- Umklamo wewebhu wobungcweti uhlanganisa isu, i-UX, i-SEO, ukuphepha, kanye nokusebenza ukuze iwebhusayithi ingabi yinhle nje kuphela, kodwa futhi idale ibhizinisi langempela.
- Ukukhetha phakathi kwewebhusayithi ephelele nekhasi lokufikela kukuvumela ukuthi uvumelanise isakhiwo nokuqukethwe nenhloso: ukuba khona komkhiqizo noma ukuguqulwa okuqondile.
- Izindleko, isizinda, ukusingathwa, ukugcinwa, kanye nezibonelo zangempela kusiza ukubeka iphrojekthi endaweni efanele futhi kuqondwe ukuthi yini ehlukanisa iwebhusayithi yabaqalayo kweyochwepheshe.
- Okuqukethwe okulungiselelwe, isivinini, ukufinyeleleka, kanye nemikhankaso eqondiswe kahle kuyisisekelo sokuheha ithrafikhi efanelekile nokuguqula ukuvakasha kube amakhasimende.
Ukuba nomklamo wewebhusayithi wobungcweti akuseyona into yokunethezeka; kuyimfuneko encane yokuncintisana okukhulu ku-inthanethi . Kungakhathaliseki ukuthi uyibhizinisi elincane, umuntu ozimele, isitolo sendawo, noma inkampani ethengisa emazweni amaningi, iwebhusayithi yakho iyikhadi lakho lebhizinisi, isitolo sakho, futhi ngokuvamile isiteshi sakho sokuthengisa esiyinhloko. Uma leso sitolo siphelelwe yisikhathi, sihamba kancane, noma sidida, abasebenzisi bazohamba ngemizuzwana… futhi cishe ngeke babuye.
Uma sikhuluma ngokuklama iwebhu kobungcweti, asibhekiseli nje kuwebhusayithi "enhle" , kodwa sibhekisela enhlanganisela ecatshangelwe kahle yesu, isakhiwo, okuqukethwe, ubuchwepheshe, ulwazi lomsebenzisi, i-SEO , ukuphepha, kanye nokuthobela imithetho. Ngamanye amazwi: iwebhusayithi exhumana ngempumelelo ukuthi ungubani, yakha ukwethenjwa, ibekwe kahle ku-Google, iguqula izivakashi zibe amakhasimende, futhi iyaqhubeka nokusebenza kahle ngokuhamba kwesikhathi.
Kuyini ngempela ukuklama iwebhu kobungcweti?
Ukuklama iwebhu kobungcweti kuyisifundo esiphathelene nokuhlela, ukudala nokuqalisa amawebhusayithi kanye namapulatifomu edijithali (amakhasi ezinkampani, izitolo eziku-inthanethi, amakhasi okufikela, amabhulogi, izinhlelo zokusebenza zewebhu ...) okunakekela kokubili isici sokubuka kanye nesakhiwo, ukufinyeleleka, ukusebenziseka kanye nokusebenza kobuchwepheshe.
Kalula nje, inqubo yokuqamba nokwakha iwebhusayithi emelela ngokunembile uhlobo , inkampani, noma iphrojekthi, enokubukeka okuhle nokusebenza okungenaphutha. Ihlanganisa izigaba zocwaningo, ukubeka imigomo, ukwakheka kolwazi, ukwakheka kwezithombe, ukwakheka, ukuthuthukiswa , ukuhlolwa, ukwenza ngcono, kanye nokugcinwa.
Iwebhusayithi ibhekwa njengochwepheshe uma igcwalisa imigomo ethile yebhizinisi elimele : ukuheha abantu abaholayo, ukuthengisa izinsizakalo, ukuthola ukubhukha, ukwenza izingcingo, ukubeka uphawu njengomholi emkhakheni walo, ukuphendula imibuzo evame ukubuzwa, njll. Ukuba "ku-inthanethi" nje akwanele; iwebhusayithi kumele yakhelwe ukukhiqiza imiphumela.
Ngaphezu kwalokho, umqondo "wobungcweti" awushintshi: uyashintsha ngokuhamba kwesikhathi kanye nemikhuba yabasebenzisi . Lokho okwakubonakala kuyisimanje eminyakeni embalwa edlule kungase kubonakale kuphelelwe yisikhathi namuhla: ngaphambili, cishe akekho owayephequlula kusuka kudivayisi yeselula , amawebhusayithi ayeshintshile, akekho owayekhuluma ngamakhukhi noma i-GDPR, kanye nezitifiketi ze-SSL zazingekho nhlobo. Manje isimo sesihluke ngokuphelele.
Esimweni sewebhu sanamuhla, umklamo wobungcweti kumele uphendule, usheshe, uvikeleke, uhambisane nezikrini eziningi, futhi ulungiselelwe i-SEO , ngezinguqulo ezilungiselelwe iselula, ithebhulethi, i-laptop, nezikrini ezinkulu. Kumele futhi ihambisane nemithetho yokuvikela idatha kanye namakhukhi, ifake ukusebenzisana okuncane okulula ukuyisebenzisa , futhi ilungele ukuhlanganisa izitayela ezintsha ngaphandle kokuphazamiseka.
Umehluko phakathi kwewebhusayithi kanye nekhasi lokufika
Enye yezinkinga ezivame kakhulu lapho umuntu ecela isilinganiso sokuklama iwebhu ukungacacisi ukuthi uyayidinga yini iwebhusayithi ephelele noma ikhasi lokufikela nje . Nakuba womabili amakhasi abukwa kusiphequluli, inhloso yawo, isakhiwo, kanye nokuqukethwe kuhlukile kakhulu.
Iwebhusayithi iyiqoqo lamakhasi amaningana axhumene axhunywe yimenyu noma ukuzulazula kwangaphakathi okuqhubekayo . Ngokuvamile ifaka izigaba ezifana nokuthi "Mayelana Nathi," umgomo, umbono, izinsizakalo, imikhiqizo, ukukhushulwa, ibhulogi, ubufakazi noma ukubuyekezwa, ulwazi lokuxhumana, imibuzo evame ukubuzwa, amafomu, izixhumanisi zezokuxhumana, kanye nesici sengxoxo esizinikele (i-WhatsApp, ibhokisi lengxoxo, noma kokubili).
Lolu hlobo lwewebhusayithi lusetshenziswa lapho inkampani idinga ukuchaza izinto eziningi ngokuningiliziwe : umlando wayo, izinsizakalo, amaphrojekthi aqediwe, ukubhekana neziphikiso ezivamile, ukuthuthukisa izinga lezinjini zokusesha ngokuqukethwe kwekhwalithi ephezulu, njalo njalo. Ilungele ukwakha ulwazi lomkhiqizo, ukuthola igunya, kanye nokusebenza ekwenzeni ngcono izinjini zokusesha ze-organic esikhathini esimaphakathi neside.
Ngakolunye uhlangothi, ikhasi lokufikela liyikhasi elilodwa eligxile kakhulu esenzweni esisodwa : ukugcwalisa ifomu, ukulanda izinsiza, ukubhalisela isifundo, ukucela idemo, ukuthenga ngokushesha, noma ukushiya imininingwane yokuxhumana. Alihlosile ukuxoxa "indaba yonke" yenkampani, kodwa kunalokho ukuqondisa umsebenzisi endaweni ethile yokuguqula ngaphandle kokuphazamiseka.
Amakhasi okufikela ngokuvamile athola ithrafikhi evela emikhankasweni ekhokhelwayo, ukumaketha nge-imeyili, noma izixhumanisi eziqondile . Ngakho-ke, agxila kolwazi oluncane oludingekayo ukuze umsebenzisi enze isinqumo: isiphakamiso senani elicacile, izinzuzo, ubufakazi bomphakathi, isiqinisekiso, kanye nokubizelwa esenzweni okuphoqayo. Awekho amamenyu agcwele noma amathebhu angamashumi amabili aphazamisayo.
Nakuba iwebhusayithi ingaba nezinhloso eziningi (ukwazisa, ukuthengisa, ukubeka endaweni, ukufundisa, ukuphendula imibuzo, ukwakha ukwethembeka, njll.) , ikhasi lokufikela cishe linomunye kuphela: ukuguqula lokho kuvakasha kube umholi noma ukuthengisa. Yingakho ukwakheka kwayo kanye nokukopisha kumele kugxile kakhulu.
Uma ufuna ukuba khona okuqinile ku-inthanethi, ukwakha umkhiqizo wakho, nokuthola ukubonakala ku-Google, udinga iwebhusayithi egcwele . Kodwa-ke, uma usuvele unayo iwebhusayithi futhi ufuna ukuqalisa ukukhushulwa okukhethekile, isevisi evelele, noma umkhankaso othize kakhulu, indlela ehlakaniphile kakhulu ukudala ikhasi lokufikela elizinikele ngaleyo njongo.
Amaphutha avame kakhulu kumawebhusayithi (nokuthi ungawagwema kanjani)
Ngemva kokubuyekeza amakhulu amaphrojekthi, kuye kwavela amaphutha amaningi aphindaphindayo kumawebhusayithi okuthiwa “angochwepheshe” . Amaningi alawa abonakala njengemininingwane emincane, kodwa ekugcineni ayonakalisa ulwazi lomsebenzisi futhi athinta kabi i-SEO kanye namazinga okuguqulwa.
Ukungabi nesici sengxoxo esibonakalayo ekhasini ngalinye kuyiphutha elivamile . Abasebenzisi bayaphequlula, banombuzo, futhi ababoni ukuthi bangawubuza kanjani ngokushesha. Inkinobho ye-WhatsApp entantayo noma ibhokisi lengxoxo elihleliwe kuselula nakudeskithophu kungenza umehluko phakathi kokulahlekelwa yi-lead nokuqala ingxoxo yokuthengisa ngokushesha.
Elinye iphutha elivamile ukwakha imenyu eyinhloko ngezithombe esikhundleni sombhalo . Nakuba kungase kubukeke kukhanga, i-Google "ayifundi" izithombe, ngakho-ke ulahlekelwa umthelela wamagama akho angukhiye. Okungcono kakhulu, izinto zemenyu kufanele zisekelwe kumbhalo, futhi uma usebenzisa izithombe, amagama azo efayela kanye nezimfanelo ze-ALT kufanele kulungiselelwe futhi kuhambisane nokuqukethwe.
Amawebhusayithi amaningi ashiya isixhumanisi esicacile esithi "Ikhaya" noma awavumeli ukufinyelela okulula ekhasini eliyisiqalo . Okungenani, ilogo kufanele ixhumeke ekhasini eliyisiqalo ngokuchofoza kanye, futhi ukwengeza inkinobho yokuskrola ngokushesha emakhasini amade kwenza ukuzulazula kube lula kakhulu, ikakhulukazi kumadivayisi eselula.
Imenyu enkulu egcwele ngokweqile ingenye inkinga evamile : izinketho eziningi kakhulu, imibhalo emide kakhulu, amafonti amancane, kanye nokuhlelwa okuxakile. Empeleni, kusebenza kangcono ukuzikhawulela ezintweni ezicacile kakhulu ezingu-5-7, mhlawumbe igama elilodwa noma amabili ngalinye, bese uhlela okusele kube amamenyu amancane ahlelwe kahle noma izingxenye zangaphakathi.
Akusizi futhi ukugcwalisa iwebhusayithi yakho ngezikhangiso noma amabhanela angahlobene nomkhiqizo wakho . Uma uthengisa izinsizakalo zobungcweti, amabhanela amabili noma amathathu angahlobene anele ukudida abasebenzisi, ukubenza babone iwebhusayithi yakho njengengafanele, futhi kubenze bavale ithebhu ngaphandle kokuchofoza ngisho nokunikezwa kwakho.
Izinkampani eziningi zibeka izixhumanisi phansi ngaphandle kwanoma yiliphi isu futhi ngokuqukethwe okungafanele . Le ndawo kufanele iqukathe ulwazi olufushane noluwusizo: imininingwane yokuxhumana, izixhumanisi zomthetho (isaziso sezomthetho, inqubomgomo yobumfihlo, amakhukhi), ukufinyelela okusheshayo ezigabeni ezibalulekile, futhi, okungenani, ukubizelwa kwesibili esenzweni. Gwema izixhumanisi eziningi ezingangezi inani.
Ngokombono we-SEO, elinye lamaphutha amakhulu ukusebenzisa kakhulu izihloko ze-H1 kubhulokhi ngayinye . Ngobuchwepheshe, kufanele kube ne-H1 eyodwa kuphela ekhasini ngalinye, okumaka isihloko esiyinhloko sokuqukethwe. Izingxenye ezisele zihlelwe nge-H2, H3, njll., okudala uhlu olunengqondo oluqondakala kalula izinjini zokusesha.
Ukuntuleka kwezinkinobho ezibonakalayo zemidiya yokuxhumana nabantu noma izinketho zokuxhumana ezingacacile nakho kuyinkinga evamile . Uma umsebenzisi esekufundile okuqukethwe kwakho futhi eqiniseka, udinga ukwenza kube lula kakhulu ngaye ukuxhumana nawe, ukukushayela ucingo, noma ukukulandela ezinkundleni zokuxhumana nabantu. Ngaphandle kwalokho, ithuba liseduze nje ngokuchofoza.
Izindleko zewebhusayithi eMexico kanye nezici ezithonya intengo
Ukubala intengo yewebhusayithi ngaphandle komongo kufana nokucela ikhotheshini yendlu ngaphandle kokucacisa ukuthi ufuna amakamelo okulala amangaki . Noma kunjalo, amanani anengqondo anganikezwa emakethe yaseMexico ngokusekelwe ohlotsheni lwephrojekthi.
Ikhasi lokufika elilula, elenzelwe ukubamba amakhasimende noma ukuthengisa umkhiqizo noma isevisi eyodwa, ngokuvamile libiza phakathi kuka-2.000 no-2.500 MXN . Lokhu kufaka phakathi ukwakheka, isakhiwo, ikhophi eyisisekelo, kanye nokuhlanganiswa nefomu lokuxhumana noma i-sales funnel oyisebenzisayo emikhankasweni yakho.
Iwebhusayithi yenkampani enezigaba ezingaba yisihlanu (Ikhaya, Amasevisi, Mayelana Nathi, Ibhulogi, Oxhumana Nathi, isibonelo) ingaba phakathi kuka-3.000 no-10.000 MXN . Intengo iyahlukahluka kuye ngokuthi okuqukethwe kungakanani, ukuthi kukhona ibhulogi, uma kudingeka izilimi eziningi, izithombe ezinyakazayo, izigaba ezithile, ifomu elithuthukisiwe, njll.
Uma sibheka ezitolo eziku-inthanethi noma amasayithi e-e-commerce, ububanzi bentengo bubanzi . Isayithi le-e-commerce elinenqola yokuthenga ehlakaniphile, izincazelo zomkhiqizo ezinemininingwane, isango lokukhokha, ukuphathwa kwempahla, kanye nezigaba ezihlelwe kahle ngokuvamile zisukela ku-7.000 kuya ku-20.000 MXN noma ngaphezulu, kuye ngekhathalogi, ukuhlanganiswa, kanye nokwenza ngezifiso.
Lezi zintengo ngokuvamile zifaka phakathi iphakheji yengqalasizinda eyisisekelo : ukusingathwa, isizinda, isitifiketi se-SSL, isizindalwazi (uma kudingeka), ukudalwa kwama-akhawunti e-imeyili ngesizinda, kanye nokusethwa kwepulatifomu yokuqala. Ngaphandle kwalokho, ihadiwe engcono, izinsiza ezengeziwe, kanye nobunzima obukhulu bobuchwepheshe kuzoholela ezindlekweni eziphakeme.
Ukusingathwa kwewebhu "yikhaya" lapho iwebhusayithi yakho ihlala khona ; ikhwalithi yayo ithinta ngqo isivinini, ukuzinza, kanye nokuphepha. Kunezinhlelo zokubamba ezabiwe ezingabizi kakhulu eziqala ku-pesos ezingamakhulu ambalwa ngonyaka, kuze kufike kumaseva noma ama-VPS azinikele anezindleko eziphakeme kakhulu, ezifanelekile kumaphrojekthi amakhulu, izitolo eziku-inthanethi ezinabantu abaningi, noma isofthiwe eyenziwe ngokwezifiso.
Ngakolunye uhlangothi, isizinda yigama elihlonza iwebhusayithi yakho ku-inthanethi . Izandiso ezijwayelekile njenge-.com zivame ukushibhile, kanti izindawo (.mx, .com.mx) noma izizinda ezithile zingahluka ngentengo. Uma isizinda sesivele sibekwe ezingeni futhi sinerekhodi elihle, inani laso likhuphuka kakhulu.
Udinga futhi ukucabangela izindleko eziphindaphindayo: ukuvuselelwa kwesizinda kanye nokusingatha kwaminyaka yonke, amalayisense angaba khona ama-plugin noma amathempulethi e-premium, futhi, okubaluleke kakhulu, ukulungiswa kwewebhusayithi . Insizakalo yokulungisa yobungcweti ingasukela ku-3.000 kuya ku-6.000 MXN ngonyaka, kuye ngokuthi izibuyekezo zingakanani, ama-backups, ukwesekwa, ukuthuthukiswa, kanye nokushicilelwa kokuqukethwe.
Intengo yesitolo esiku-inthanethi kanye nezinto ezibalulekile zobuchwepheshe
Ukusetha isitolo esiku-inthanethi esibalulekile kuhilela ukucabanga hhayi nje ngomklamo, kodwa futhi nangengqalasizinda yonke esekelayo . Ikhathalogi encane enemikhiqizo engu-20 ayifani nepulatifomu enezinto eziningi, izihlungi ezithuthukisiwe , izindlela eziningi zokukhokha, kanye nokuthunyelwa kwamanye amazwe.
Uma unquma ukuyidala ngokwakho usebenzisa amapulatifomu afana ne-Shopify, i-Wix, i-WordPress, i-GoDaddy, noma afanayo, uzoba nenzuzo yezindleko , kodwa kuzodingeka utshale isikhathi futhi ufunde ukuthi ungawalungisa kanjani amathempulethi, ulungiselele izinkokhelo, ukuthunyelwa, intela, ukuphepha, kanye nokuqukethwe. Kumabhizinisi alula, kungaba yindawo enhle yokungena; ungahlanganisa ngisho namathempulethi namalayibrari afana ne-React ukuze uthuthukise ulwazi lomsebenzisi.
Ukuze uthole iphrojekthi eqinile kakhulu enezinqubo ezenziwe ngokwezifiso kakhulu, ngokuvamile kungcono ukuqasha inkampani yokuklama iwebhu yobungcweti noma unjiniyela okhethekile . Ithempulethi yesitolo esiku-inthanethi eklanywe kusengaphambili ingabiza phakathi kuka-2.000 no-10.000 MXN, kodwa ikuphoqa ukuthi uzivumelanise nezici ezizenzakalelayo futhi ingahluleka uma ibhizinisi lakho linezidingo ezithile.
Isitolo esiku-inthanethi esenziwe ngokwezifiso, esilungiselelwe ngokwemisebenzi yebhizinisi lakho, ngokuvamile sisukela ku-8.000 kuya ku-25.000 MXN noma ngaphezulu . Lokhu kufaka phakathi izici ezihlukile, ukuhlanganiswa nezinhlelo ze-ERP noma ze-CRM, izinhlelo zokubhukha, izinjini zamanani, imithetho yesaphulelo eyinkimbinkimbi, nokuningi.
Ngasohlangothini lobuchwepheshe, izici eziningana zithonya isabelomali kanye nokusebenza . Ukusingathwa kwe-e-commerce kuvame ukuba nzima kakhulu kunokusingathwa kwamawebhusayithi anolwazi ngenxa yethrafikhi ephezulu ngesikhathi esisodwa, ukusebenza kwesizindalwazi, kanye nezikhathi zezivakashi eziphakeme kakhulu. Ungakhetha amaseva abiwe alungiselelwe izitolo ezincane noma amaseva azinikele noma ukusingathwa kwamafu kwamaphrojekthi amakhulu.
Ama-database (i-MySQL, i-PostgreSQL, i-SQL Server, i-Oracle, i-MongoDB, njll.) angenye into okufanele icatshangelwe . Usayizi wekhathalogi yakho, inani lama-oda nabasebenzisi, idatha yomlando ofuna ukuyigcina, kanye nohlobo lwemibiko oyidingayo konke kuthonya usayizi kanye, ngakho-ke, intengo.
Ungakhohlwa isitifiketi sokuphepha se-SSL kanye nokusetshenziswa kwephrothokholi ye-HTTPS , ebalulekile ekubetheleni ulwazi oluhamba phakathi kwesiphequluli neseva, ukuvikela idatha ebucayi (ikakhulukazi ezitolo eziku-inthanethi) nokugwema izexwayiso noma izinkinga "zesayithi elingavikelekile" njengephutha le- 404 kuziphequluli zesimanje.
Indlela yokudala iwebhusayithi yamahhala yebhizinisi lakho (uma unesabelomali esincane)
Uma uqala iphrojekthi ngemali encane, kuvamile kakhulu ukuthi isabelomali sakho sokuklama iwebhu sibe nemingcele noma singabi khona . Kulezo zimo, kunengqondo ukusebenzisa amapulatifomu wamahhala noma amahhala akuvumela ukuthi uqalise iwebhusayithi eyisisekelo ngaphandle kokuchitha imali eningi.
Amathuluzi afana ne-Canva, i-Google Sites, noma i-Jimdo akuvumela ukuthi udale amawebhusayithi amahle ngaphandle kokuthinta noma iyiphi ikhodi . Ngokuvamile asebenza ngamathempulethi okudonsa nokulahla, futhi yize izinketho zokwenza ngokwezifiso zilinganiselwe kakhulu, zanele ukuqinisekisa umbono, ukwakha ubukhona bokuqala ku-inthanethi, noma ukukuqalisa ngenkathi ibhizinisi lakho liqala.
Inqubo evamile ihilela ukubhalisa epulatifomu, ukukhetha umklamo oyisisekelo ohambisana nomkhakha wakho, bese wenza ngokwezifiso umbhalo, izithombe, nemibala . Kuzodingeka unqume ukuthi uzodala ikhasi lokufikela eligxile esipeshelini esithile noma isayithi elincane elinezigaba eziningana eziyisisekelo (mayelana nathi, izinsizakalo, ukuxhumana, njll.).
Ngisho noma kumahhala, kubalulekile ukuqaphela okuqukethwe : chaza ngokucacile izinsizakalo zakho, dala isigaba esithi "Mayelana Nathi" esithembekile, chaza ngokucacile inkinga oyixazululayo, faka imininingwane yokuxhumana ebonakalayo, futhi, uma kungenzeka, isibonelo sobufakazi noma somsebenzi. Gwema okuqukethwe okuvamile kwe-"lorem ipsum" okungasho lutho ngomkhiqizo wakho.
Izithombe kufanele zibe zangempela noma okungenani zihambisane nomkhiqizo wakho futhi zibe nekhwalithi enhle . Okungcono kakhulu, akufanele zifakwe amaphikseli ezikrinini ezinkulu, kodwa futhi akufanele zibe nkulu kangangokuthi zehlisa isikhathi sokulayisha, ikakhulukazi kumadivayisi eselula. Futhi uma uzofaka amavidiyo, indlela ewusizo kakhulu ukuwagcina ku-YouTube bese uwafaka kuwebhusayithi ukuze ugweme ukulayisha ngokweqile iseva.
Lezi zinhlobo zamapulatifomu zisebenza njengesisekelo: zikuvumela ukuthi ube nokuthile okuhle ku-inthanethi ngenkathi uhlela, ulondoloza, noma uqinisekisa ibhizinisi lakho . Kamuva, njengoba izinto zikhula, into ehlakaniphile okufanele uyenze ukushintshela kuwebhusayithi yobungcweti enesizinda sayo, ukusingathwa okuthembekile, kanye nomklamo olungiselelwe izinhloso zakho.
Indlela yokukhangisa iwebhusayithi yakho ku-Facebook ukuze uhehe izivakashi
Uma iwebhusayithi yakho isiku-inthanethi, umsebenzi wangempela uqala: ukuheha ithrafikhi efanelekile . Enye yezindlela eziqondile nezilawulekayo zokwenza lokhu, ikakhulukazi ekuqaleni, ukusebenzisa imikhankaso ekhokhelwayo ku-Facebook kanye ne-Meta ecosystem (Instagram, Messenger, Audience Network).
Isinyathelo sokuqala ukudala okuthunyelwe okuchaza ngokucacile isipho sakho , bese usebenzisa inketho ethi "Boost Post" noma i-Ads Manager ukuze uqalise umkhankaso onomgomo othi "Thola ithrafikhi eyengeziwe yewebhusayithi." Lokhu kutshela i-Facebook ukuthi ufuna ukuchofoza ku-URL yakho, hhayi "ukuthandwa" kuphela.
Esikhangisweni, isihloko nombhalo kufanele kucace futhi kuqukethe amagama ikhasimende lakho elizowafuna . Uma unikeza, isibonelo, ukuvikela uphahla eMexico City, into eqondile njenge-"Professional Waterproofing Services eMexico City" ichaza isevisi nendawo, futhi isiza ekuhlungeni izithameli zakho.
I-URL yendawo okufanele uyivakashele kufanele ikhombe ekhasini elifanele neliklanywe kahle , mhlawumbe ikhasi lokufikela noma isigaba sesevisi ethile, hhayi ikhasi eliyisiqalo elijwayelekile. Okulandelayo, ukhetha ilebula yenkinobho (i-CTA): “Cela i-aphoyintimenti,” “Funda kabanzi,” “Xhumana nathi,” “Thenga manje,” njll., kuye ngokuthi ufuna umsebenzisi enzeni.
Ungangeza futhi isiteshi sokuxhumana ngqo esikhangisweni, njenge-WhatsApp, Messenger, noma ucingo . Ezindaweni eziningi, ukuhlanganisa ukuvakasha kwewebhusayithi nomyalezo we-WhatsApp osheshayo ukuphendula imibuzo nokuvala ukuthengisa kusebenza izimanga.
Ukuhlukaniswa kwezilaleli kubalulekile : chaza indawo (idolobha, isifunda, noma izwe), ubudala, ubulili (uma kusebenza), izintshisekelo, kanye nokuziphatha. Uhlelo ngokwalo luphakamisa izithameli ezihlobene, futhi ungagcina njalo lezo ezisebenza kahle kakhulu ukuze uzisebenzise kabusha emikhankasweni yesikhathi esizayo.
Ngokuphathelene nesabelomali sakho sansuku zonke, awudingi ukuchitha imali eningi ekuqaleni . Ungaqala ngemali encane, uhlole ukuthi zingaki izinkinobho kanye nama-lead owakhayo, bese ulungisa ukutshalwa kwezimali kwakho, ukukopisha, kanye nezimpahla zokudala ngokusekelwe emiphumeleni. Ubuhle bokukhangisa ku-inthanethi bulele ngqo kuleli khono lokulinganisa nokwenza ngcono.
Ukukhetha igama lesizinda elifanele lewebhusayithi yakho
Igama lakho lesizinda lingenye yalezo mininingwane ebonakala incane kodwa yenza umehluko omkhulu ngokuhamba kwesikhathi . Yigama abantu abazolisebenzisa ukukusesha, lelo ozolisebenzisa kumakhadi ebhizinisi, emikhankasweni, ezinkundleni zokuxhumana, kanye nakuma-invoyisi. Kuwukuhlakanipha ukulikhetha ngokucophelela kusukela ekuqaleni.
Okungcono kakhulu, kufanele kube lula ukulibiza, kube lula ukulipela, futhi kube mfushane ngangokunokwenzeka ngokwengqondo . Uma lifaka igama lomkhiqizo wakho, liphelele; uma lingafaka futhi igama elingukhiye elichazayo lensizakalo yakho ngaphandle kokuba yi-tongue twister, kungcono nakakhulu.
Ama-domain asezingeni eliphezulu (ama-TLD) avame kakhulu yi-.com, .com.mx, .mx, .net, .es, .org, njll. Kumaphrojekthi agxile emhlabeni wonke noma indlela ejwayelekile, i-.com ihlala iyinkosi. Uma ibhizinisi lakho lingelendawo futhi lisebenza, isibonelo, eMexico kuphela, ukunwetshwa kwendawo kungaqinisa lokho kugxila kwendawo.
Kungumqondo omuhle futhi ukucabangela izinketho eziningana zesizinda uma kwenzeka ukukhetha kwakho kokuqala sekuthathiwe . Zama ukugwema ama-hyphen, izinhlamvu ezingavamile, noma inhlanganisela engavamile okungaba nzima ukuyisho ngocingo noma ukuyikhumbula.
Esinye isici izindleko nomlando wesizinda . Izizinda eziningi "ezintsha" zinentengo efanelekile, kodwa uma uthenga isizinda esivele sikhona, esinephrofayili enamandla ye-backlink noma igama elikhangayo kakhulu, intengo yaso ingaba phezulu kakhulu. Ngaphambi kokutshala imali eningi, kufanelekile ukuhlola umlando waso we-SEO.
Izibonelo zemiklamo yewebhu yobungcweti esebenzayo
Ukuze uqonde ukuthi yini eyenza iwebhusayithi ibe ngochwepheshe ngempela, akukho okungcono kunokubuka izibonelo zomhlaba wangempela ezivela emikhakheni ehlukene : ezempilo, ezokuthutha, ezokuthengisa, izinsizakalo zasekhaya, izindawo ezithile kakhulu... Zonke zabelana ngamaphethini acacile esakhiwo, okuqukethwe, kanye nokuqondiswa kokuguqulwa.
Emkhakheni wezokunakekelwa kwempilo, isibonelo, iwebhusayithi ye-otolaryngology egxile ezinkingeni zezindlebe, ukunambitheka, kanye nephunga ingaqala ngesibhengezo esibonakalayo kakhulu , esiguquguqukayo esinethimba lezokwelapha elimomothekayo nelizethembayo, elihambisana nombhalo ocacile mayelana nezimo abazelaphayo kanye nezinzuzo zokwelapha kwabo. Kusukela ekhasini eliyisiqalo, inkinobho evelele ivumela abasebenzisi ukuthi babhukhe i-aphoyintimenti ngokushesha, kungaba ngefomu, ucingo, noma i-imeyili.
Izithombe ezikulezi zinhlobo zamawebhusayithi ngokuvamile zingezokuqala, azithathwe ezithombeni zesitoko ezijwayelekile , ezinikeza ubuqiniso. Zihambisana nezigaba ezichaza izindlela zokwelapha ezahlukene ngendlela elula, isigaba mayelana nesizinda sikadokotela oyinhloko (izifundo, ulwazi, izethulo, njll.), kanye nemephu ye-Google enendawo eqondile yomtholampilo, ehlanganiswe nokubuyekezwa kwangempela.
Emkhakheni wezokuthutha ezizimele zokunethezeka, isibonelo esihle sokuklama iwebhu yobungcweti yilesi esenza umthelela osheshayo ngevidiyo esezingeni eliphezulu elayisha ngokushesha futhi ibonise uhlobo lwezimoto, isimo esikhululekile, kanye nendawo lapho isebenza khona (isibonelo, iCabo San Lucas). Umgomo waleli khasi eliyisiqalo ucacile kakhulu: ukuvumela umsebenzisi ukuthi abhukhe ngezinyathelo ezintathu ezilula.
Phezulu, ngokuvamile uzothola izinombolo zocingo ezichofozekayo, ifomu elilula lokukhetha imvelaphi yakho, indawo oya kuyo, uhlobo lwemoto, kanye nosuku , kanye nenkinobho ebonakalayo yokuqedela ukubhukha. Amanani abalwa ngokushesha, umklamo uyaphendula ngokugcwele, futhi iwebhusayithi iqoqa ulwazi oludingekayo ukuze i-ejenti ikwazi ukuqinisekisa isevisi ngocingo noma nge-imeyili.
Ebhizinisini lefenisha, iwebhusayithi yobungcweti ihlanganisa ibhanela elikhulu elinezingcezu zesizini ezifakiwe kanye nekhathalogi ehlelwe kahle ngezigaba (igumbi lokuhlala, igumbi lokulala, labantwana, ihhovisi, njll.), izithombe zomkhiqizo ezisezingeni eliphezulu, kanye nenketho yokubuka iwebhusayithi ngezilimi eziningana uma inezithameli zomhlaba wonke.
Ukuba khona njalo kwezithonjana zezokuxhumana kanye nenkinobho ye-WhatsApp entantayo kwenza kube lula ukuxhumana okuqondile , kuyilapho isigaba sebhulogi noma sogqozi sisiza nge-SEO futhi sibonisa ukuthi ifenisha ibukeka kanjani ezilungiselelweni zangempela. Konke lokhu kulethwa ngezikhathi zokulayisha ezisheshayo kakhulu kanye nokuzulazula okubushelelezi, ngisho naku-4G.
Isibonelo esithakazelisayo ezinkonzweni zokupenda ekhaya sibonisa ukuthi ividiyo emfushane, ehlelwe kahle ingaveza kanjani ubungcweti ngokushesha : iqembu eligqoke iyunifomu, amathuluzi ekhwalithi, izigcawu zomsebenzi emakhaya angempela… Ngakolunye uhlangothi lwevidiyo, ifomu elinezinkambu ezingu-3-4 kuphela (igama, i-imeyili, ifoni, amazwana) ukucela ikhotheshini ngaphandle kwezinkinga.
Isigaba samaphrojekthi sigcwele izithombe zokuqala "zangaphambi nangemva" kanye nezincazelo ezinemininingwane zamaphrojekthi aqediwe , esikhundleni sezithombe zesitoko ezingezona ezomuntu siqu. Isigaba semibuzo evame ukubuzwa siphendula imibuzo evamile (amanani ngemitha yesikwele, izinhlobo zopende, izinsuku zokugcina), kanye nenkinobho evelele ye-WhatsApp ehambisana nomsebenzisi kuyo yonke iwebhusayithi.
Ezindaweni ezithile ezifana nokuhlanza izingubo zomshado neze-quinceañera, okuqukethwe kwekhwalithi kubalulekile . Lezi zinhlobo zamawebhusayithi zivame ukuchaza ngokuningiliziwe izinqubo zokuhlanza, ukunakekelwa okutholwa yingubo ngayinye, isikhathi, izingozi, kanye neziqinisekiso. Izithombe zibonisa izingubo zangempela, ezihlanzekile, hhayi amakhathalogi ajwayelekile.
Ihlanganisa isigaba sobufakazi esivelele, ifomu lokucela ukulandwa ekhaya, kanye nebhena elinezithombe eziveza imizwa nokwethembana . Isendlalelo sibonisa lonke ulwazi lokuxhumana, izixhumanisi zezokuxhumana, imephu yendawo, amahora okuvula, kanye nesixhumanisi esiqondile se-WhatsApp, kususa noma yikuphi ukungezwani lapho ucela ulwazi.
Okuqukethwe kwewebhu okuthengisayo: i-UX, i-SEO, ukusebenza, kanye nokuphepha
Ekuklanyweni kwewebhu kobungcweti, okuqukethwe akugcwalisi: kuyinjini yokuthengisa . Kumelwe kucace, kube qotho, kugxile ezidingweni zomsebenzisi, futhi kuhambisane nezinhloso zebhizinisi. Kodwa futhi kudinga ukuhlelwa ngendlela i-Google eyiqondayo futhi enikeza ulwazi olujabulisayo lomsebenzisi.
I-UX (isipiliyoni somsebenzisi) ihlanganisa konke umuntu akuzwayo kusukela ngesikhathi engena kwiwebhusayithi yakho kuze kube yilapho ehamba : ukuthi kulula kangakanani ngaye ukuthola lokho akufunayo, ukuthi umbhalo ulula ukuwufunda, ukuthi izinkinobho zicacile, ukuthi imenyu inengqondo, ukuthi inqubo yokuthenga ilula, ukuthi iwebhusayithi "izwakala" ishesha futhi iqinile, noma ngabe inezinkinga.
Ukuze uthole ulwazi oluhle lomsebenzisi, isivinini sokulayisha sibalulekile . Lokhu kufaka phakathi izithombe ezilungiselelwe kahle kumafomethi esimanje njenge-WebP noma i-AVIF, ikhodi ye-HTML, i-CSS, ne-JavaScript ehlanzekile neyinciphisiwe, ukugcinwa kwesikhashana, futhi, ezimweni eziningi, amanethiwekhi okulethwa kokuqukethwe (ama-CDN) akhonza izinsiza ezimile ezivela kumaseva aseduze nomsebenzisi.
I-SEO iyasebenza ukuze okuqukethwe kutholakale ezinjinini zokusesha . Lapha, kubalulekile ukusebenza ezihlokweni ezikhangayo kanye nezincazelo ze-meta, izihloko ezilandelanayo, umbhalo wokuqala nowekhwalithi ephezulu, ukuxhumanisa kwangaphakathi okuvumelanayo, idatha ehlelekile lapho kufanele khona, kanye nokwakhiwa okuklanyelwe ukwenza kube lula ukukhomba nokuzulazula.
Ngokuphathelene nokuphepha, ngaphezu kwe-SSL ne-HTTPS, kunezinye izinto eziningana ezisetshenziswayo : amafomu avikelwe ngama-captcha ukuvimbela ugaxekile nokuhlaselwa okuzenzakalelayo, ukuqinisekiswa kwedatha ohlangothini lweseva, ukwenziwa kwamakhophi ngokuzenzakalelayo, izibuyekezo ezivamile ze-CMS, izingqikithi nama-plugin, kanye nezinqubomgomo zobumfihlo ezibonakala nezicacile kanye nama-cookie.
Ukufinyeleleka kungenye insika yomklamo wobungcweti wanamuhla . Kuhilela ukusebenzisa umbhalo we-ALT ochazayo ezithombeni, umehluko ofanele wombala phakathi kombhalo nesizinda, osayizi befonti abafundekayo, ukuzulazula kwekhibhodi, kanye nokuhambisana nezifundi zesikrini, ukuze abantu abanamakhono ahlukene bakwazi ukusebenzisa iwebhusayithi ngaphandle kwezithiyo.
Uma konke lokhu kuhlanganiswa — ukwakheka okucophelelayo, ukusebenza kahle, okuqukethwe okuhle, i-UX, i-SEO, ukuphepha kanye nokufinyeleleka — kudala iwebhusayithi engagcini nje “ngokubukeka kahle” , kodwa futhi ekhuthaza ukwethenjwa, eguqula kangcono, ebekwe ezingeni elingcono futhi ebekezelela ukuhlolwa kwesikhathi ngokuphindaphinda okuncane.
Ngamafuphi, umklamo wewebhu wobungcweti uwukutshalwa kwezimali okukusiza ukuthi ufinyelele abantu abaningi, ukhulume kangcono ngenzuzo yakho, futhi uguqule ukuvakasha okungaziwa kube amakhasimende angempela ; lapho ucabanga kakhulu ngewebhusayithi yakho njengempahla yebhizinisi eliphilayo hhayi nje incwajana eku-inthanethi, kuzoba lula ngayo ukukhiqiza imiphumela elinganisekayo neqhubekayo.
