- Inkundla yezokuxhumana ixhuma abantu futhi ibavumele ukuthi babelane ngolwazi, idale indawo yokuxhumana njalo kanye nomhlaba wonke.
- Angamathuluzi okuthengisa abalulekile, enza imikhankaso eqondisiwe futhi efinyelelekayo yamabhizinisi abo bonke osayizi.
- Bathuthukisa imfundo ngezifundo ze-inthanethi kanye nemiphakathi yokufunda, okwenza ulwazi lufinyeleleke kalula.
- Zisebenza njengezinkundla zokugqugquzela umphakathi, zisiza ukuhlanganisa nokuqwashisa ngezizathu ezihlukahlukene ezibalulekile.
Inkundla yezokuxhumana isiguqule indlela esikhuluma ngayo, esisebenza ngayo nesiphila ngayo. Lezi zingxenyekazi zedijithali zishintshile zisuka kumathuluzi alula okuxhumana nomuntu ukuze zibe amathuluzi anamandla anezinhlelo zokusebenza eziningi ezindaweni ezahlukahlukene zokuphila kwethu kwansuku zonke nobungcweti. Yiziphi izinjongo izinkundla zokuxhumana zingasetshenziswa? Kulesi sihloko, sizobheka kabanzi izinjongo ezihlukahlukene ezingasetshenziselwa izinkundla zokuxhumana, kusukela endimeni yayo ebudlelwaneni babantu kuya kumthelela wazo emhlabeni webhizinisi kanye nomphakathi wonkana.
Yiziphi izinjongo ezingasetshenziswa amaSocial Networks? Iskena Esigcwele
Yiziphi izinjongo izinkundla zokuxhumana zingasetshenziswa?
Inkundla yezokuxhumana iyithuluzi eliguquguqukayo elingasetshenziswa ngezinhloso ezahlukahlukene. Ukuvumelana nezimo nokufinyelela kwabo kubenza babe izinkundla ezifanele cishe zanoma yiluphi uhlobo lomsebenzi ohilela ukusebenzisana kwabantu noma ukusatshalaliswa kolwazi. Phakathi kwezinjongo eziyinhloko okungasetshenziswa ngazo izinkundla zokuxhumana yilezi:
- Ukuxhumana komuntu siqu
- Ukukhangisa nokukhangisa
- imfundo nokufunda
- Ukusabalalisa izindaba nolwazi
- Inkulumo yobuciko neyobuciko
- Ubushoshovu nokugqugquzela umphakathi
- Inethiwekhi yobungcweti
- Ezokuzijabulisa nokungcebeleka
- Inkonzo yamakhasimende
- Ucwaningo lwemakethe
- Ukuhweba kwe-elekthronikhi
Ngayinye yalokhu kusetshenziswa isebenzisa izici ezihlukile zenkundla yezokuxhumana, njengokushesha kwayo, ukusebenzisana, kanye nekhono lokuxhuma abantu emhlabeni jikelele. Ngezansi, sizohlola ngayinye yalezi zinhloso ngokuningiliziwe nokuthi izinkundla ezihlukene zizifaka kanjani.
Ukuxhumana kanye nobudlelwano bomuntu siqu
Inkundla yezokuxhumana yazalwa inenjongo eyisisekelo yokuxhumanisa abantu, futhi lokhu kusengenye yezinto ezisetshenziswa kabanzi. Amapulatifomu afana ne-Facebook, Instagram kanye ne-WhatsApp aguqule indlela esigcina ngayo ubudlelwano bethu bomuntu siqu.
Lawa mathuluzi asivumela ukuthi:
- Ukuxhumana nabangane abakude nomndeni
- Ukwabelana ngezikhathi ezibalulekile zokuphila kwethu
- Ukuhlangana nabantu ojwayelene nabo
- Yakha ubungane obusha obususelwe ezintweni ozithakaselayo ezifanayo
Ukushesha nokuba lula kokusetshenziswa kwalezi zinkundla kwenze ukuxhumana kwaba lula futhi kungashintshi. Nokho, kubalulekile ukugcina ibhalansi phakathi kokusebenzelana okungokoqobo nokuphakathi komuntu ukuze kuqinisekiswe ubudlelwano obunempilo nobunenjongo.
Izinkundla zokumaketha nezokukhangisa
Ukukhangisa nokukhangisa kuthole indawo evundile ezinkundleni zokuxhumana ukuze kuchume. Lezi zinkundla zinikeza izinkampani ithuba lokufinyelela izethameli ezithile ngempumelelo nangokwezomnotho kunemidiya yendabuko.
Amanye amasu okumaketha ezinkundla zokuxhumana afaka:
- Imikhankaso yokuqukethwe kwegciwane
- Ukuthengiswa kwe-Influencer
- Ukukhangisa okuhlosiwe
- Ukusebenzelana namakhasimende ngemiqhudelwano namaphromoshini
Amapulatifomu afana ne-Facebook Ads kanye ne-Instagram Ads avumela amabhizinisi ukuthi aqondise izikhangiso zawo ngokunemba okungakaze kubonwe, ngokusekelwe ekubalweni kwabantu, izinto abazithandayo, nokuziphatha. Lokhu kwenze ukukhangisa kwentando yeningi, kuvumela ngisho namabhizinisi amancane ukuthi aqhudelane ezimakethe zomhlaba. Yiziphi izinjongo izinkundla zokuxhumana zingasetshenziswa? Masiqhubeke sikuthole.
Amathuluzi ezemfundo nokufunda
Inkundla yezokuxhumana ibonakale ingamathuluzi okufundisa abalulekile, ehlinzeka ngezindlela ezintsha zokufunda ngokubambisana kanye nokufinyelela ezinsizeni zemfundo.
Okunye ukusetshenziswa kwezemfundo kwenkundla yezokuxhumana kubandakanya:
- Amaqembu Okufunda Okubonakalayo
- Ukwabelana ngezinsiza zemfundo nezinto zokwakha
- Izifundo eziku-inthanethi nama-MOOC
- Ukufundisa nokufundisa kude
Izinkundla ezifana ne-LinkedIn Learning kanye ne-YouTube zinikeza inhlobonhlobo yezifundo nezifundiso, kuyilapho amaqembu e-Facebook ne-Discord esetshenziselwa ukudala imiphakathi yokufunda. Lawa mathuluzi enze imfundo yafinyeleleka kalula futhi yavumelana nezimo, avumela abantu ukuthi bafunde ngejubane labo futhi besuka noma yikuphi emhlabeni.
Imithombo yolwazi nezindaba
Esikhathini solwazi, izinkundla zokuxhumana seziwumthombo oyinhloko wezindaba kubantu abaningi. Amapulatifomu afana ne-Twitter ne-Facebook avumela abasebenzisi ukuthi bahlale benolwazi lwakamuva ngemicimbi ngesikhathi sangempela, ngokuvamile ngaphambi kwemidiya yendabuko.
Kodwa-ke, lokhu kusetshenziswa kwezinkundla zokuxhumana nakho kuletha izinselelo:
- Ukusabalala kwezindaba ezingamanga
- Ukwakhiwa kwamagumbi okunanela ulwazi
- Ukuhlukaniswa kwemibono
Kubalulekile ukuthi abasebenzisi bathuthukise amakhono okucabanga okujulile futhi baqinisekise ulwazi ngaphambi kokwabelana ngalo. Ezinye izinkundla zenze izindlela zokulwa nolwazi olunganembile, olufana namalebula okuhlola iqiniso nama-algorithms aphromotha okuqukethwe okuvela emithonjeni ethembekile.
Izikhala zokuveza ubuciko
Inkundla yezokuxhumana ivule iziteshi ezintsha zokuveza ubuciko nokudala. Izinkundla ezifana ne-Instagram, TikTok ne-YouTube sezivule izindlela ezintsha zobuciko bedijithali futhi zavumela amaciko avela emhlabeni wonke ukuthi abonise umsebenzi wawo kubabukeli bomhlaba wonke.
Lezi zindawo zokudala zivumela:
- Ukwabelana ngezithombe, amavidiyo nezinye izinhlobo zobuciko obubonakalayo
- Dala futhi ubambe iqhaza ezinseleleni zegciwane
- Ukuthuthukisa ukulandisa kwe-transmedia
- Hlanganyela nabanye abaculi kumaphrojekthi ahlanganyelwe
Idemokhrasi yobuciko ngokusebenzisa inkundla yezokuxhumana ivumele amathalente asafufusa ukuthi aqashelwe ngaphandle kwesidingo sabalamuli bendabuko, okuguqule ngokuyisisekelo ukuguquguquka kwezimboni zokudala.
Inkundla yezokuxhumana ibonakale ingamathuluzi anamandla omzabalazo nokuhlanganisa umphakathi. Izinhlangano ezifana ne-#MeToo kanye ne-Black Lives Matter zisebenzise lezi nkundla ukuze ziqwashise, zihlele imibhikisho, futhi ziqhubekisele phambili izinguquko zezombusazwe nezenhlalo.
Ubushoshovu benkundla yezokuxhumana buvumela:
- Sabalalisa ulwazi mayelana nezizathu zomphakathi
- Hlela imicimbi kanye nemiboniso
- Khuphula imali yezinhlangano ezisiza abampofu
- Dala izicelo eziku-inthanethi nemikhankaso yokunxenxa
Kodwa-ke, izishoshovu zenkundla yezokuxhumana nazo zibhekene nokugxekwa ngokukhuthaza "ukuvilapha" noma ubushoshovu basesofeni. Kubalulekile ukuthi izenzo eziku-inthanethi zihumushele izinguquko zangempela emhlabeni obonakalayo ukuze kuzuzwe umthelela ohlala njalo.
Amathuba okuxhumana ochwepheshe
Amanethiwekhi omphakathi ochwepheshe afana ne-LinkedIn aguqule indlela esixhuma ngayo futhi sithuthukisa imisebenzi yethu. Lezi zinkundla zinikeza amathuba ayingqayizivele okuxhumana nochwepheshe kanye nokusesha umsebenzi.
Ezinye zezindlela zokusebenzisa inkundla yezokuxhumana ekuxhumaneni nochwepheshe zifaka:
- Dala futhi ulondoloze iphrofayela ebuyekeziwe yobungcweti
- Xhumana nontanga nabaholi bezimboni
- Bamba iqhaza emaqenjini ezingxoxo afanelekile
- Ukwabelana ngolwazi nolwazi lomsebenzi
Ukuxhumana ku-inthanethi kukhulise kakhulu amathuba omsebenzi, okuvumela ukuxhumana obekungenzeki ngaphambilini ngenxa yemikhawulo yendawo noma yezigaba.
Inkundla yezokuxhumana isiwumthombo obalulekile wokuzijabulisa nokuzilibazisa. Amapulatifomu afana ne-TikTok, i-YouTube, ne-Twitch ihlinzeka cishe ngezinhlobonhlobo zokuqukethwe kokuzijabulisa, kusukela kumavidiyo amafushane, ahlekisayo kuya emifudlaneni ebukhoma yemidlalo.
Ukuzijabulisa kwenkundla yezokuxhumana kufaka phakathi:
- Ukubuka ama-meme nokuqukethwe okuhlekisayo
- Ukulandelela kosaziwayo kanye nethonya
- Ukubamba iqhaza emidlalweni nezinhlelo zokusebenza zomphakathi
- Ukusetshenziswa kwe-niche nokuqukethwe okukhethekile
Lokhu kusetshenziswa kwenkundla yezokuxhumana kudale izinhlobo ezintsha zokuzijabulisa okusebenzisanayo nokubandakanyayo, okufiphalisa imigqa phakathi kwabadali bokuqukethwe nabathengi.
Iziteshi zesevisi yamakhasimende
Izinkampani zithole ukuthi inkundla yezokuxhumana iyisiteshi esisebenzayo senkonzo yamakhasimende. Amapulatifomu afana ne-Twitter ne-Facebook avumela amabhizinisi ukuthi aphendule ngokushesha kwimibuzo nezikhalazo zamakhasimende, athuthukise ukwaneliseka kwamakhasimende nokwethembeka.
Izinzuzo zesevisi yamakhasimende ezinkundleni zokuxhumana:
- Izimpendulo ezisheshayo nezesikhathi sangempela
- Ukuba sobala okukhulu ekuxazululeni izinkinga
- Ithuba lokuguqula okuhlangenwe nakho okungalungile kube okuhle esidlangalaleni
- Ukuqoqa impendulo ebalulekile yokuthuthukisa imikhiqizo namasevisi
Kodwa-ke, lokhu kusetshenziswa nakho kuletha izinselele, njengesidingo sokulawula izinkinga zesithunzi endaweni yomphakathi kanye nengcindezi yokugcina izikhathi zokuphendula ngokushesha.
Inkundla yezokuxhumana iyigolide locwaningo lwemakethe nokuhlaziya izitayela. Amabhizinisi angasebenzisa lezi zinkundla ukuze:
- Gada okushiwo umkhiqizo wakho
- Yenza izinhlolovo kanye nokuvota kwemibono
- Hlaziya umuzwa womthengi ngemikhiqizo noma amasevisi
- Khomba izitayela ezivelayo embonini yakho
Amathuluzi afana nokulalela komphakathi kanye nokuhlaziya idatha enkulu kwenza amabhizinisi athole imininingwane ebalulekile mayelana namakhasimende awo kanye nemakethe iyonke, azisa umkhiqizo wawo namasu okumaketha.
amapulatifomu e-e-commerce
Ukuhlanganiswa kwe-e-commerce ezinkundleni zokuxhumana kubangele "ukuhwebelana komphakathi". Amapulatifomu afana ne-Instagram Shopping kanye ne-Facebook Marketplace avumela amabhizinisi ukuthi athengise imikhiqizo ngokuqondile ngamaphrofayili abo omphakathi.
Izinzuzo zezentengiselwano zomphakathi:
- Ukunciphisa ukungqubuzana ohlelweni lokuthenga
- Ukufinyelela okukhulu kwamakhasimende angaba khona
- Amathuba okumaketha okumomothekayo
- Ukwenyuka kokuthengisa okungalindelekile
Lokhu kusetshenziswa kwezinkundla zokuxhumana kuguqula isimo se-e-commerce, kudala amathuba amasha amabhizinisi abo bonke osayizi.
Sihlaziye izinjongo amanethiwekhi omphakathi angasetshenziswa ngazo. Amanethiwekhi omphakathi asetshenziswa kakhulu ayahluka ngokuduma kuye ngezinto ezifana nesifunda sendawo kanye nezintandokazi zezibalo. Kodwa-ke, emhlabeni jikelele, amanye amanethiwekhi omphakathi athandwa kakhulu futhi asetshenziswa kabanzi namuhla yilezi:
- FacebookNgabasebenzisi abasebenzayo abangaphezu kwezigidigidi ezi-2, i-Facebook isalokhu iyinethiwekhi yokuxhumana nabantu enkulu kunazo zonke emhlabeni, esetshenziselwa ukuxhumana nabangane, ukwabelana ngokuqukethwe nokulandela amakhasi anentshisekelo kuwo.
- YouTube: Yize kuyinkundla yevidiyo, i-YouTube iphinde ithathwe njengenethiwekhi yokuxhumana nabantu lapho abasebenzisi bangabhalisela khona iziteshi, babeke amazwana kumavidiyo, futhi babelane ngokuqukethwe.
- WhatsApp: Lolu hlelo lokusebenza lokuthumela imiyalezo esheshayo ludume kakhulu emhlabeni wonke ngenxa yokusebenziseka kalula kanye nekhono lokuthumela imiyalezo, ukushaya izingcingo nokwabelana ngamafayela e-multimedia.
- Instagram: Edume kakhulu phakathi kwentsha, i-Instagram igxile ekwabelaneni ngezithombe namavidiyo amafushane, isebenzisa ama-hashtag ukuthola nokulandela izithakazelo ezifanayo.
- TwitterYaziwa ngokuthunyelwe okufushane kwezinhlamvu ezingafika ku-280, i-Twitter isetshenziswa kakhulu ukwabelana ngemicabango, izindaba, nokuzibandakanya ezingxoxweni zomphakathi.
- TikTok: Isheshe yathola ukuthandwa phakathi kwabasebenzisi abancane ngefomethi yayo yevidiyo emfushane, enobuhlakani, enezinketho ezakhelwe ngaphakathi zokuhlela nomculo.
- I-LinkedIn: Iqondiswe emkhakheni wobungcweti, i-LinkedIn isetshenziselwa ukusungula ukuxhumana nomsebenzi, ukucinga imisebenzi, nokwabelana ngokuqukethwe okuhlobene nomsebenzi kanye nokuthuthukiswa kochwepheshe.
- SnapchatYaziwa ngemiyalezo yayo engapheli nezihlungi ezijabulisayo, i-Snapchat idumile phakathi kwentsha kanye nabantu abadala ngokwabelana ngokunganaki izikhathi zansuku zonke.
Lawa amanye amanethiwekhi omphakathi avelele kakhulu ngokuya ngabasebenzisi abasebenzayo kanye nokuhambisana komhlaba wonke ezigabeni ezihlukene zabantu. Kubalulekile ukuqaphela ukuthi okuncamelayo kungase kushintshe ngokuhamba kwesikhathi futhi kuyahlukahluka kuye ngezifunda ezithile kanye nezibalo zabantu.
Inkomba
- 1 Yiziphi izinjongo ezingasetshenziswa amaSocial Networks? Iskena Esigcwele
- 1.1 Yiziphi izinjongo izinkundla zokuxhumana zingasetshenziswa?
- 1.2 Ukuxhumana kanye nobudlelwano bomuntu siqu
- 1.3 Izinkundla zokumaketha nezokukhangisa
- 1.4 Amathuluzi ezemfundo nokufunda
- 1.5 Imithombo yolwazi nezindaba
- 1.6 Izikhala zokuveza ubuciko
- 1.7 Izisetshenziswa zobushoshovu kanye noshintsho emphakathini
- 1.8 Amathuba okuxhumana ochwepheshe
- 1.9 Yiziphi izinjongo amanethiwekhi omphakathi angasetshenziswa ekuzijabuliseni kwedijithali nasekuphumuleni?
- 1.10 Iziteshi zesevisi yamakhasimende
- 1.11 Yiziphi izinhloso lapho inkundla yezokuxhumana ingasetshenziswa ocwaningweni lwemakethe futhi yiziphi izitayela zayo?
- 1.12 amapulatifomu e-e-commerce
- 1.13 Yiziphi izinkundla zokuxhumana ezisetshenziswa kakhulu kanye nenhloso yazo?