi zihlaziya ukusebenza kahle kwenqubo, kanye nezinkomba zezindleko zigxila ekwenzeni ngcono izinsiza ngokwezimali.
Umehluko obalulekile phakathi kwama-OKR nama-KPI
Nakuba zivame ukuvela ndawonye esikrinini esifanayo, inhloso yazo ihluke ngokuphelele. Ama-OKR ayisimiso sokuchaza ukuthi yini ebaluleke kakhulu okufanele siyifeze phakathi nesikhathi esithile, kuyilapho ama-KPI elinganisa ukusebenza kahle esenza ngakho imisebenzi evamile. Ngenkathi ama-KPI ebheka esibukweni esingemuva ukuze abone ukuthi senze kanjani, ama-OKR abheka ngasemkhathini ukuze ahlele indlela yethu.
Omunye umehluko ophawulekayo ukuguquguquka. Ama-OKR avame ukwenziwa njalo ngekota futhi alungiswa ngokuya ngezinguquko zemakethe ukuze kukhuthazwe ukusungula izinto ezintsha. Ngokuphambene nalokho, ama-KPI avame ukuba azinzile esikhathini eside , njengoba elinganisa izinqubo okumele zihlale zinjalo ukuvimbela ibhizinisi ukuthi lingawi. Ukuwina ubuqhawe (OKR) akufani nokuqapha umfutho wamathayi kuwo wonke ama-lap (KPI).
Ngokuphathelene nokuhlelwa kwezikhundla, ama-OKR ngokuvamile avela embonweni womhlaba wonke futhi ancishiswa aye eminyangweni. Ama-KPI, nakuba ehambisana nesu, aqondene kakhulu nendawo ngayinye ; isibonelo, ithimba lokuthengisa lizolinganisa umjikelezo wokuvala, kuyilapho i-HR izogxila ekushintsheni kwabasebenzi.
Indlela yokubenza basebenzisane: Ukusebenzisana okuphelele
Akukhona ukukhetha eyodwa noma enye, kodwa ukwazi ukuthi ungazihlanganisa kanjani. Isimo esihle kakhulu senzeka lapho ama-KPI edla ama-OKR. Uma sithola ukuthi inkomba yezempilo (i-KPI) yehla ngendlela eyingozi, leyo datha ingaba yinhlansi yokudala i-OKR enesifiso esikhulu ebhekana nomsuka wenkinga futhi ishukumise inaliti ekukhuleni.
Ukuze sibonise lokhu, ake sicabangele ipulatifomu yokubhalisa isiguli. Uma i-KPI yesikhathi esisebenzayo ingu-99%, konke kulungile. Kodwa uma yehla iye ku-50%, ithimba lingasetha i-OKR ethi "Dala ipulatifomu yokubhalisa enhle kakhulu ," lapho omunye wemiphumela ebalulekile uwukuzinzisa ukutholakala kwensizakalo emuva ku-99%. Lapha, i-KPI okwesikhashana iba umphumela oyinhloko wokuthuthukisa.
Inqubo yokusebenzisa ngokuvamile iqala ngeseshini yokucabanga ukuze kuchazwe inhloso yesu. Uma inhloso isimisiwe, kunqunywa izinyathelo ezilinganiswayo (ama-KR), futhi ekugcineni, ama-KPI abelwa ukulandelela intuthuko yansuku zonke . Lesi sakhiwo siqinisekisa ukuthi akekho osebenza ngokungaboni nokuthi yonke imizamo yomuntu ngamunye inegalelo empumelelweni ehlangene.
Izibonelo ezisebenzayo zeminyango ehlukene
Ukuze sigweme noma yikuphi ukudideka, ake sibone ukuthi lokhu kuhumusha kanjani esimweni sebhizinisi langempela. Ekukhangiseni, i- OKR ingase yandise ukufinyelela ezinkundleni zokuxhumana , ngemiphumela ebalulekile njengokukhiqiza ukuvakasha kwebhulogi okungu-50.000 njalo ngenyanga. Ngesikhathi esifanayo, ama-KPI ayo angaba yizindleko zokutholwa kwamakhasimende (i-CAC) noma izinga lokuchofoza (i-CTR) yemikhankaso yayo ye-imeyili.
Emnyangweni wokuthengisa, inhloso yamasu kungaba ukubusa imakethe entsha yesifunda . Imiphumela ebalulekile kungaba ukunciphisa umjikelezo wokuthengisa ngo-20% nokuthola amakhasimende amasha ayi-100 kule kota. Ama-KPI abo, ngakolunye uhlangothi, angaba inani lezinkontileka ezivaliwe njalo ngenyanga noma inani lama-lead afanelekayo akhiqizwayo.
Ku-Human Resources, i-OKR ingagxila ekwandiseni ukwaneliseka komsebenzi , ilinganise impumelelo ngokunciphisa izikhalazo zangaphakathi ngo-30%. Ama-KPI ahlobene angafaka izinga lokushintshwa kwabasebenzi noma isikhathi esimaphakathi esithathayo ukugcwalisa isikhundla esivulekile.
Amaphutha ajwayelekile kanye nemikhuba emihle
Amaqembu amaningi ayahluleka ukusebenzisa ama-OKR ngoba awaphambanisa nohlu lwezinto okufanele zenziwe. Iphutha elivame kakhulu ukugxila kuphela enombolweni bese ukhohlwa umbono, noma ukubeka imigomo engenakwenzeka (izithombe zenyanga) ezigcina ziqeda amandla iqembu. Okungcono kakhulu, izinhloso ezifisa kakhulu kufanele zihlanganiswe nezingafinyeleleka kakhudlwana (izithombe zophahla) ukuze kugcinwe isimo sengqondo siphezulu.
Ngokuphathelene nama-KPI, ingozi isekulinganiseni "izinto ngenxa yokulinganisa" noma ukugxila ezinkomba zokuzikhukhumeza ezinganikezi inani elifanele. Isihluthulelo ukugcina inani lama-KPI liphansi ; kungcono ukuba nezinkomba ezintathu ezibalulekile ezinikeza isithombe esicacile kunezilinganiso ezingamashumi amahlanu ezidala umsindo nokudideka.
Ukuze uphumelele kukho kokubili, kubalulekile ukuba nokusekelwa kwabaphathi nokusebenzisa amathuluzi esofthiwe azenzakalela ukuqoqwa kwedatha. Ukubuyekezwa kufanele kube njalo, okungcono kube njalo ngekota yama-OKR kanye namasonto onke noma njalo ngenyanga kwama-KPI, okuvumela inhlangano ukuthi isheshe futhi ikwazi ukushintsha ngokushesha lapho ibhekene nezimo ezingalindelekile.
Ukusetshenziswa okuhlangene kwala mathuluzi kuvumela inkampani ukuthi idlulele ngale kokusebenza ngokuqonda futhi iqale ukusekela izenzo zayo kudatha eqondile. Ngenkathi ama-OKR esebenza njengekhampasi eqondisa isiqondiso nesifiso senkampani, ama-KPI asebenza njengesiqaphi esiqinisekisa ukuthi izinqubo zokusebenza zihlala ziphilile futhi zisebenza kahle, ngaleyo ndlela kufezwa ibhalansi phakathi kokuzinza kwansuku zonke kanye nokuthuthuka kwamasu okuya empumelelweni.