Indlela yokuthuthukisa isivinini sokulayisha sewebhusayithi

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Umbono wokuqala webhizinisi lakho eliku-inthanethi awugcini nje ngomklamo noma umbhalo: umayelana nokuthi iwebhusayithi yakho ilayisha ngokushesha kangakanani uma othile echofoza. Uma ikhasi lithatha imizuzwana engaphezu kwemibili ukuvela, umsebenzisi ngeke acabange kabili: uzobuyela emuva, avakashele enye iwebhusayithi, futhi ithuba lakho lokuthengisa lizonyamalala ngaphandle kokuthi abone nokuthi yini onayo.

Isivinini sokulayisha iwebhusayithi esihamba kancane sandisa izinga lakho lokubuyela emuva, senza idumela lakho le-inthanethi libe libi kakhulu, sinciphise ukuguqulwa, futhi silimaze i-SEO yakho. Izindaba ezinhle ukuthi, ngamathuluzi afanele kanye nokulungiswa okumbalwa kobuchwepheshe (okuningi kwawo okulawuleka kalula), ungasheshisa kakhulu isayithi lakho futhi uliguqule libe iwebhusayithi esheshayo, eqinile elungele ukuncintisana ku-Google.

Iyini ngempela isivinini sokulayisha iwebhusayithi?

Uma sikhuluma ngesivinini sekhasi, sibhekisela esikhathini esithathayo kusukela lapho othile ecela i-URL kuze kube yilapho ikhasi livela kusiphequluli sakhe. Akukhona nje kuphela "okuthile okubonakala esikrinini," kodwa mayelana nokuqukethwe okuyinhloko okubonakalayo kanye newebhusayithi esabela kahle ekuchofozweni.

Ngokwezinto ezingokoqobo, ikhasi libhekwa njengelishesha ngokwamukelekayo uma lilayisha ngaphansi kwemizuzwana emi-3; noma yini engaphansi kwemizuzwana emi-2 isivele ingumphumela omuhle kakhulu. Izifundo ezahlukahlukene zibonisa ukuthi cishe abasebenzisi abangama-47% balindele ukuthi iwebhusayithi ilayishe ngemizuzwana emi-2 noma ngaphansi, kanti cishe abangama-40% bayashiya isayithi lapho ukulinda kudlula imizuzwana emi-3.

Leli jubane lilinganiswa ngama -metric ahlukene okusebenza kwewebhu (i-Core Web Vitals nezinye), okusisiza siqonde ukuthi inkinga isezithombeni, kuseva, kukhodi, kumaskripthi ezinkampani zangaphandle, noma inhlanganisela yakho konke okungenhla.

Ngamafuphi: isivinini sokulayisha umuzwa wesivinini obonwa ngumsebenzisi, osekelwa idatha yobuchwepheshe elinganisekayo esivumela ukuthi siyisebenzise kahle.

Kungani kubaluleke kangaka ukwenza ngcono isivinini sokulayisha

Ijubane lewebhusayithi yakho lithinta ngqo izindawo ezintathu ezibalulekile: ulwazi lomsebenzisi, ibhizinisi (ukuthengisa, ama-lead, oxhumana nabo), kanye nokubekwa kwezinjini zokusesha. Ukuyishaya indiva kusho ukwamukela ukuthi abasebenzisi abaningi bazohamba ngaphandle kokuxhumana nawe.

Ngokombono womsebenzisi, iwebhusayithi esheshayo ivumela ukuxhumana okusheshayo : ukuzulazula phakathi kwezigaba, ukugcwalisa amafomu, ukwengeza imikhiqizo enqoleni, noma ukufunda isihloko esiphelele ngaphandle kokuphazamiseka noma ukugxuma okungazelelwe kokuqukethwe.

Ngokwebhizinisi, ngisho nokubambezeleka okuncane kakhulu kwenza umehluko. Izifundo zibonisa ukuthi ukwanda kwama -millisecond ayi-100 kuphela (ingxenye eyodwa kweziyishumi zomzuzwana) esikhathini sokulayisha kungasho ukwehla cishe ngo-7% kwesilinganiso sokuguqulwa. Esitolo esiku-inthanethi, lowo umehluko phakathi kokuvala ukuthengisa nokuba nekhasimende elishiya inqola yalo.

Ku-SEO, i-Google ibilokhu icacile: isivinini kanye nolwazi lokulayisha kuyizinto ezibeka amazinga. Isayithi elihamba kancane livame ukuba ngaphansi, linezimbuku eziningi, isikhathi esincane esichithwa kusayithi, futhi ngenxa yalokho, ukubonakala okuncane kwezinto eziphilayo uma kuqhathaniswa namawebhusayithi asheshayo ancintisana ngamagama angukhiye afanayo; uma ufuna ukwazi ukuthi ungayithuthukisa kanjani izinga lewebhusayithi yakho, ukuthuthukisa izinga lewebhusayithi yakho kuyisiqalo esihle.

Ngaphezu kwalokho, iwebhusayithi elula yenza kube lula nge -Googlebot ukukhasa amakhasi amaningi ngesikhathi esincane, okubalulekile kumasayithi amakhulu noma lawo anezibuyekezo ezivamile. Uma iseva yakho ihamba kancane, ukukhasa kunqunyelwe, futhi izingxenye zokuqukethwe kwakho zithatha isikhathi eside ukukhonjwa noma zingase zingatholakali.

Izilinganiso ezibalulekile zokulinganisa isivinini sokulayisha

Ukuze uthuthukise isivinini ngempela, umbono wokuthi "kubonakala kuhamba kancane" noma "kubukeka kushesha" akwanele; udinga idatha eqondile yokuthi iwebhusayithi yakho ilayisha kanjani . Amathuluzi esimanje (i-PageSpeed ​​​​Insights, i-Lighthouse, i-GTmetrix, njll.) athembele ochungechungeni lwezilinganiso ezijwayelekile.

Ezinye zezona ezibaluleke kakhulu ngo-2024 yilezi ezilandelayo, eziningi zazo zifakiwe ku-Google's Web Vitals:

• Upende Wokuqala Ogculisayo (FCP)Isikhathi kuze kube yilapho okuqukethwe kokuqala okuwusizo (umbhalo, isithombe, isithonjana, njll.) kuvela esikrinini. Lokhu kuthonya umuzwa wokuthi "iwebhusayithi iyaphila".
• Upende Olukhulu Kunayo Yonke (i-LCP)Lokhu kulinganisa ukuthi kuthatha isikhathi esingakanani ukuthi isici esiyinhloko sokuqukethwe esibonakalayo (isithombe esikhulu, ibhlogo lombhalo eligqanyisiwe, njll.) silayishwe. Okungcono kakhulu, kufanele sigcinwe ngaphansi kwemizuzwana engu-2,5.
• Ukuhlelwa Kokuhleleka Okuqoqekayo (CLS)Lokhu kulinganisa ukuthi zingaki izinto ezihambayo ngenkathi ikhasi lilayisha. Inani eliphezulu le-CLS libangela lowo muzwa ocasulayo wokuskrola umbhalo, okwenza uchofoze ngephutha lapho ubungahlosile khona.
• Ukubambezeleka Kokufaka Kokuqala (FID) noma ama-metric okusebenzisana alinganayo: lokhu kuhlola ukuthi kuthatha isikhathi esingakanani iwebhusayithi ukuphendula esenzweni sokuqala somsebenzisi (chofoza, thepha, njll.). Inani eliphansi libonisa ukuthi isayithi liyaphendula.
• Inkomba Yesivinini (SI): ikhombisa ukuthi okuqukethwe kuboniswa ngokushesha kangakanani esikrinini, kucatshangelwa yonke inqubo yokulayisha.
• Isikhathi Sokusebenzisana (i-TTI): isikhathi kuze kube yilapho ikhasi selisebenziseka ngokugcwele, ngaphandle kokuvinjelwa yizikripthi ezisindayo noma ezinye izinqubo.

Lezi zilinganiso zikuvumela ukuthi ubone ukuthi inkinga isekubonisweni kokuqala, ukuzinza kokubona, noma ukusebenzisana , bese usebenzisa izinyathelo ezithile (lungisa izithombe, hlehlisa i-JavaScript, thuthukisa iseva, njll.).

I-CMS ithinta kanjani ukusebenza futhi kungani kufanele ucabangele izinketho ezingenamakhanda?

Uhlelo lokuphatha okuqukethwe (i-CMS) olusebenzisayo (i-WordPress, i-Drupal, i-Shopify, uhlelo olwakhelwe ngokwezifiso, njll.) luthinta kakhulu isivinini sokulayisha. I-CMS ngayinye inokwakheka kwayo, usayizi wesisekelo, indlela yokukhiqiza i-HTML, kanye nendlela yokulayisha izinsiza.

I-CMS elungiselelwe kahle ingaphatha izinsiza ngempumelelo , ikhonze i-HTML elula, futhi ihlinzeke ngokugcinwa kwesikhashana, kuyilapho ukufakwa okungahlelekile, okugcwele ama-plugin namathempulethi asindayo, kungalibazisa iwebhusayithi ngendlela engenakulungiswa, kungakhathaliseki ukuthi ulungisa kangakanani ezinye izici.

Kumaphrojekthi ahlose ukusebenza okuphezulu, ama-CMS angenamakhanda aya ngokuya evame kakhulu . Kule ndlela, i-backend ephethe okuqukethwe ihlukaniswa kusuka ku-frontend ekubonisayo, futhi ungqimba olubonakalayo luvame ukwakhiwa ngezinhlaka zesimanje (i-React, i-Vue, i-Next, njll.) ezilungiselelwe kakhulu ukusebenza.

Indlela engenamakhanda ivumela izikhathi zokulayisha ezincishisiwe , ukuphakelwa kokuqukethwe ngama-API, kanye nokusebenzisa amasu afana nokunikeza kusengaphambili okungaguquki noma ukukhiqiza okukhushulwayo, ukuthuthukisa isivinini esibonwayo ngaphandle kokulahlekelwa ukuguquguquka kanye nokukhula.

Indlela yokuthuthukisa isivinini sokulayisha iwebhusayithi yakho

Uma kukhulunywa ngokuthuthukisa ukusebenza, inhlanganisela yomklamo omuhle, okuqukethwe, kanye nemikhuba yobuchwepheshe yenza umehluko omkhulu. Akukhona mayelana nokusebenzisa icebo elilodwa lomlingo, kodwa kunalokho mayelana nokuhlanganisa izinguquko eziningana ezihambisanayo.

Sizobuyekeza amasu ayinhloko avela eziqondisweni ezinhle kakhulu futhi, uma ehlanganisiwe, avame ukunikeza ijubane elikhulu ezikhathini zokulayisha kanye namaphuzu avela kumathuluzi afana ne-PageSpeed ​​​​noma i-GTmetrix.

Umklamo nokuqukethwe: okuncane kukhulu

Isinyathelo sokuqala ukuhlola iwebhusayithi yakho ngokujulile bese uzibuza ukuthi konke okubonayo kuyadingeka ngempela yini. Umklamo ogcwele kakhulu unzima, kunzima ukuwuqonda, futhi wehlisa kakhulu isikhathi sokuqala sokulayisha.

Ikhasi lasekhaya livame ukuba yinkinga kakhulu; indlela yokuklama iwebhu yobungcweti ibeka phambili izinto ezibalulekile futhi ithuthukise isivinini sokulayisha. Kuyalingeka ukuyigcwalisa ngamaslayida, amavidiyo, ama-animation, amagalari, kanye namabhulokhi angenamkhawulo wokuqukethwe, kodwa lokhu kuphoqa abasebenzisi ukuthi balinde isikhathi eside kakhulu ngaphandle kokubona ukuthi yini ebaluleke ngempela.

Njengomthetho ojwayelekile, ikhasi lakho eliyisiqalo kufanele licace futhi libe lifushane , ligxile ekuchazeni ukuthi ungubani, wenzani, nokuthi umsebenzisi angenzani ngokulandelayo. Uma udinga ulwazi olwengeziwe, lusakaze kwamanye amakhasi bese usebenzisa izinkinobho ezithi "Bona okwengeziwe" ukuze uqondise ukuzulazula.

Kuphinde kusize ukubeka okuqukethwe okungaphezu kokugoqwa. Umugqa obonakalayo ngaphandle kokuskrola kufanele ulayishe ngokushesha kakhulu futhi uqukethe izinto ezibalulekile: ilogo, igama lomkhiqizo, isiphakamiso senani elicacile, isihlokwana noma incazelo emfushane, kanye nokubiza isenzo okubonakala ngokucacile.

Ukulungiswa kwezinsiza zesithombe nemidiya ehlukahlukene

Izithombe namavidiyo, ngokusobala, yizona zinsiza ezinciphisa ijubane lewebhusayithi kakhulu uma zingaphathwanga kahle. Isithombe sama-megabytes amaningana alayishwe ngqo kusuka kukhamera siwumthwalo omkhulu kunoma yiliphi ikhasi.

Ukuze uthuthukise isivinini sakho sokulayisha, kunezindawo eziningana lapho ungasebenza khona ngezithombe:

• Shintsha usayizi ngaphambi kokulayishaAkunangqondo ukusebenzisa izithombe ezinobubanzi obungu-4000 px uma ububanzi obukhulu ekwakhiweni kwakho bungu-1200 px. Lungisa ubukhulu ukuze buhambisane nokusetshenziswa kwangempela.
• Khetha amafomethi esimanjeAmafomethi afana ne-WebP noma i-AVIF anikeza isilinganiso sekhwalithi nosayizi esingcono kakhulu kune-JPEG noma i-PNG yendabuko. Anciphisa usayizi wefayela ngaphandle kokulahlekelwa okubonakalayo okubonakalayo.
• Cindezela ngokuhlakaniphaAmathuluzi anjenge-ShortPixel, i-Smush, i-TinyPNG, namanye akuvumela ukuthi ucindezele amaqoqo ezithombe ngenkathi ugcina ikhwalithi engaphezu kweyamukelekayo.
• Susa imethadatha engadingekileIdatha ye-EXIF, izithonjana ezengeziwe, kanye nolunye ulwazi olufakiwe kwandisa usayizi wefayela ngaphandle kokunikeza umsebenzisi noma iyiphi inzuzo.

Ngaphezu kwalokho, kuyalulekwa ukuthi kuvunyelwe ukulayisha okuvilaphayo , okuvimbela izithombe namavidiyo ukuthi angalandwa kuze kube yilapho umsebenzisi ezulazula phezu kwazo. Lokhu kwenza umthwalo wokuqala ube lula kakhulu futhi usheshe, ikakhulukazi kumadivayisi eselula kanye nokuxhumeka okuhamba kancane.

Uma kukhulunywa ngamavidiyo afakiwe (isibonelo, avela ku-YouTube), kuyalulekwa ukusebenzisa amasu okulayisha noma ukubuka kuqala , ukuvimbela wonke amaskripthi nama-iframes ukuthi angalandwa kusukela ekuqaleni uma engabalulekile.

Amafonti, izithombe ezinyakazayo, nezinye izinto ezibonakalayo

Amafonti enziwe ngokwezifiso anika uhlobo lomkhiqizo ubuntu obuningi, kodwa futhi aneza isisindo ekhasini: amafayela okufanele isiphequluli siwalande ngaphambi kokuba siwabonise kahle.

Umkhuba omuhle ukuzikhawulela emindenini emibili noma emithathu yefonti kanye nezitayela ezimbalwa kakhulu (ezijwayelekile, ezigqamile, mhlawumbe ezima-ithalikhi). Ukulayisha izinhlobo eziningi ezahlukene, izisindo, noma imindeni ngenxa yemininingwane emincane yobuhle kuzothinta ngokuphawulekayo ukusebenza ngaphandle kokunikeza inzuzo elinganayo.

Kwenzeka into efanayo ngezithombe ezinyakazayo. Ziyakhanga futhi zisiza ukwenza isikhombikubona sibe namandla kakhulu, kodwa ukusebenzisa imiphumela ngokweqile, izinguquko eziyinkimbinkimbi, noma ama-GIF anyakazayo kungandisa kakhulu usayizi wekhasi futhi kubangele ukuphahlazeka kumadivayisi angenamandla kakhulu.

Isihluthulelo ukuzisebenzisa kancane nangokuhlelekile, ubeka phambili izithombe ezilula (i-CSS, i-SVG, amavidiyo amancane alungiselelwe kahle) nokugwema izinsiza ezisindayo kakhulu ezidlula ngaphandle kokwengeza inani langempela.

Ama-plugin, izikripthi zangaphandle, kanye nokuqondisa kabusha

I-plugin ngayinye, iskripthi sangaphandle, iwijethi yomphakathi, noma uhlelo lwezibalo olufaka kuwebhusayithi yakho luhilela izicelo ezengeziwe ze-HTTP kanye nokusetshenziswa kwe-JavaScript okungavimba ukulayisha.

Isincomo ukuthi wenze ukuhlolwa okuqotho kwakho konke okufakile: vala futhi ususe ama-plugin ongawasebenzisi , uhlole ukuthi uyayidinga ngempela yini iwijethi ngayinye efakiwe, futhi ugweme ukugcwalisa iwebhusayithi ngamathuluzi "uma kwenzeka" ongawasebenzisi kangako, kufaka phakathi imitapo yolwazi efana ne -jQuery.

Ngokufanayo, kungcono ukunciphisa inani lokuqondisa kabusha okungadingekile . Njalo lapho umsebenzisi ecela i-URL eqondisa kabusha kwenye, kunezelwa isinyathelo esengeziwe enqubweni yokulayisha. Uma uhlanganisa ukuqondisa kabusha okuningana ndawonye, ​​isikhathi sokulinda siyaphindaphindeka.

Ukuqondisa kabusha kuyasiza ekugcineni ithrafikhi uma ushintsha izakhiwo ze-URL, uthutha izizinda, noma uhlanza okuqukethwe okudala, kodwa kufanele kuhlelwe kahle futhi kuncishiswe ukuze kugwenywe ukujezisa ukusebenza.

Ukulondolozwa kwesikhashana kwesiphequluli, ukwenziwa kwemininingwane, kanye nokwenza ngcono ikhodi

Ukugcinwa kwesikhashana kwesiphequluli kuvumela izinsiza eziningi (izithombe, i-CSS, i-JavaScript, amafonti, njll.) ukuthi zigcinwe okwesikhashana kudivayisi yomsebenzisi. Ngale ndlela, lapho umsebenzisi evakashela iwebhusayithi futhi, konke akudingeki ukuthi kuphinde kulandwe, okuholela ezikhathini zokulayisha ezisheshayo kakhulu.

Ukuhlela kahle ama-cache header kuseva (izikhathi zokuphelelwa yisikhathi, ukuqinisekiswa, izinguqulo zamafayela) kungenye yezindlela eziphumelela kakhulu zokusheshisa amakhasi aphindaphindayo nokuthuthukisa ulwazi lwezivakashi eziphindaphindayo.

Elinye iphuzu elibalulekile ukwenziwa kwekhodi kube lula kanye nokucindezela . Lokhu kufaka phakathi:

• Susa isikhala esimhlophe esingadingekile kanye namazwana avela kumafayela e-CSS, JavaScript, kanye ne-HTML.
• Hlanganisa, uma kunengqondo, amafayela amaningana abe yinye ukuze unciphise inani lezicelo.
• Nika amandla ukucindezelwa kwe-Gzip noma kwe-Brotli kuseva ukuze amafayela ahambe acindezelwe futhi asuswe ukucindezelwa kusiphequluli.

Ngaphezu kwalokho, ukulandelana kwekhodi okulayishwa ngakho kumele kucatshangelwe: okungcono kakhulu ukuthi ukubeka phambili i-CSS ebalulekile phezulu, gwema @import lelo chungechunge licela, bese lihlehlisa noma lilayisha i-JavaScript ngokungahambisani nemingcele engabalulekile ukuze kuboniswe okuqukethwe kokuqala.

Ngakho konke lokhu, i-HTML iveza ngokushesha, okuqukethwe okubonakalayo kuvela ngokushesha, futhi umsebenzisi uthola umuzwa ongcono wokugeleza ngisho noma kunezinqubo zangemuva ezisalayisha ezinye izinsiza.

Ukusingatha, ingqalasizinda kanye nokusetshenziswa kwe-CDN

Kungakhathaliseki ukuthi ikhodi yakho ilungiselelwe kahle kangakanani, uma iseva ihamba kancane noma igcwele ngokweqile , iwebhusayithi yakho ngeke ilayishe ngokushesha. Ukukhetha ukusingathwa okuthembekile, okusheshayo, nokuphephile kuyingxenye ebalulekile yanoma yiliphi isu lesivinini sokulayisha ikhasi.

Ngokuvamile, singahlukanisa phakathi kwalokhu okulandelayo:

• Ukubamba ngokuhlanganyelaAmasayithi amaningi abelana ngezinsiza ezifanayo. Kuyindlela eshibhile kakhulu, kodwa futhi elinganiselwe kakhulu maqondana nokusebenza kanye nokuzinza.
• I-VPS (i-Virtual Private Server)Iseva ihlukaniswe ngemishini ebonakalayo enezinsiza ezabiwe, okuthuthukisa isivinini kanye nokuhlukaniswa kwamanye amaphrojekthi.
• Iseva ezinikezeleZonke izinsiza zabelwe iphrojekthi yakho. Lena inketho enamandla kakhulu, eyenzelwe amawebhusayithi anethrafikhi ephezulu noma izidingo ezithile kakhulu.

Ukwengeza ukusingathwa kwakho ngenethiwekhi yokulethwa kokuqukethwe (i-CDN) nakho kunconywa kakhulu. I-CDN iphinda amafayela akho angaguquki (izithombe, i-CSS, i-JS, amafonti, njll.) kumaseva asatshalaliswa emhlabeni wonke, ngakho abasebenzisi balanda okuqukethwe kusuka ku-node eseduze kakhulu nendawo.

Lokhu kunciphisa ukubambezeleka, kunciphisa umthwalo kuseva eyinhloko, futhi kuthuthukisa isivinini sokulayisha sonke , ikakhulukazi kubasebenzisi abaxhuma kwamanye amazwe noma amazwekazi.

Ukulungiswa okuqondene neselula

Iningi lethrafikhi yamanje livela kuma-smartphone, futhi ezimweni eziningi, lokhu kuxhumana akuthembekile . Iwebhusayithi ebonakala ishesha kudeskithophu ingaba yimbi kakhulu ocingweni olune-4G ebuthaka noma ezindaweni ezimbozwe kabi.

Yingakho kubalulekile ukuklama nokwenza ngcono isayithi lakho ngokubaluleka kweselula : izakhiwo eziphendulayo, amafonti afundekayo, izinkinobho ezilula ukuchofoza, futhi ngaphezu kwakho konke, isisindo sekhasi esincane kakhulu kunenguqulo yedeskithophu.

Kumadivayisi eselula, kuyalulekwa ukuthi kuncishiswe ukusetshenziswa kwezithombe ezinkulu, izithombe ezinyakazayo, izikripthi ezingadingekile, noma imiphumela ebonakalayo ephithizelayo. Kunconywa ukuthi ingxenye ephezulu kuselula ifake kuphela izinto ezibalulekile : ilogo, igama lenkampani, kanye nokubizelwa esenzweni okucacile; okunye okuqukethwe kungaboniswa njengoba umsebenzisi eskrola.

Ezinye izinto ezamukelekayo kudeskithophu (amavidiyo angemuva, amaslayida ayinkimbinkimbi, amawijethi anezithombe eziningi) zingafihlwa noma zenziwe lula kunguqulo yeselula ukuze kugwenywe ukuthinta ukusebenza. Amathempulethi amaningi anamuhla akuvumela ukuthi wenze lokhu kalula.

Amathuluzi okuhlaziya nokuthuthukisa isivinini sokulayisha

Ukuze uthole ukuthi wehluleka kuphi nokuthi uthuthuka kanjani, udinga ukusebenzisa amathuluzi okulinganisa ukusebenza ahlaziya iwebhusayithi yakho futhi aphakamise izenzo ezithile.

Phakathi kwezinto eziwusizo kakhulu nezisakazeke kakhulu esizitholayo:

• I-Google PageSpeed ​​Insights: ihlaziya noma iyiphi i-URL kokubili kuselula kanye nedeskithophu, ikhombisa amamethrikhi ayisihluthulelo (i-LCP, i-CLS, i-FID/FID-proxy, njll.) futhi inikeza izincomo ezinemininingwane zokuthuthukisa.
• Indlu Yokukhanyisa (i-Chrome DevTools)Ihlanganiswe nesiphequluli se-Chrome, ikuvumela ukuthi uhlole ikhasi ngesikhathi sangempela futhi uthole amaphuzu okusebenza, ukufinyeleleka, i-SEO kanye nemikhuba emihle kakhulu.
• I-GTmetrixIhlanganisa ukuhlaziywa kwe-PageSpeed ​​​​kanye ne-YSlow, inikeza ulwazi olunembile ngezikhathi zokulayisha, usayizi wekhasi, inani lezicelo, ukugeleza kwezinsizakusebenza, nokuningi, nedatha yomlando uma ubhalisa.
• I-pingdom: iwusizo kakhulu ekuqapheni izikhathi zokulayisha ezivela ezindaweni ezahlukene nasekutholeni izinto ezithile ezinciphisa ijubane lokuhlangenwe nakho.
• YSlowNakuba ingasetshenziswa kakhulu namuhla kunangaphambili, isalokhu iyireferensi yokubukeza imithetho yokuthuthukisa yakudala nokubona ukuthi imaphi amaphuzu athile isayithi lakho elingathuthukisa kuwo.

Abanye abakhi namapulatifomu banikeza namadeshibhodi okusebenza kwangaphakathi anedatha ehlanganisiwe evela kubavakashi bangempela, ukuqhathanisa namanye amasayithi afanayo, kanye neziphakamiso zokuthuthukisa okuzenzakalelayo ngokusekelwe ku-PageSpeed ​​​​Insights kanye nokuziphatha kwabasebenzisi bakho.

Amaphutha avamile lapho kwenziwa ngcono isivinini (nokuthi ungawagwema kanjani)

Uma uqala ukusebenza ngesivinini sokulayisha, kuvamile ukuwela emaphutheni anezinhloso ezinhle agcina esenza isimo sibe sibi kakhulu noma ashiye ukulungiswa kungakapheli.

Phakathi kwamaphutha avame kakhulu yile:

• Ungabeki phambili okuqukethwe okubonakalayo kuqala, ulayishe izikripthi kanye nezinsiza zesibili ngaphambi kwalokho umsebenzisi okudingeka akubone ekuqaleni.
• Khohlwa ngokucindezelwa nokufakwa kwamafayela, ushiye amafayela amakhulu e-CSS ne-JS agcwele amazwana angadingeki muntu.
• Ukufaka ama-plugin amaningi kakhulu "okwenza ngcono" ahlangana futhi kwezinye izimo abangela ukungqubuzana noma ukulibazisa iseva.
• Ukunganaki ukuhlolwa okuvamile ngemva kokushintsha i-CMS, ithempulethi, noma ukusingathwa, ngaphandle kokuhlola ukuthi zithinta kanjani izilinganiso zokusebenza.
• Ukusebenzisa ukulungiswa okunamandla ngaphandle kokuhlola ukuthi iwebhusayithi iyaqhubeka nokusebenza kahle (isibonelo, ukuhlehlisa izikripthi ezibalulekile eziphula amafomu noma amamenyu).

Indlela engcono kakhulu yokugwema lezi zinkinga ukwenza ngcono isinyathelo ngesinyathelo bese ulinganisa ushintsho ngalunye : yenza ikhophi yasenqolobaneni, sebenzisa ukulungiswa, sebenzisa izivivinyo zakho zesivinini, hlola ukuthi konke kuyasebenza yini, bese udlulela esinyathelweni esilandelayo.

Isivinini sewebhu njengenzuzo yokuncintisana

Endaweni lapho abasebenzisi benezinkulungwane zezinketho ngokuchofoza nje, isivinini sokulayisha asisabi yimininingwane yobuchwepheshe futhi siba yisivikelo sebhizinisi. Iwebhusayithi esheshayo igcina izivakashi kangcono, iguqula kakhulu, ithuthukisa amazinga ezinjini zokusesha, futhi yenza noma yikuphi ukutshalwa kwezimali kokukhangisa (i-SEO, i-SEM, imithombo yezokuxhumana) kube nenzuzo enkulu.

Nakuba ezinye izinkampani zihlala zigxile kuphela ekwakhiweni okubonakalayo, ezinye ziyaqonda ukuthi yonke imizuzwana ibalulekile ku-funnel yokuguqulwa. Ukuthuthukisa isivinini akusadingeki: kuyindlela yokunakekela abasebenzisi bakho, ukuvikela ukubonakala kwakho ku-Google, nokukhulisa amandla okuhweba ewebhusayithi yakho.

Ukubhekana nokuthuthukiswa kwesivinini sokulayisha ikhasi kusho ukubuyekeza okuqukethwe, ikhodi, ukusingathwa, i-CMS, izinsiza ze-multimedia, amadivayisi eselula, kanye nezilinganiso, ukuthembela kumathuluzi okuhlaziya athembekile kanye nemikhuba emihle esunguliwe. Ngokwenza kanjalo ngendlela ehlelekile, isayithi lakho lishintsha kusuka ekhasini elihamba kancane nelikhungathekisayo libe ulwazi olusheshayo, olubushelelezi, nolungcweti olukhuthaza ukuzethemba kusukela ngomzuzwana wokuqala.