- Imininingo egciniwe ibalulekile ekugcineni, ekuhleleni nasekucubunguleni ulwazi enkampanini.
- Imininingo egciniwe ye-CRM ithuthukisa ukusebenzisana kwamakhasimende futhi yenza kube lula ukuthathwa kwezinqumo.
- Imininingo egciniwe yezimali ikhiqiza imibiko enemininingwane eqinisekisa ukuthotshelwa kwemithetho.
- Ukuphepha kwesizindalwazi kubalulekile ukuze kuvikelwe ulwazi olubucayi futhi kuhambisane nemithetho yobumfihlo.
Esimweni sanamuhla sebhizinisi esiguquguqukayo, ukuphathwa kolwazi ngendlela efanele kubalulekile empumelelweni. Yilapho kutholakala khona ama-database. Lesi sihloko sihlola ukuhlobana kwesizindalwazi ezicini ezihlukene zenkampani, sigqamisa ukubaluleka kwazo enkathini yedijithali. Yiziphi isizindalwazi esisetshenziselwa inkampani? Akuwona nje umbuzo wokusebenza kwangaphakathi, kodwa futhi omunye wamasu nokuncintisana.
Imininingo egciniwe njengezinsika zokusebenza kahle kwebhizinisi
Isizindalwazi Sokuphathwa Kobudlelwano Bekhasimende (CRM).
Izizindalwazi Zokuphathwa Kobudlelwano Namakhasimende (i-CRM) zibalulekile ekuphathweni kolwazi lwamakhasimende okuphumelelayo. Zihlinzeka ngeplatifomu ephelele yokugcina idatha ebalulekile yamakhasimende nokusekela izinqubo zebhizinisi ezifana nokuthengisa, ukumaketha, kanye nensizakalo yamakhasimende. Lezi zinhlelo ze-CRM azigcini nje ngokuthuthukisa ukusebenzisana kwamakhasimende kodwa futhi zivumela ukuhlaziywa kwedatha okujulile ukuze kwenziwe izinqumo ezingcono kanye nokwenza ngezifiso isevisi.
Isizindalwazi sabasebenzi
Isizindalwazi sabasebenzi esihlelekile siyisihluthulelo sokuphathwa kwezinsizakusebenza zabantu. Sigcina ulwazi oluphelele lwabasebenzi, senza imisebenzi efana nokuphathwa kweholo, ukulandelela ukusebenza, ukuhlela umsebenzi, kanye nokuphathwa kwezinzuzo . Lolu hlobo lwesizindalwazi lukhulisa ukusebenza kahle kwenhlangano futhi luqinisekisa ukuhambisana nemithethonqubo yabasebenzi kanye nobumfihlo.
Uhlu lwesizindalwazi
Imininingo egciniwe yempahla ibalulekile ekuphathweni ngempumelelo kwezisetshenziswa zenkampani. Basiza ukulandelela okunembile kwempahla, basize ukuvimbela ukushoda kwesitoko noma isitokwe eseqile, futhi kubalulekile ekuthuthukisweni kochungechunge lokuhlinzeka nokuhlela ukukhiqiza.
Isizindalwazi sezimali
Imininingo egciniwe yezimali ibalulekile ekulawuleni ulwazi lwezezimali. Avumela ukwenziwa kwemibiko enemininingwane yezimali, aqinisekise ukuthotshelwa kwemithetho yentela nezezimali, futhi abalulekile ekwakhiweni kwamasu ezezimali nokuhlaziya ubungozi.
Ukuqaliswa nokwenza ngokwezifiso
Ukukhetha i-database efanele
Ukukhetha uhlobo olufanele lwesizindalwazi kubalulekile. Ngokuya ngezidingo ezithile zenkampani, ungakhetha phakathi kolwazi oluhlobene, olugxile entweni, olususelwa kugrafu noma oluxubile. Ngayinye inikeza izinzuzo ezihlukene futhi ifanele izinhlobo ezahlukene zokuphatha nokuhlaziya idatha.
Ukwenza ngokwezifiso izidingo ezithile
Ukwenza ngokwezifiso imininingwane yolwazi ngokwezidingo ezihlukile zebhizinisi lakho kuyisinyathelo esibalulekile. Ukuhlanganiswa namanye amathuluzi nezinhlelo, njengesofthiwe yokukhokhelwa, ukuphathwa kokusebenza, noma izinkundla ze-e-commerce, kungathuthukisa kakhulu ukusebenza kahle, ukunemba, nokuhambisana kwedatha.
Ukuphepha nokuhambisana
Ukuvikelwa kwedatha
Ukuphepha ekuphathweni kwesizindalwazi kubalulekile. Kubalulekile ukuqinisekisa ukuvikeleka kolwazi ekufinyeleleni okungagunyaziwe kanye nokuqinisekisa ukuthobela ubumfihlo bamanje, ukuvikela idatha kanye nemithethonqubo yokuphepha ku-inthanethi. Ukusebenzisa izinyathelo zokuphepha eziqinile njengokubethela, ukufakazela ubuqiniso nokuqapha njalo kubalulekile ukuze kugcinwe ubuqotho nokugcinwa kuyimfihlo kwedatha.
Imibuzo ebuzwa njalo
- Uyini umsebenzi oyinhloko wezingosi zolwazi ekuphathweni kwebhizinisi?
- Imininingo egciniwe ekuphathweni kwebhizinisi isetshenziselwa ukugcina, ukuhlela nokucubungula inani elikhulu lolwazi ngendlela efanele. Zibalulekile ukusekela izinqubo zebhizinisi ezibalulekile ezifana nokuphathwa kobudlelwane bamakhasimende (CRM), ukuphathwa kwezabasebenzi, ukulawulwa kwempahla nokuphathwa kwezimali.
- Ngabe imininingwane egciniwe ye-CRM inegalelo kanjani empumelelweni yenkampani?
- Imininingo egciniwe ye-CRM isiza ukugcina nokuhlaziya idatha yekhasimende, ithuthukise ukusebenzisana kwamakhasimende kanye nesevisi. Avumela ukwenza izinqumo okunolwazi, ukwenza kube ngokwakho amasevisi namasu okumaketha, okubuye kukhulise ukwethembeka kwamakhasimende futhi kukhuphule ukuthengisa.
- Kungani imininingwane egciniwe yabasebenzi ibalulekile enhlanganweni?
- Lezi sizindalwazi zifaka phakathi ulwazi lwabasebenzi, lula ukuphathwa kwamaholo, ukulandelela ukusebenza kahle kanye nokuhlelwa kwemisebenzi. Bathuthukisa ukusebenza kahle kwenhlangano futhi basize ukuthobela imithetho yezabasebenzi neyobumfihlo.
- Iyiphi indima edlalwa ukugcinwa kwemininingwane yokusungula ekuphathweni kwebhizinisi?
- Imininingo egciniwe yezimpahla ibalulekile ekulandeleni izitoko ngokunembile, ukuvimbela ukushoda noma ukweqisa kanye nokuthuthukisa uchungechunge lokuhlinzeka. Lokhu kuthuthukisa ukuhlelwa kokukhiqiza nokusebenza kahle ekuphathweni kwemithombo yezinto ezibonakalayo.
- Ukhetha kanjani uhlobo olufanele kakhulu lwesizindalwazi senkampani?
- Ukukhetha kuncike ezidingweni ezithile zenkampani. Ungakhetha phakathi kolwazi oluhlobene, olugxile entweni, olususelwa kugrafu, noma oluxubile, ngayinye enezinzuzo zayo. Kubalulekile ukucabangela uhlobo lwe idatha ezophathwa kanye nokuhlaziywa kuyadingeka
- Yiziphi izinyathelo zokuphepha ezibalulekile ekuphathweni kwesizindalwazi?
- Kubalulekile ukusebenzisa izinyathelo zokuphepha eziqinile njengokubethelwa kwedatha, amasistimu okuqinisekisa aqinile, nokuqapha okuqhubekayo. Lokhu kuvikela ulwazi ekufinyeleleni okungagunyaziwe futhi kuqinisekisa ukuthobela imithetho yobumfihlo neyokuvikela idatha.
Isiphetho
Imininingo egciniwe ingamathuluzi abalulekile emhlabeni wamabhizinisi wesimanje, angagcini nje ngokuphatha ulwazi kodwa futhi esekela ukuthathwa kwezinqumo kwamasu. Ukuqaliswa kwayo okulungile nokwenza ngokwezifiso kungenza umehluko ekusebenzeni kahle nasekuphumeleleni kwenkampani. Uma uthole lesi sihloko siwusizo, sicela wabelane ngaso ukuze ochwepheshe abaningi bathole "Iyini isizindalwazi esisetshenziselwa inkampani?"